Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Cisco, IBM, and SAP have all entered the chat. They are all very heavily Mac focused. Cisco and IBM have even posted articles about how their employee moral has improved with the introduction of Mac as a Choice. (Not coincidently, the CIO of Cisco used to be the CIO of IBM and has brought Mac as a Choice to both organizations).

Now, I won't say Macs are easy to work with in the Enterprise. This is my daily job. Some of the issues are cultural (legacy IT thinking, macOS products that are just poor Windows ports) and some are Apple's (poorly written and implemented Enterprise tools.
SAP Communication Centre barely works on a Mac, so I don't believe that.
I am talking about Europe and mainly the Nordic companies. Nobody uses a Mac or Linux. Everything is Windows based. Absolutely everything. Nobody really uses iPhones either. Everybody uses Samsung.
 
  • Like
Reactions: rhinosrcool
The fact that Apple has been outperforming them with a much smaller product and service portfolio should carry some weight. It's not stagnation, just different business focuses.
For me, to think MS is where it is today without a smartphone is more impressive. But I agree with you that they are different business focuses.
 
But not at the Edge. Microsoft has no Edge device or smart phone. And just about everything Microsoft knows about AI comes from OpenAI not Microsoft itself!
MS don't have a smartphone, but have Windows, that's still the most popular desktop OS. And based on what I have seen recently, they have been pushing AI / Copilot very strong with every update. They also have MS Copilot connected to the MS 365 Graph and MS 365 business / enterprise ecosystem, something Apple don't have.
 
SAP Communication Centre barely works on a Mac, so I don't believe that.
Hmm, Apple must be lying then:


I am talking about Europe and mainly the Nordic companies. Nobody uses a Mac or Linux. Everything is Windows based. Absolutely everything. Nobody really uses iPhones either. Everybody uses Samsung.
That may be the case in your little corner of the world, but there has definitely an increase of macOS usage in the Enterprise. Maybe it is different in the US.

But, if you are open minded, go to YouTube and search for Fletcher Previn and JNUC. He is the former CIO of IBM and current CIO of Cisco. He clearly articulates why he is proponent of macOS at his organizations. Honestly,I wish more CIOs (like mine) were more open to his philosophies. .
 
Windows I get, I've always been a mac user so I do struggle when I use it but it’s not bad, but man their whole office suite is a complete mess.

I’ve only just started using it, and man is it bad. How the hell has it become such an industry standard?

I guess you don’t need to be good to be on top.
 
Reasons : AI/OpenAI/Copilot/GPT, Power BI, Teams, everything Business-related...

Apple doesn't really have anything to compete in any of these domains.
Well, they would if Tim Cook would stop being so conservative. An actual competitor to MS Office and an improvement in the mail app would be a good start.
 
  • Like
Reactions: PsykX
Hmm, Apple must be lying then:



That may be the case in your little corner of the world, but there has definitely an increase of macOS usage in the Enterprise. Maybe it is different in the US.

But, if you are open minded, go to YouTube and search for Fletcher Previn and JNUC. He is the former CIO of IBM and current CIO of Cisco. He clearly articulates why he is proponent of macOS at his organizations. Honestly,I wish more CIOs (like mine) were more open to his philosophies. .
You have to consider that not all enterprises and business have the same needs as Cisco or IBM. Second, MS has an ecosystem and infrastructure that no other company has, and this includes Apple. They have the full stack, from OS, MS Office, identity, databases, messaging / collaboration, EPR's, management tool and everything integrated to their cloud, which now includes AI services. Could it be that CIO's have seen that the MS ecosystem is better than Apple for their enterprise / business, and not necessarily that they are closed to other philosophies?
 
Gotta love the fanboys

Apple is number 1: congratulations apple, this is amazing

Another company becomes number 1: does it matter?
It may not be the same people.

Many dont follow corporations as if they were a sports team, and so might reach equally to the news about apple and Microsoft.
 
Expecting Apple's market capitalization to soar in value in the coming years.
 
Matters not to me personally, but Apple has the feel of an empire at risk.

Been so much adverse publicity on multiple themes ranging from patent infringement to users genuinely getting weary of computers with 8Gb base and the horrendous upgrade costs from the base configurations. I've seen so many complaints from public and companies alike that I do hope it starts to sink in with Apple and lack of real innovation (with exception of Vision Pro), isn't encouraging more customers even from Apple enthusiasts.

