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If apple is ok with amazon to pay just 15% than it should be allowed for everyone.

15% is enough.

Being all greedy is not sexy.

Ok.

Apple is going to require Uber, Lyft, Target and Walmart to pay 15% of every online shopping order (it's 0% currently). Oh and that Amazon store purchase? 15% please.
 
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...and I'll be really annoyed if the big developers pay less proportionally than the smaller ones - that's really unfair (you know, like the US tax system... great model that).
Then get annoyed NOW, because that’s exactly what Epic is fighting against. There are exist special deals already - you named it, its unfair, and anticompetitive, too.
 
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One solution is that a Game Engine company shouldn't submit its own app to the App Store.

The entity maintaining the engine uses one ADP. Then other entities would "license" this engine and use their own respective ADPs to publish to the App Store.

If one entity for one game gets its ADP revoked, the others would not.

I believe this is a similar approach that is often taken by the movie industry. Each movie production is its own company, which hires and fires its own employees and lasted until the last royalty payoff.
 
So are Epic going to open up their CLOSED fortnite Store... I want to make skins and make money off their back... and they better not charge me any percentage.

Epic suck. They use Apple to launch a free game with Millions of downloads. Sucked up the free marketing, storage and distribution then throw their toys out of the pram because they have to pay a reasonable amount.

The sheer amount of potential customers is worth the 30% to a developer. Where else can you get that?

Millions of dev, me included are happy to pay Apple. In the bad old days I'd be lucky to take 30% home... after Marketing, CD/DVD burning, Case Printing, Logistics, Retail and returns etc.

There is zero way any store that a 3rd party ran would be remotely secure for one thing. Look at the Wild West of outside the Google play store.

As an analogy... This is like if I built a Bricks and mortar store and then idiot Sweeney / Epic walked in and demanded to be allowed to set up a stall to sell their fortnite rubbish and not pay any rent or services.
 
One solution is that a Game Engine company shouldn't submit its own app to the App Store.

The entity maintaining the engine uses one ADP. Then other entities would "license" this engine and use their own respective ADPs to publish to the App Store.

If one entity for one game gets its ADP revoked, the others would not.

I believe this is a similar approach that is often taken by the movie industry. Each movie production is its own company, which hires and fires its own employees and lasted until the last royalty payoff.
Movie industry, hehe, Mafia Style... Hell no thanks, that’s even worse...
 
I’m certainly no attorney, and I agree Apple’s "store" policies seem overly onerous. If nothing else they need a majore revamp of rules. They’ve forced virtually every app to have in-app purchases, or be pay-as-you-go. Won’t participate in those. Would much rather pay more up-front to "own" the app.
I believe this will hurt Apple. All the lawsuits are just making them look worse with the current investigations they’re under.

That said though, it"s their "store" and should be able to carry only the "products" they want.

I liken it to trying to get a new product into a grocery store chain. It’s a circus of paying them money just to get the product in, then some more for good placement, etc. It’s almost like extortion.

inot Even completely sure where I stand on this whole mess.
 
is the government going to pay for the labor hours to code, document and support alternative app stores?
Why would they need to? It sounds like there are businesses willing to invest in it. If not, so be it. But we can't know it until alternative app stores are permitted.
 
Then get annoyed NOW, because that’s exactly what Epic is fighting against. There are exist special deals already - you named it, its unfair, and anticompetitive, too.

But epic aren't after a special deal - the emails were very specific and they want their own App Store to be allowed on iOS. An appstore is not a cut on content. The reasons for the 15% on content as opposed to 30% is it's not hosted or managed or checked by Apple - Streamable content is very different to Apps. I actually do think the magazine / news subs SHOULD get 15% discount.... but Sweeney and Epic are massively Disingenuous about this. They curate and run their own store. Don't allow 3rd parties to sell Skins etc in Fortnite. Have exclusivity deals with games so they are the ONLY people you can buy it from.
 
I don't understand does the game engine need to be signed with the Epic certificate? Why would this prevent them from their game engine from being used to even developed? I have not used their engine so I don't know how it works. I thought if I used their engine I would sign my game with my certificate otherwise it wouldn't make since.
 
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Interesting. I wonder how Microsoft will react once epic pulls the same move on the Xbox version of Fornite. Violating Microsoft Service agreement.

Xbox games pay the same 30% fee as Android, Apple, PS4, and Switch.
 
On Windows 10S, you can only install apps from Microsoft App Store.

The console analogy is actually quite apt, as both presents a similar walled garden.
Here for you,too. Research before posting!

