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Microsoft Dropping Seinfeld, Directly Targeting 'Get a Mac' Ads

johnnyboy3 said:
You mean exaggeration. I don't know why some people think that just because we use a Mac, we need to hate Windows!
Although I don't use Windows near as regularly as OS-X, I still think it's an okay OS.
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Yeah, thanks for clearing that up.

I didn't say that I hated vista though.
If my computer was built well enough to make use of Vista, I wouldn't mind it AS much.
Now, do I hate my computer with vista on it?
ABSOLUTELY!

That's why $1,400 of my money is going to Apple.

Cheers.
 
Microsoft Dropping Seinfeld, Directly Targeting 'Get a Mac' Ads



Valleywag was one of the first to report that Microsoft will be officially moving away from the use of Jerry Seinfeld in "phase two" of their $300 million ad campaign, though there appears to be some debate about whether or not this was part of the original plan.

The two Seinfeld Microsoft ads, Shoe Circus and New Family, generated over 2000 comments on MacRumors alone.

The NYTimes confirms this plan but also reveals that Microsoft will be taking direct aim at Apple's "Get a Mac" ads in which John Hodgman who plays "PC" opposite Justin Long as "Mac".
One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. “Hello, I’m a PC,” the engineer says, echoing Mr. Hodgman’s recurring line, “and I’ve been made into a stereotype.”
Click to expand...
The new ads will have some appearances from Bill Gates but will also show other celebrities as everyday PC users in "fast-paced, upbeat vignettes" about their use of Microsoft Windows based PCs.

The NYTimes cites a number of research companies who felt that the buzz surrounding the first two ads were sufficiently positive and accomplished their goal.

Article Link
 
Interesting ... :p

Definitely will spin it is their favor, even if people looked at the first ads and said "huh what :confused:"
 
Microsoft just needs to realize it's commercials are never going to be as good as Apple's.

its that simple

:apple::D
 
Maybe this is a screen shot of the new ads.

apple-vs-ms.png
 
Don't think I'm lashing out or anything, but why are stories about Microsoft's advertising strategies always on the front page? I admit, it's kind of interesting to see what other companies are doing to counter Apple's advertising, but really, shouldn't this be on Page 2?
 
I have never understood why Microsoft does not target the weakest link in the Apple methodology - the lack of hardware choice. Apple offers 6 computers (MacPro, iMac, MacMini, MacBook Pro, Macbook and MacBook Air) and its a huge weakness.
 
$300 million... that's insane. If they want to throw their money away, just write me a check for $300 million instead!
 
Full of Win said:
I have never understood why Microsoft does not target the weakest link in the Apple methodology - the lack of hardware choice. Apple offers 6 computers (MacPro, iMac, MacMini, MacBook Pro, Macbook and MacBook Air) and its a huge weakness.
Click to expand...

You think so? I think its one of the greatest thing about Apple. You don't have to loose your head over soooo many choices. Apple makes a computer for every kind of audience. I don't know I think this small line up makes buying a mac very easy. While when you enter Best Buy you wanna kill someone.

:apple: iLike
 
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