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Microsoft's First Seinfeld Ad Airs: Shoe Circus

In the MS stuff good because it's cheap and you're hooked on it since the teens and something good MIGHT come if you stick to it??

It makes me wanna get a Mac to be cool and productive, not just worn in and "affordable", waiting on the promise of a bright future like a good dog.

And does any real (non geeks/nerds/whatever) people really know who Bill Gates is other than that he's the most loaded geek?

This just blows!

mm
 
At first I had the same reaction as everyone else - wtf? But then I read a couple of other recent comments and now I agree with them. This is going to be a whole ad campaign that runs like a sitcom. This first commercial is just an introductory episode to get us liking the characters in the story. Then once we feel connected to their storyline universe, in subsequent commercial story episodes they will get into talking about vista. It's going to work just like a seinfeld tv show episode where they start off normally but then soon talk about junior mints throughout most of the show. Meaning they will never directly say vista is better because blah, like the Apple ads do, rather they will integrate using vista into the storyline just like they did with junior mints in the TV show.
 
The only conclusion I can get from this ad is, if I put my PC under the shower, will it stop showing blue screens of death?
 
So Bill is a customer, the shoe is a PC and Jerry is tech support...?

Oh I get it! However I have a strange urge to go and buy Conquistador shoes and eat pretzels.

:confused:

Seriously though it really doesn't sell anything. If I'm not getting it and its going over my head then how is a non tech savvy person going to see this advert?

To be fair to 'William' he did quite well with the acting. In interviews and stuff he always seems very nervous and all over the place. In the ad there was a little bit of that but I think that adds to the scene because if some random guy bursts into your life to help you buy some shoes you would be a bit nervous too. :D

The ad is done quite well even though it sells nothing but shoes and pretzels.
 
Cheap shoes and an ex CEO who is geeky enough and thrifty enough to have been a member of a discount store since childhood.

Message: we are looking hard for quality among cheap tat, and the most we can find is cow hide that needs to have a shower (read: be virus scanned)?

Tagline: The Future. Delicious.

Yet more unsubstantiated vapourware.
 
oh my god I could do better in iMovie have you seen Bills pants very low crotch how will this improve the image? One word Pants
 
Wirelessly posted (iPhone: Mozilla/5.0 (iPhone; U; CPU iPhone OS 2_0_2 like Mac OS X; en-us) AppleWebKit/525.18.1 (KHTML, like Gecko) Version/3.1.1 Mobile/5C1 Safari/525.20)

Wow... I don't get this at all. I was looking for something more comical and something that would snap back at Apple.
Sorry Microsot, I think you failed this one.
 
Good god that's poor. At least the Mac ones advertise a product or service, and it's always good seeing Mitchell and Web but wtf, this MS one, where's the humour?

"They run tight"? What does that even mean?

boxod said:
I totally don't get it. Is this American Humor?

This Advert wouldn't even leave its storyboard over here in the UK.
Click to expand...

Have to agree.
 
well that was weird! :confused:

kinda reminds me of M$ though - it really could have been so much better. but it wasn't. :rolleyes:
 
I don't get it... I don't get it... I don't get it...

WAIT! I get it.

The photo on Bill's platinum membership card shows he's been to the store for decades, just like M$ never changes...

So I'll stick with my Mac, or Linux...
 
Huh?

Are you serious ? That cannot be real. Not even f#@k-ups like ms could be so stupid as to think that commercial will be effective. Or could they?
 
Surely the last thing they should be doing is featuring Bill Gates. What were they thinking?

I thought they wanted a new image? He's the living, breathing stereotype of everything that's wrong about computers.

And that's even before I get on the ad itself, WHICH MAKES NO SENSE.

Absolute disaster. I'm a Mac man, but I wanted to like it. I wanted to see what new, clever thing they could come up with.

They're screwed.
 
So I've watched it again (and again, and again) and I think I have found the Apple pokeyness!

Seinfeld asks for a signal to which he duly receives. Is that a dig at the iPhone?

He also goes on about moist delicious computers and eating them which would render them useless. I think thats having a dig at Apple for having good looking stuff but dismissing it as superficial. I beg to differ on looks being superficial. You wouldnt want a giant turd sat on your desk even if it could rip a HD movie in 5 seconds while rendering Shrek 4 and emailing your gran.

Maybe I'm looking too deep :confused: :eek: but then it still doesnt work as an advert as its too ambiguous.

If Im correct about the pokeyness then the actual shoe part of the ad was useless... I guess thats the bit where they promote Vista?
 
Read some of the earlier posts

It looks like people are skipping from the first to the last page...

This commercial was obviously a WTF!?! set-up kind of commercial.

It makes you remember it, makes you talk about it, then when #2 comes out with a little more substance, you'll be wanting it, and you'll be talking about it again. It's basically setting up Gates as an amiable ol' fellow, the everyman, he shops at a discount shoe store just like the mexicans...!?!!!!:eek::confused::eek:


It's like that "APPLY DIRECTLY TO THE FOREHEAD" commercial sort of... it's so annoying, you'll be right there when something about it changes.
 
Salavat23 said:
We should have at least seen some Vista features/benefits.
Click to expand...

Most Mac ads don't show any OSX features or benefits - they just point and laugh at PC.

That aside, this is possibly the worst advert I've ever seen. As a colleague commented ' What's the point of that? '

Doug
 
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