 
And here lies the problem. Surely, 30% is not much when you are small and this is taken care of but when it gets out small and suddenly you pay millions I'm sure you wouldn't be ok with it.

I would rather Apple introduces tresholds or reduce the fees overall.
The App store is massively profitable for Apple and the profit they make from running just App store is something any other company could dream about. And thats essentially without any hard work.

30% is just too much especially when you grow. I'm with Epic on this one.

Apple is holding monopoly pretty much and it behaves like monopoly. Time for change.

Lets reverse that. There is no way Apple would be happy to pay someone 30% of their profit and you can bet that if Apple was in Epic shoes that would squeeze the other side until they would get better deal. Apple does this with everyone and yet they act like 'victims' here.

Nah, Apple would never allow this if it was the other way around so its time that Apple gets Apple treatment.

Monopoly is almost always never good.
I am so sick of people saying Apple is a monopoly. Apple is not a monopoly in any sense of the definition of "monopoly". For starters, they do not have a majority market share in ANY market. If customers and or developers do not like the terms of service that Apple offers, they are free to purchase an Android phone from one of dozens of different manufacturers and developers can choose to develop their apps for one of the many other platforms out there besides iOS. Customers that CHOOSE to purchase an iPhone, where the App Store rules have been the same for over a decade, are and should be well aware that they are choosing to purchase a device that is part of a closed ecosystem (ie everything goes through Apple). Same goes with developers.
 
Siilar blanket Terms of Service have been thrown out in court before. If people are told their options are to either agree or to not use the service with no room for negotiation, then they don't actually have an option, and no agreement actually took place.
um, so when you go and get a car loan, or a credit card, you think you have the right to negotiate the terms of service? You either accept the banks terms of service, or they don't give you a credit card. Same applies here. I can guarantee you 100% that Apples terms of service are not going to be thrown out in court in this Epic case.
 
The current App Store model makes it very low risk to develop and deploy something - $99 for a developer account, and then access to nearly the entire user base, technologies (metal, etc).

If folks want to bypass IAP and the 30%, that's fine - nothing says Apple can't make that type of developer account cost a lot, similar to the $12b/year that Google pays to keep Google Search default in Safari.

Asking to keep the $99 developer account pricing, and also unfettered access to the lucrative iPhone user base is asking to have your cake and eat it too.

If it was me, I would have responded to Epic's original request saying "Great idea! Absolutely! Unfortunately, that's not part of the current contract. Here is the new contract and the $30b/yr bill for that level of access, payable up front, please make all checks out to Apple, inc.. Or you can continue with the current contract at 30% - either way is fine with us!. P.S. This offer is open to anybody who wants to set up their own store!"
 
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I am so sick of people saying Apple is a monopoly. Apple is not a monopoly in any sense of the definition of "monopoly". For starters, they do not have a majority market share in ANY market. If customers and or developers do not like the terms of service that Apple offers, they are free to purchase an Android phone from one of dozens of different manufacturers and developers can choose to develop their apps for one of the many other platforms out there besides iOS. Customers that CHOOSE to purchase an iPhone, where the App Store rules have been the same for over a decade, are and should be well aware that they are choosing to purchase a device that is part of a closed ecosystem (ie everything goes through Apple). Same goes with developers.
Well, good your feelings has no weight at court, judges around the world will decide, and I’m confident that Apple will face plant. \o/
 
We have come around 180°
Microsoft today tries to be what Apple was 15 years ago and Apple sadly has evolved back to what Microsoft was 15 years ago.
 
Just looking at the number of List of Unreal Engine games on Wikipedia is impressive. This case impacting all those developers working with Unreal Engine 4 is disturbing. Microsoft even has a Unreal Engine 5 title listed.
The question remains then if Epic is responsible for the upkeep and stability of the projects of so many other companies to whom it licences its engine then why are they engaging in behaviour that puts that stability and those clients projects at risk like that? Their financial independence gives them leeway to bargain and negotiate things but their responsibility to their clients who pay them money for an updated engine should keep them tame and quiet and in the same way that companies should not engage in behaviour that disappoints shareholders, how much more should companies not in engage in behaviour that puts at risk their own licensed product...

EPIC openly and voluntarily engaged in unnecessarily aggressive behaviour towards a company that hosts its content while knowing that it could place the content of all its customers/licensees at risk...

But we’re blaming Apple??
 
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We have come around 180°
Microsoft today tries to be what Apple was 15 years ago and Apple sadly has evolved back to what Microsoft was 15 years ago.
MS did a lot of great things since Bill and Balmer left. Same needs to happen to Apple. Jony probably could not stand this anymore, and went first, and the rest of the troop needs to follow.
 
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