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Microsoft Dropping Seinfeld, Directly Targeting 'Get a Mac' Ads
- Thread starter swingerofbirch
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If Seinfield walks in front of the camera and says "I'm a Mac" and Gates appears and says "I'm am PC" I'd ROTFL..
I would really like to see that! Or how about Noah Wylie as the Mac?
oops. I just did. hahha. Apparently, their PR campaign for the Advertisements suck as well
hehehe. But still, judging from the first two commercials, its still a waste of the 300 million dollar budget.Bill Gates and Seinfeld Commercial = Slow and Complicated = Windows.
I was disappointed, I was expecting more. Not that I would go back, but I was expecting more innovation from them. They didn't even raise the bar so that Steve Jobs and apple would respond with a better ad campaign of their excellent ad campaign.
Go find a Zune, unpack it, them come back to me..
You seem to be hung on some ridiculous notion that everyone who buys a PC does so because they don't know better, or they are forced to. Go take a trip to the local Best Buy and see that the customers aren't chained to the wall, forced to buy PCs or die, given only PC's as an option. In fact, you will see that most Best Buys feature a flashy Mac section, directly next to the PC section. Choosing them for the sake of compatibility (with work, or anything else) is still a reason, and you trying to turn that into a negative shows how ignorant you can be.
So MS is going from commercials about nothing to ripping off Apple's commercials. From unfunny to unoriginal….
What the hell, they've been ripping off everything else from Apple for the last two-and-a-half decades.
What the hell, they've been ripping off everything else from Apple for the last two-and-a-half decades.
That could be because the guy who posted the picture on the mac forum uses a mac. Doesnt mean anything in itself.
What I'm curious about is... are the guys who were saying these ads were great, and we didnt see... and we would understand after a while. Are they still sure... or will not admit these ads are being shut down, and the next whatever they are going to be are plan b. Rumor mill, nothing to do with mad fan boys, in the industry is that campaign is jackknifed, not a planned evolution and everyone is scrambling. I'm even hearing discussions on talkshow radio about ordinary people who use PCs that are saying this was all very bad. Is the whole world wrong with the exception of the handful of people who were telling us how great these ads really were?
Yes, once again, they follow the leader.Go find a Zune, unpack it, them come back to me..
80% is not everyone. Your lack of ability to comprehend salient details stated within posts clearly reflects your own ignorance. For Windows aficionados and geeks, Windows is just fine. For those looking for a bargain, and/or who could care less about productivity, Windows is just fine. For ignorant supporters such as yourself, we all do admire your efforts.
Well I am glad they aren't canceled.
Seeing Bill Gates make a fool out of himself to sell a few more operating systems is funny enough to me.
Seeing Bill Gates make a fool out of himself to sell a few more operating systems is funny enough to me.
So what? It means that Microsoft doesn't force a tool choice on its vendors.
Look at http://uptime.netcraft.com/up/graph?site=apple.com, does that "Solaris 8" mean that Apple doesn't believe in Macs?
We'll see. Even if it's not, it doesn't exactly help their campaign to have headlines saying it was such a bomb that they cancelled it.
very interesting i just finished reading that. Making it more mainstream than old school with williams ans longoria instead of bill and jerry
This is my theory:
The ad agency is dragging everyone around by their nose, making everyone and their grandmother follow thier every move and direction.
Think of the ad agency as conductors.
According to the NY Times, "The new ads will have some appearances from Bill Gates but will also show other celebrities as everyday PC users in "fast-paced, upbeat vignettes" about their use of Microsoft Windows based PCs."
I am trying to imagine which celebrities would sign up for, essentially, a "Vista is cool" gig. I am thinking maybe country western, Las Vegas denizens or those on a long slow slide from the A list to the B list who will do anything their agent says.
Also, the chubby guy serving as the analog to John Hodgeman is really sketchy. Apple has masterfully framed that contrast and I don't seen anyone who could has the pure pathos of John Hodgeman.
Besides, Microsoft's biggest problem isn't Mac switchers. It's widespread reluctance to migrate from XP to Vista, especially in the corporate arena. And let's not forget: People are still buying supposedly Vista-optimized machines who end up willing TO PAY MORE to downgrade to XP because of their lousy experience. As Jerry would ask, "What's that all about?"
I am trying to imagine which celebrities would sign up for, essentially, a "Vista is cool" gig. I am thinking maybe country western, Las Vegas denizens or those on a long slow slide from the A list to the B list who will do anything their agent says.
Also, the chubby guy serving as the analog to John Hodgeman is really sketchy. Apple has masterfully framed that contrast and I don't seen anyone who could has the pure pathos of John Hodgeman.
Besides, Microsoft's biggest problem isn't Mac switchers. It's widespread reluctance to migrate from XP to Vista, especially in the corporate arena. And let's not forget: People are still buying supposedly Vista-optimized machines who end up willing TO PAY MORE to downgrade to XP because of their lousy experience. As Jerry would ask, "What's that all about?"
Well, being passé doesn't mean being wrong...and please, those that are NOT bashing Bush yet INDEED SHOULD be doing so.
When Steve Jobs took Apple back from the brink in 1997, they did their high concept, logo-at-the-end-only "Think Different" campaign while their messed up, complicated, crashy product line was still in the stores. Then, they "stuck the landing" with the iMac product and their fortunes turned. So a high concept campaign like the abortive Bill and Jerry series is not necessarily a bad idea. It's just that Microsoft would so much not "stick the landing" that the campaign is ridiculous.
Even so, I am a total Mac enthusiast and I thought the spots were fun to watch not so much as commercials but as little vignettes. The latest 4 1/2 minute one making the rounds is really funny and could really lead to some more fun spots. I concede that given what Microsoft is trying to achieve, they would be pointless. Best to match the lame OS with matching (lame) commercials and avoid high concept stuff entirely.
Personally I don't think they are that smart by half. I work in television and know the ad agency process and the whole thing is just goofy.
Case in point; let's assume that the ads were designed to generate interest by creating a campaign that was very abstract; that left the interpretation to the viewer. Well, my interpretation was that the shoe in question that 'runs a little tight' or doesn't fit properly and requires constant work and stupid workarounds like wearing them in the shower, that's obviously XP or Vista. The other aspect is that M$ has been out of touch and they needed to get back in touch with the people; that would be the second ad. Of course they came off looking quite bad with a 'virus' planted in their room with the end result being that they got kicked out, i.e. people are switching to other platforms. Therefore, Jerry suggests he create something 'chewy like cake', that doesn't even sound appetising. (could that be a veiled reference to the original Aqua OS being 'lickable'?)
No matter how you look at the ad campaign, it makes M$ look bad.