Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

Saladinos

macrumors 68000
Feb 26, 2008
1,845
2
Well, they tried.

I don't get how hard these guys make it look to make a great ad. It's not that hard at all. People don't want abstract, and they don't want to have to think about it. They want you to tell them clearly what the idea behind the product is.

- iPhone ads: Show the product. All white background, no visual distraction. Walk you through some of the features, like Safari and GPS. All about the product. Tells you why it's a great product, and what the idea behind it is.
- MacBook Air: Show the product. Key feature: size. Make the point visually that it's very thin. That's it. Shows the idea behind the product, and no extra fuzz.
- iMac ads: Show the product. Design philosophy: remove the cable clutter. Spin the product around, make it clear that it's a neat unit. That's it. People get the point.
- iPod nano ads: Show the product. Key feature: lots of colours, new, thin form factor. Spin the product around, let them see it. Show the new colours. Done.
- iPod touch ads: Show the product. Key feature: games (app store). Show some examples. Nuff said.

Notice a pattern? Show the damn product! Make it all about the product! I saw a chewing gum advert the other day that had some guy at the photocopier. He fell through the floor, got dragged around different places, shrunk, and fell in to the copier. What on earth is that about? Why should I buy that product? To get high?

Even the iPhone advertising at the stores is beginning to get copied. Apple decided to have giant demo units, to show people the product. Now everyone's trying to do it, which is good, but the stuff on the screens is not what you get on the handset, which shows they missed the point entirely.
 

Chandler Adaway

macrumors 6502a
Jun 29, 2008
542
1
Beaumont, TX
Love it!
Yes! Haha.

Their next ad is going to be a complete white background with a catchy song and a guy with a cool voice explaining how "cool" vista is. :rolleyes:

They should just give up on this whole Vista crap. It's pathetic. People that are completely computer illiterate know how much vista sucks. Even if it is a slight exageration.
 

kkat69

macrumors 68020
Aug 30, 2007
2,013
1
Atlanta, Ga
Phase two? I can see it now................... KRAMER!!!!!11111`11``

"I'm out there Bill and I'm LOVING every minute of it!"

Or will it be Elaine?

<Elaine does silly dance>

Or will it be George, or better yet, George's dad (I think he passed)

"Vista NOW, Vista NOW" (instead of serenity now)
 

Chandler Adaway

macrumors 6502a
Jun 29, 2008
542
1
Beaumont, TX
Phase two? I can see it now................... KRAMER!!!!!11111`11``

"I'm out there Bill and I'm LOVING every minute of it!"

Or will it be Elaine?

<Elaine does silly dance>

Or will it be George, or better yet, George's dad (I think he passed)

"Vista NOW, Vista NOW" (instead of serenity now)

And then he screams the N word a few times just for fun.
This is going to turn out nicely. Haha.
 

nagromme

macrumors G5
May 2, 2002
12,546
1,196
"People would have been happier if everyone loved the ads, but this was not unexpected."

Ah. So not only did people not love the ads, but it was EXPECTED that they would not. Very insightful :)

At least now Microsoft will probably embark on an epic project to FIX (or replace) their products rather then just trying to spin their problems away.
 

kkat69

macrumors 68020
Aug 30, 2007
2,013
1
Atlanta, Ga
And then he screams the N word a few times just for fun.
This is going to turn out nicely. Haha.

I'm actually thinking George... why? It's simple (notice the similarity?)

Not to mention the new version of windows will now have the Seinfeld theme song for the startup.wav
 

Attachments

  • costanza.jpg
    costanza.jpg
    12.7 KB · Views: 210
  • images.jpg
    images.jpg
    3.8 KB · Views: 9,955

Rivix

macrumors 6502a
Oct 13, 2005
527
0
Well I liked the ads and will miss them. Admit it, they still beat most of the garbage ads we have today.
 

TuffLuffJimmy

macrumors G3
Apr 6, 2007
9,018
59
Portland, OR
Well, they tried.

I don't get how hard these guys make it look to make a great ad. It's not that hard at all. People don't want abstract, and they don't want to have to think about it. They want you to tell them clearly what the idea behind the product is.

- iPhone ads: Show the product. All white background, no visual distraction. Walk you through some of the features, like Safari and GPS. All about the product. Tells you why it's a great product, and what the idea behind it is.
- MacBook Air: Show the product. Key feature: size. Make the point visually that it's very thin. That's it. Shows the idea behind the product, and no extra fuzz.
- iMac ads: Show the product. Design philosophy: remove the cable clutter. Spin the product around, make it clear that it's a neat unit. That's it. People get the point.
- iPod nano ads: Show the product. Key feature: lots of colours, new, thin form factor. Spin the product around, let them see it. Show the new colours. Done.
- iPod touch ads: Show the product. Key feature: games (app store). Show some examples. Nuff said.

Notice a pattern? Show the damn product! Make it all about the product! I saw a chewing gum advert the other day that had some guy at the photocopier. He fell through the floor, got dragged around different places, shrunk, and fell in to the copier. What on earth is that about? Why should I buy that product? To get high?

Even the iPhone advertising at the stores is beginning to get copied. Apple decided to have giant demo units, to show people the product. Now everyone's trying to do it, which is good, but the stuff on the screens is not what you get on the handset, which shows they missed the point entirely.

I guess you're forgetting about the many Get A Mac ads.
 

johnnyboy3

macrumors newbie
Sep 17, 2008
3
0
Love it!
Yes! Haha.

Their next ad is going to be a complete white background with a catchy song and a guy with a cool voice explaining how "cool" vista is. :rolleyes:

They should just give up on this whole Vista crap. It's pathetic. People that are completely computer illiterate know how much vista sucks. Even if it is a slight exageration.

You mean exaggeration. I don't know why some people think that just because we use a Mac, we need to hate Windows!
Although I don't use Windows near as regularly as OS-X, I still think it's an okay OS.
 

kkat69

macrumors 68020
Aug 30, 2007
2,013
1
Atlanta, Ga
And they certainly aren't 4+ minutes long.


Amen to that, they're more humerous than the half hour segment on "normal people reality show" Microsoft had, nor do all the Apple ads just cut a few mins here and there and call it another add.

".. ladies and gentlemen, here's the new Windows Ad in its entirety, and much like our other great products, we'll take the same thing, cut pieces out of it and call each piece 'NEW', then we'll trick a bunch of people and lie to them (psst we got the idea from pizza hut), make them feel like jack-asses and laugh in their face when we tell them it's the same old tired operating system they hate, WHOS THE MAN NOW! Thank you ladies and gentlemen for your time, please leave a minimum 10k tip to cover the cost of Surface, as we're still developing that for the past 7 years even though any person with a few hundred dollars can make their own. Thank you Seattle and good night!"
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.