One of the things about that clip that stands out to me is the implication that they could do so much better. And the wish that they would. Not that they would fail, but that they would succeed better.
In a way I think we are still seeing that to a degree. Apple's success with the iPhone is in part because few other companies have really produced something outstanding. These other folks have failed in part because they just didn't bring it to the game. Samsung, to me, seems like the only folks that have. Which is why they are certainly dominating the Android world and are neck and neck with Apple in ways no other company is. Certainly not Microsoft
Samsung and Google have been having great success. Samsung has started to make big profits and has great market share despite competing with other Adroid phone producers.
Google has pretty much already accomplished what they wanted. Android has about 75-80% of the smart phone market worldwide. Apple has been (probably permanently) losing market share since they have been unwilling to trade some margins for market share. In China the amount of quality applications for the IOS platform reportedly is not as good as Android.
Microsoft is actually starting to come on internationally as well. Many of the Lumias are very good phones with a great OS IMHO and have all sorts of price ranges.
I've had an iPhone, Android Phone and now have a very nice entry level Windows Phone which actually is nicer to use in terms of the OS then either my previous $200 Android phone or more expensive iPHone 4s.
If the new iPHone 5c came out reasonable priced such as $450, I would have probably got that for my next phone but now I'll probably get the Nexus 5 if the 16GB version is priced at $299 like I suspect.