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Microsoft's "I'm a PC" