What people don’t realize is that Apple already spends a LOT of money supporting app developers. Companies like Match, Spotify and Epic act like all the App Store fees cover is the cost of transaction fees and server space.
What they don’t realize is that Apple develops a whole OS per App Store and builds lots of APIs their own apps aren’t even using. Beyond that, Apple provides tech support for users who do call and chat in or book store appointments because some game they want isn’t working properly, or because they let their kid install a game and the kid spent three grand in micro transactions.
“Oh well, my App won’t have micro transactions like that, I’m just going to advertise a free month and then immediately start billing twenty bucks every two weeks!” Sure and some of your customers may even be okay with that. But you know what happens if you’re able to ask for a credit card within an app that they got on the App Store? They’re gonna go to Apple for a refund when they don’t want to keep paying 20 bucks every two weeks for a fart app.
What people aren’t acknowledging is that Apple’s system actually works really well, and politicians are putting the potential earnings of a few leach like companies over the safety and security of their most vulnerable members.
I kid you not, this law going into place is going to result in billions leaving Europe as seniors get roped into paying money for things they didn’t want and being confused into putting through more and more payments to scammers. Once it becomes so easy to download an app for remote access from a simple link in a text or email, you’re going to see huge surges in fraud funnelling money straight into criminal enterprises.
Apple isn’t perfect, and the politicians there should be putting laws into affect that force Apple to allow smaller devs to release apps and other media without having to go through getting an IRS number or having to give a big cut of their profits to CDBaby or Smashwords etc.
But in terms of how Apple is playing with the big boys? They’re doing just fine. If anything they should be pushing for outlawing IAP in games aimed at kids, and they should be raising the cost of minimum streaming royalties. But in this case these politicians are not truly looking out for the little guys, they’re all just looking out for the smaller giants.