8Gb is not equivalent to 16Gb and with Apple's avowed intention to focus on gaming, it will not be enough in the near future either, rendering the potential of obsolescence within a couple of years, and that's without any swapping damage that may occur.

This does have the feel of Apple starting to fall from grace with consumers, so its not losing its lead role as a multi trillion dollar company, it is what has caused that....CUSTOMERS - lack of.
It looks like Apple has a lot of things going against it right now.
It's market share in China is going down (by 30% this year) and will continue to do so.
DMA and several antitrust activities will force it to make changes to its browser and AppStore. This could be a blessing in the long term, but near term, it could lead to huge losses of revenue and hence the loss of market cap.
If it's Vision Pro is not a hit, and changes due to DMA and antitrust activities results in Apple's walled garden to breakdown, then its market share might go down.
However, Apple can bounce back if it realizes that it cannot continue as is. Near term, it looks difficult for Apple.
 
Hmm, Apple must be lying then:



That may be the case in your little corner of the world, but there has definitely an increase of macOS usage in the Enterprise. Maybe it is different in the US.

But, if you are open minded, go to YouTube and search for Fletcher Previn and JNUC. He is the former CIO of IBM and current CIO of Cisco. He clearly articulates why he is proponent of macOS at his organizations. Honestly,I wish more CIOs (like mine) were more open to his philosophies. .
I'm also European and just on personal experience Apple has gone up but it went from "never seen one" to "look, there's a Mac!".
Windows I get, I've always been a mac user so I do struggle when I use it but it’s not bad, but man their whole office suite is a complete mess.

I’ve only just started using it, and man is it bad. How the hell has it become such an industry standard?

I guess you don’t need to be good to be on top.
I practically live on Excel and there is nothing like it. It can be replaced but if only your needs are really basic.
 
  • Like
Reactions: jakey rolling
Microsoft hooking up with OpenAI was a genius move.

Apple not having (or not having shown) a serious AI strategy at this point can clearly be seen as a fundamental weakness moving forward.
 
SAP Communication Centre barely works on a Mac, so I don't believe that.
I am talking about Europe and mainly the Nordic companies. Nobody uses a Mac or Linux. Everything is Windows based. Absolutely everything. Nobody really uses iPhones either. Everybody uses Samsung.
Doesn't hold in my bit of Europe, particularly away from the enterprise sector and desktops. It's unusual now to see anything other than a Mac laptop in cafes and iPhones are by far the most common phone you see. (Companies there now seem to issue them too).

One thing that doesn't seem to be being picked up on is that in the last couple of years all the 'yoof' I know have now started buying recon or secondhand phones. Five years ago they all were queuing up at Apple stores for the latest releases but that's now not the thing to do. My daughters friends do all still buy plenty of iPhones but she doesn't know anyone who's bought a new one in the last couple of years.

I think there's a few reasons - cost inflation, durability (they don't like wrap around cases so they get cracked / tatty very quickly) plus probably the most important - they've all had their phones stolen at some point. (The police here, no matter how info you give them simply aren't interested). My other daughter had her fancy new one stolen within a month of having it. They just can't afford to invest lots of money in something that will just be taken from them quickly.
 
It's not a theory. It's a fact. Just look at past MR posts about Apple's market cap/value and the replies and compare them to the replies here.

Read through the first page or 2 of replies. Not one was "Does it really matter?"








Meanwhile, within the first 10 replies here, 3 are some variation of "Does it matter?"

It's a theory. A small number of people that don't understand what a market cap is or represents barely even qualifies as 'poor evidence' to support it.
 
And just about everything Microsoft knows about AI comes from OpenAI not Microsoft itself!
That isn't quite true. OpenAI certainly expanded Microsoft's reach in AI, but Microsoft were already in that business before acquiring OpenAI. One of the reasons why PowerBI has reached the success that it has is that it introduced AI-based plain-language processing from day one. Charting KPIs became as easy as requesting "give me my top 10 products by sale in the North American region" pretty much overnight.
 
Wow... insanity...

I wonder if Apple will do what they can to overtake Microsoft...

Hopefully with Windows 10 EOL, it will become the year of the Mac (Not Linux)

People accept Windows as just something that happens to them. Microsoft is forcing 11 on people and I can’t be everywhere at once to stop it. They just take it and accept that everything is different and weird now just like all the other times a Windows update happened to them.

At least Windows 11 is starting to not be a complete dumpster fire. Still an ad platform for Microsoft even worse than Android is for Google, but at least they’re bringing back most of the features they jettisoned in their attempts to get this ad platform out the door.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.