Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Microsoft 'Cool' and New Apple Ad Campaign
- Thread starter MacRumors
- Start date
- Sort by reaction score
ipod is everywhere. hasnt anyone seen 50cents new song p.i.m.p and mary j blige's -love at first sight. they have a proper close up of the ipod. do you think apple payed for that? i just dont understand why they would have such a close up of an ipod.
Are they going to be promoting patching on these shows. Example. In 24 6 episodes (6 hours) are dedicated to rolling out the RPC patch all the while you can hear techs curse the name of Microsoft and Bill Gates.
"No, Captain, we've got them this time."
"What do you mean? They're way too far ahead of us."
"But that's just it -- by my calculations, they haven't had a BSOD in over three hours."
As they turn to the monitor, the plane suddenly veers off course and slams into the ocean.
(In all fairness, I've never seen the show)
Re: Re: good news
My all-time favourite commercial is the one with the multi-coloured iMacs spinning around to the music of the Rolling Stones. There is something about that commercial that makes me sooo happy, even today. I guess it is the song. I know they are old but, when they first came out, and with that commercial, it caused such a stir, in me, particularly. I don't even really like the way they look now; sort of dated. But, it was such a COOOL commercial: "colour everywhere!!" ahh, marvellous!nothing like it ever before. And, probably nothing quite like them will ever happen again. It totally changed how people even looked at a physical computer, how to interact with it, to even love the cute thing!
Originally posted by madrobby
Go to this page to view some famous apple tv ads... (Quote: "1984 - the first Macintosh commercial, winner of many awards, and generally acknowledged to be the best commercial of all time.)
Not too good at advertising?
My all-time favourite commercial is the one with the multi-coloured iMacs spinning around to the music of the Rolling Stones. There is something about that commercial that makes me sooo happy, even today. I guess it is the song. I know they are old but, when they first came out, and with that commercial, it caused such a stir, in me, particularly. I don't even really like the way they look now; sort of dated. But, it was such a COOOL commercial: "colour everywhere!!" ahh, marvellous!nothing like it ever before. And, probably nothing quite like them will ever happen again. It totally changed how people even looked at a physical computer, how to interact with it, to even love the cute thing!
Microsoft shouldn't even try.
They should just acept that 75% of all people think they are anything but 'cool'.
scem0
They should just acept that 75% of all people think they are anything but 'cool'.
scem0
Does anyone else remember
the classic Lenny Bruce Jewish/goyim comedy routine, where Wonder Bread was Jewish, and pumpernickel goy, etc.?
Apple is Jewish.
Microsoft is goyim.
the classic Lenny Bruce Jewish/goyim comedy routine, where Wonder Bread was Jewish, and pumpernickel goy, etc.?
Apple is Jewish.
Microsoft is goyim.
cool? [cough]
Microcrap is anything but. I'm sure how it goes is:
Microsoft Rep: "Can you PLEASE show our buggy crappy OS on your show?"
Show Producer: "Are you high? First of all we want to show software that works, secondly that looks aesthetically pleasing, there's no way, and the machines that run your OS is so FUGLY!"
Microsoft Rep: "What if we gave you 500 million dollars?"
Show Producer: "Uh, okay, I guess, but will you throw in money for all the reshooting because the programs bomb while the actors are at the screen."
Microsoft Rep: "It's a deal."
Microcrap is anything but. I'm sure how it goes is:
Microsoft Rep: "Can you PLEASE show our buggy crappy OS on your show?"
Show Producer: "Are you high? First of all we want to show software that works, secondly that looks aesthetically pleasing, there's no way, and the machines that run your OS is so FUGLY!"
Microsoft Rep: "What if we gave you 500 million dollars?"
Show Producer: "Uh, okay, I guess, but will you throw in money for all the reshooting because the programs bomb while the actors are at the screen."
Microsoft Rep: "It's a deal."
