I gotta agree with the ad. What the hell has Apple been doing the last 6 months? But unfortunately, the iPhone 5C/S will not flop. People will once again line up in droves like nice little iSheep. I don't understand it. They're not bad phones, but their not innovative.
I was asking myself the very same question "What the hell has Apple been doing the last 6 months?"
But after the iPhone event it was clear:
- getting first fingerprint sensor into phone that will work
- rewriting OS and make tools for easy transition to 64-bit
That surely is innovative, since it has never been done before...