- Apr 12, 2001
In a rather open acknowledgement of Apple's recent gains in both marketshare and mindshare, Microsoft has posted a PC vs. Mac section on their Windows 7 website.
This isn't the first time that Microsoft has acknowledged Apple's directly in their marketing materials. Microsoft also kicked off a $300 million ad campaign in 2008 centered around the phrase "I'm a PC" in direct response to Apple's "Get a Mac" ads.PCs are designed for work and play, with features you need to get things done on the job or at school and have fun at home or on the go. From easily sharing Microsoft Office documents to watching HDTV and Blu-ray movies, PCs help you do it all.
Earlier today we reported that Apple was the most popular notebook brand amongst U.S. college students.
Article Link: Microsoft Posts 'PC vs. Mac' Section to Windows 7 Website