Re: Re:good news
edit: ok ill admit i was wrong apple has had some good adds but the whole switch campaing was bad, and i wasnt a fan of the imac and ibook adds neither the g5 add was pretty weak as well, apple never gives any specs for any of their computers.
That was 1984 this decades worth of advertising hasnt been good. I think jobs directed the first comercial but now its done by an outside agencyOriginally posted by madrobby
Go to this page to view some famous apple tv ads... (Quote: "1984 - the first Macintosh commercial, winner of many awards, and generally acknowledged to be the best commercial of all time.)
Not too good at advertising?
edit: ok ill admit i was wrong apple has had some good adds but the whole switch campaing was bad, and i wasnt a fan of the imac and ibook adds neither the g5 add was pretty weak as well, apple never gives any specs for any of their computers.
Re: that's weird
I love that show. tibooks were all over the place last season. a few pmac's made camios too.
I love that show. tibooks were all over the place last season. a few pmac's made camios too.
I do believe that the reason that you see so much Apple stuff is that Apple gives them the machines to use. That is how it has always been. Let's see everyone else compete with free.
Microsoft can be cool to whoever thinks Microsoft is cool. Beauty is in the eye of the beholder. I am not saying microsoft is cool, but it could be.
Re: Re: Re:good news
Jobs didn't direct the 1984 commercial, Ridley Scott (Alien, Gladiator) did. The ad was produced by Chiat/Day, who is still producing ads for them. Jobs does influence and has final say in what is shown, but most of the actual "meat" of these ads are from the agency. And finally, Apple doesn't like talking about specs unless they are dealing with their pro line; remember the whole "Megahertz Myth"? Apple is more interested in showing that their computers are cool.
Jobs didn't direct the 1984 commercial, Ridley Scott (Alien, Gladiator) did. The ad was produced by Chiat/Day, who is still producing ads for them. Jobs does influence and has final say in what is shown, but most of the actual "meat" of these ads are from the agency. And finally, Apple doesn't like talking about specs unless they are dealing with their pro line; remember the whole "Megahertz Myth"? Apple is more interested in showing that their computers are cool.
Re: Re: Re: Re:good news
I think Apple should show more of what one can do with their computer, rather than showing that they're "cool." Apple does such a good job showing how much faster, etc. their computers work at keynotes, why can't they put a little of that into their commercials?
I think Apple should show more of what one can do with their computer, rather than showing that they're "cool." Apple does such a good job showing how much faster, etc. their computers work at keynotes, why can't they put a little of that into their commercials?
Re: cool? [cough]
Ummm ya right. You do realize that most of the time any computer shots that are seen on TV are done not on set but digitally inserted later. Otherwise you get a really crappy image. And please drop the OS crashes excuse. W2K and to a lesser extent XP has made BSODs obsolete in Windows or about as obsolete as kernel panics in OSX. Security concerns and patches are another matter.
Windows vs OS X. Considering its onscreen time is probably going to be less then 15-30 seconds I highly doubt anyone is going to consider Windows ugly when all your will see is the current screen on the computer vs using the dock or start menu and navigating around the OS.
I hack on windows and MS as much as the next guy but if we going to do it use a legit gripe. BSOD and being ugly dont fly.
Personally I don't consider Windows OSX, Linux, BEOS, [insert any other OS here] cool. Its a freaking OS for god sake. Ooooo look at the sleek, sexy coding on that API. That's cool.
Ummm ya right.
You do realize that most of the time any computer shots that are seen on TV are done not on set but digitally inserted later. Otherwise you get a really crappy image. And please drop the OS crashes excuse. W2K and to a lesser extent XP has made BSODs obsolete in Windows or about as obsolete as kernel panics in OSX. Security concerns and patches are another matter.Windows vs OS X. Considering its onscreen time is probably going to be less then 15-30 seconds I highly doubt anyone is going to consider Windows ugly when all your will see is the current screen on the computer vs using the dock or start menu and navigating around the OS.
I hack on windows and MS as much as the next guy but if we going to do it use a legit gripe. BSOD and being ugly dont fly.
