What's interesting is while Google and Apple seem very similar - with constant arguments among users as to who copies who - Microsoft seems to have set itself apart and is being original.
I see Apple amd Microsoft as similar.
- Big name IT/Computer brands
- HUGE companies
-One sells hardware, one does OS's, etc.
Google is not small but its a search engine, Android is fragmented, I just see it as a different business to the other two, and I see MS copying Apple's model, and damn well by the look of it, including the perception of being innovative. If MS can get theor app store pushed along, it has succeeded in moving from Windows company to a modern, hip, innovator
Take W10 and iOS/OSX
Similar as. One is a full OS on desktop/tablet/phone while the other has twio OS that integrate togther well. You can argue that the W10 is less ideal than a tablet/phone iOS and a OSX desktop OS, but on the other hand , of W10 in its phone and tabklet version works well, its already 100% integrated as its a full OS
I use Apple BTW
Interesting times
I guess my short amswer is that I see MS as Apple. Young, hip, innovative, modern. Apple still is, but while there has been Continuity etc, I feel MS has takemn a giant leap forward in perception of what they are these days.That there is a new MS CEO adds weight to that, it didnt happen by accident.
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While I agree he was being quite brutal, it's worth pointing out that one of Apple's talents seems to be ensuring its products seep into popular culture.
They don't just build products, stick them on a shelf and wait for people to buy them.
Yes, MS Do. But will it be MS Did as this new wave of MS products will be seen as hip and cool and modern? Apple vs MS were two very different beasts, now it isnt, two cool, great beasts with not that much differenrt about each other. yes one does HW ones does OS, but the models and attitudes and cool factor are getting closer now