I hope you’re right. I think the problem with the XR is the fact you can get an iPhone 8/8+ on better deals. I know so many friends and colleagues who have bought 8’s in the last couple of months and many more who have kept their phones and gone sim only. People used to automatically upgrade and be excited about doing so and unfortunately these companies need to realise high prices aren’t encouraging people to run out and buy new phones.
Yea that’s definitely true. Really, a 7 or 8 is a great option right now. I think Apple understands this trend, isn’t expecting people to upgrade every year like we used to, and is more so playing the long term game. Locking people into their ecosystem and focusing on service growth. As long as the next phone you buy is an iPhone, I think Apple are just fine with that. We are at a hardware plateau in a lot of ways so I am hoping this really puts the pressure on Apple to make some serious software changes to drive new adoption.
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