For iOS then yes I would agree but it all boils down to preference. If you or someone else prefers and likes Apple and iOS then you have choices. But as a general rule, Apple is not the best value and really top tier. Other phone mfg are producing some really slick stuff with nice specs. Sure it's Android but that boils down to preference.
I recently purchased a space grey color Huawei Mate SE, it's super fast, is carrier unlocked, has dual SIM, has a really nice Audio Codec along with a built-in FM Radio, FHD+ 5.93" screen and came with a free clear soft silicon case. The phone looks and feels like any premium iPhone. It cost me $229.