The business customers they're very slowly starting to piss off because of the many business practises they've been doing recently in regards to Windows 10 and lack of quality in Windows 8/8.1 that many had to skip. There's no need to talk about them in detail as I'm sure most of us probably watch the IT industry with a very close eye. It's a slow death for sure, but it's the big corporates who keep them alive (apart from IBM). SMBs/Creators have been jumping over to Mac's/iPads for a long while now. I feel Microsoft are not appreciating their customers and trying to bulldose over where they were strongest for a long time. Then take them for granted. I've never questioned whether Microsoft's huge play in business world isn't healthy or not. It's playing fire with everyone who is a customer of theirs at the moment.
The latest Surface lines of products demonstrates their lack of understanding in where they're at. Consumers played a huge role for at least a decade (90s) and made them the biggest tech company. The original Surface was too expensive. The Surface Pro is push up to fit the Surface in. That in turn is a limited device until you pay more money to get what users really want (non-Store apps etc). Surface Book is a brave rethink but confusing device that really doesn't hit any target market. Then Studio product has nice, but doesn't include anything groundbreaking for content creators (nor future proofing tech). Even businesses find it difficult to justify them over OEM equivalents as Dell, Lenovo and the rest move much faster. The iPad knows where it sits and the iPad Pro extends the lift of the iOS platform within the tablet space (where everyone else has moved on and given up into hybrids). Yes, it's limiting but there's good software that's been built for it and keeps getting updated/upgraded during iOS lifecycles.
Apple took a different turn with regards to business. Sink the XServe/Server Software lines (probably didnt make much profit). Then come into the business sector with different product lines in iOS lineup (iPhones/iPads). That in turn gave them a dent in the business world (especially amongst the social media, marketing and practical function types - the developer/engineering side are catching on slowly). Yes, they screwed with their creative types with the lack of Mac Pro (modular Mac) updates or progress. Whether they'll catch up with their iMac Pro lines, I think it'll be limited. Especially getting a feeling from creatives out there publically that are almost willing to give Apple up for their next update.
To say Microsoft are making in-roads again is ignorant. They're making the same mistakes on system design. Software design. Business practises. Nothing making me as a techie wanting to come back to buying a PC or Microsoft hardware product for a long time.
Display scaling? Give me a break. After so many editions of Windows (7 to 10) and huge adoption in post-HD screens early on; they've got it so wrong. These things hurt business/pro users. TBH, all users if you decide to get a +HD screen. I have to work around the issues as Microsoft products are part of my work life. I'd fall back on a Mac any day at the moment if I had the choice. Although I admit the fall back is getting smaller by the day with Apple's choices to screw with customers on the MacBook lines.
Very detailed. Well, business customers. In my experience, it depends on the business. Business practices have been changed. In the firm in which I work at, people used to have a desktop with Windows installed, a Blackberry, and could borrow a Windows laptop when travelling.
Today, it is not that different. People have Windows laptops, and can use their own phones for email (instead of Blackberry). They can also install the firm's software on their iPads or Macs.
People like to use their own devices. Macs, iPads, Galaxies, and so on. But the firm relies heavily on Microsoft.
All computers have Windows installed and this is not changing. The reason? Plenty. Windows laptops are far cheaper than Macs; they run every software needed; people usually know how to use them as most have one at home (even those who own a Mac); and they have cheaper support.
The firm also uses Microsoft Office. Word for text, Excel for spreadsheets, PowerPoint for presentations, and Outlook for email. We use it because it is reliable, everybody in the market uses (a kind of standard), all supplements are available for it, and it is easier to find support.
So, all the infrastructure seems to be there. All other options are seen as a nightmare to administrators and IT. Linux, macOS, LibreOffice, iWork. This just will not do into the office. It would be operation nightmare. It is already difficult everyone bringing its own device and making it work properly. My IT has headaches with it.
Windows is not going anywhere, and neither is Microsoft. And to be fair, Microsoft is really doing something bold and showing improvements. Like, Windows running on ARM was pretty impressive. I haven't seen anybody pull out anything like this before. Maybe Apple has some prototype of macOS running on Apple A10 or something, but we can only speculate as there is nothing real on this yet.