That's why this will always be different ....
I don't think the Surface is a bad product at this point. But the issue becomes Microsoft trying to position it as a direct iPad competitor.
Given the price point and the fact it's really just an ultra-slim, full-blown Windows 8.1 PC with a touch-screen and stylus -- this will compete mainly with the rest of the Windows notebook and ultrabook market, not the iPad.
No matter how cool they make the Surface hardware itself, it still boils down to a decision by the customer of "Windows or iOS"? Just like the traditional "Windows vs. OS X" decision, those who want a device that runs Apple's OS will buy Apple's device.
There are definitely areas where the iPad is more productive than a Windows PC, even if you add a great stylus and touch-screen to the equation, and make it really portable. For example, musicians using the iPad as an electronic musical instrument or instrument controller like iOS because it supports very low latency response times. (Android, by contrast, never really had nearly as much development of music related applications for it -- because it doesn't have anything equivalent to Apple's "CoreAudio" support. Other applications can steal CPU cycles at inopportune times and cause latency when recording, etc.)
Certainly, you CAN use Windows for these purposes ... but it requires a lot more fiddling and care with what software you install. The wrong program or driver can upset the proverbial cart. That's why companies specialize in selling high profit margin Windows PC clones optimized for recording studio or virtual instrument use. People will pay for an expert to ship a Windows box that's already tweaked and assembled with just the right motherboard, sound chipset, video chipset, and so on -- so it performs reliably for that task.
I don't think the Surface is a bad product at this point. But the issue becomes Microsoft trying to position it as a direct iPad competitor.
Given the price point and the fact it's really just an ultra-slim, full-blown Windows 8.1 PC with a touch-screen and stylus -- this will compete mainly with the rest of the Windows notebook and ultrabook market, not the iPad.
No matter how cool they make the Surface hardware itself, it still boils down to a decision by the customer of "Windows or iOS"? Just like the traditional "Windows vs. OS X" decision, those who want a device that runs Apple's OS will buy Apple's device.
There are definitely areas where the iPad is more productive than a Windows PC, even if you add a great stylus and touch-screen to the equation, and make it really portable. For example, musicians using the iPad as an electronic musical instrument or instrument controller like iOS because it supports very low latency response times. (Android, by contrast, never really had nearly as much development of music related applications for it -- because it doesn't have anything equivalent to Apple's "CoreAudio" support. Other applications can steal CPU cycles at inopportune times and cause latency when recording, etc.)
Certainly, you CAN use Windows for these purposes ... but it requires a lot more fiddling and care with what software you install. The wrong program or driver can upset the proverbial cart. That's why companies specialize in selling high profit margin Windows PC clones optimized for recording studio or virtual instrument use. People will pay for an expert to ship a Windows box that's already tweaked and assembled with just the right motherboard, sound chipset, video chipset, and so on -- so it performs reliably for that task.
They think they can keep making this faster and lighter. They attack the iPad as not being "productive" enough. But they don't get that people like the iPad. And they aren't making a product that competes with it.
It's not the hassle-free appliance that the iPad is. It's a vulnerable, breakable device just like desktop Windows.