Personally I don't consider Windows OSX, Linux, BEOS, [insert any other OS here] cool. Its a freaking OS for god sake. Ooooo look at the sleek, sexy coding on that API. That's cool.
Re: Re: good news
They aren't doing as well now. Think different was brilliant. Yao Ming and Mini-Me was a hilarious ad.
Apple should either redo the 1984 commercial once Microsoft standardizes on Palladium, or they should find out whoever's going Volkswagen's commercials. Those are great!
Doesn't anyone remember the commercial with the dad who couldn't find the dinosaurs for his kid? Or the original "The Power To Be Your Best"?
Originally posted by madrobby
Go to this page to view some famous apple tv ads... (Quote: "1984 - the first Macintosh commercial, winner of many awards, and generally acknowledged to be the best commercial of all time.)
Not too good at advertising?
They aren't doing as well now. Think different was brilliant. Yao Ming and Mini-Me was a hilarious ad.
Apple should either redo the 1984 commercial once Microsoft standardizes on Palladium, or they should find out whoever's going Volkswagen's commercials. Those are great!
Doesn't anyone remember the commercial with the dad who couldn't find the dinosaurs for his kid? Or the original "The Power To Be Your Best"?
Your absolutely right. Here's a couple of moments I've had in the last year or so where I sat back and thought "this is cool".
1. In a phone conference with a coworker teaching us a new tool. He was connected to our server using Windows Terminal Services, we used the same thing to shadow his session and could watch every step. The server was in the server room, we were in the board room, he was across the country. Terminal Services (Remote Desktop in XP Pro) is something that has changed the way we do work, for the better. I don't have to carry home a laptop to be on call, a quick VPN connection, terminal services into my machine at work and it's like I'm there.
2. The first time I turned on XP's ClearType. It's absolutely amazing, OSX's font antialiasing does not even come close to its clarity.
3. A couple of months back I wrote a Visual Basic application that used COM (a windows technology) to control Corel Photopaint and do a couple of specific functions. Next I hacked the registry (a database that drives much of windows behavior) to add a couple of new options to the right mouse button menu when selecting image files. Now those functions are integrated features of Explorer, all in 15 minutes worth of work. If you think Cocoa apps are easy to write, you should try VB and COM.
4. A coworker checked in some source code with his SQL Server password in plain text. SQL Server can also execute command lines through a stored procedure so we connected to his SQL Server and used it to send net popups from his machine to other coworkers saying all kinds of outragous stuff. Really you could do this on pretty much any platform you've rooted, but it was still fun
.5. We wrote an instant messaging tool for the office using VB and COM+, again VB and COM made it easy to instance an object on the server that relayed the message to all the registered clients.
Likewise I've had a few of those moments with OSX too, like when I got SendMail and the pop3 server up and running then pointed a personal domain at it, and the first time I bought something from the iTunes music store. Windows and OSX are tools, each can do some pretty cool things. If your perception of MS is still Windows 9x, or even just XP, you've missed about 90% of what they do and the technologies they provide. MS may not have something as visible and pretty as an iPod or new G5 and I think they will have a real hard time showing what they do in product placement kind of efforts, but there is plenty of cool in the things they do.
Apple should do an advertising campaign advertising things like iPhoto and iMovie and iChat AV that are, for now, only available on the Mac.
Imagine the Wassup guys from Budweiser doing their thing with iChat AV. And then:
"iChat AV.
Only on
Mac OS X Panther"
Imagine the Wassup guys from Budweiser doing their thing with iChat AV. And then:
"iChat AV.
Only on
Mac OS X Panther"
Re: Re: Re: Re:good news
Thats a mistake in my opinion, in the g5 commercial they didnt even mention that it was the first 64 bit personal computer, to me thats a big selling point.
Thats a mistake in my opinion, in the g5 commercial they didnt even mention that it was the first 64 bit personal computer, to me thats a big selling point.