People need to lighten up. Pretty funny ad. This was no knock at Jobs at all. The ad said Tim and in a Youtube ad like this, they weren't about to search for the best Cook look a like possible. 99% of the people who will watch this ad realize Jobs passed away so its taken for a given its not him. Most people don't even know who the new Apple CEO is and yes Cook often does dress in black somewhat similar to Jobs. And he is pretty thin himself.
Apple does deserved to be bashed for STILL not coming up with a good midrange phone in the $399 to $449 price range. I'm an Apple shareholder that has made a good chunk of change on my Apple shares but until they come up with such a phone, they will continue to lose market share to Android and yes Windows phone. Windows phone is already doing better then some people think internationally and looks like it may gain further ground next year as well.
It's understandable that Apple doesn't want to compete with an excellent entry level phone such as the Nokia Lumia 521 with Windows 8 at $124 but not competing in the $399 to $449 price range with a darn good up to date phone is taking your customers for granted. The ad points this out.
And before folks say iPhone 4s, it should have at least been updated to LTE and had a few more upgrades if they were going to still try and charge $450 for it.
People should be applauding Microsoft and Google since quite frankly those companies are preventing Apple from trying to charge even more for their products.