LOL. Please. You make it sound like the iPad is built for dummies who can't multi-task or having multiple windows/panels on one screen. I, myself, wasn't even intimidated by the Surface Pro (Windows 8) system when I tried it out in the store. I've been using computers all my life since the 1980s and have had no problems using Win 8. In fact, I like the fact it can split windows with programs running simultaneously without having to keep pressing the home button every time to multi-task. Even I figured out instantly that the 'home' button on the Surface Pro was the touch-based logo on the panel.
Ask yourself this. Why didn't Apple have the iPad do the window splitting in the FIRST place? To be honest, I'm quite sick and tired of having to push the home button to multi-task and if Apple was so forward-thinking in design, why didn't they eliminate the home button in favor of a touch based version or gesture to go back to 'home' or split windows, to reduce the wear and tear on mechanical buttons in the FIRST place?
More over, there's so much complaining that the Apple fans here are having a little hissy fit over Microsoft's ad which gets to the point that it can do MORE than what the iPad can do. I've seen it and I've tried it out. It does a lot of things quite well. I'm not even bothered by the "metro" UI design and I'm speaking this as an artist/designer, and can understand why they did that approach. I even have the original iPad and it works fine as it is, and don't need a Retina display even though I'm very seriously considering getting a new tablet from Wacom this summer (I hear they're working on a mobile tablet for graphic professionals) or another model, most likely Win 8 Surface Pro due to the pressure sensitive glass that iPad does NOT have.
You might NOT realize this but Apple is getting closed out by Microsoft's XBox One (voice control on TV and the new Kinect--I've seen the new video demo of it. It's impressive), Leap Motion (motion control tech), and a few other phone manufacturer's new advances in smartphone technology/marketing.
And even the iWatch won't even show up until the end of 2014, which means, Apple's "trojan horse" for remote control on their tv product is being pushed back. I wouldn't be surprised if that watch of theirs has something to do with the TV concept they were working on.
Give Microsoft credit for being proactive. What Apple does is 'baby steps after baby steps' to evolve while other plow ahead.
I agree with this. I have an i5, gf has the iPad mini, and I have the Surface Pro. and say what you will but the Surface makes the iPad look like a child's toy. not saying it sucks but they need a major overhaul not just with the look of iOS but the feel of it. I will admit win8 on the pro feels extremely fluid with its gesture functionalities and its OS is the best looking one, way ahead of iOS and android. now before you say metro sucks and is ugly, ask yourselves why iOS 7 is going to be flatter and more simplistic, as HTC and Google has done with some of their newer designs.