This was like an example of how to do everything wrong with an unveil. Apple hasn't innovated much lately, especially with their PC's, but at least they are still World #1 by a thousand miles at revealing new products and making consumers excited to buy and use them.
Apple:
Warm, inviting conferences
Well-paced, sharp speakers with rehearsed, rarely cringey presentations
Products available to pre-order/buy within a week of reveal
Sleek, minimalist designs, artistic lines, form and function blended together
Steve Jobs/Tim Cook make me feel like they might literally bring me milk and cookies
Microsoft:
Confrontational speaker in disturbing galaxy shirt accusing journalists of "doing their jobs" poorly.
Walking in and out of the rows like Maury about to reveal who the father of the Surface Neo is.
Products available to pre-order/buy maybe in another year lol
Earbuds that look like pop sockets, giant disgusting bezels on phones in 2019 (correction 2020), visible hinges making the tablet look like a Leapster device.
This presenter made me feel like I was being cross-examined on the witness stand.
I was excited for Microsoft to reenter the cell phone market honestly. I owned a Windows Nokia 1520 phone and loved it. It had an incredible processor, plenty of RAM, X-Box games, offline/online Nokia gorgeous road atlas maps, flashy colors, amazing 20 megapixel camera, and a giant screen before it was cool. It needed app support, but the core Windows operating system was excellent and I enjoyed the phone. But these devices are dead on one-year-from-now-arrival, I wasn't interested in any of them, and frankly the presenter was so rude I wouldn't buy these products even if I saw them at Best Buy this weekend.
yeah ... like charging mat ... airpods ... hompod ... and apple tile (oh not presented at all) ... yeah apple products are instantly available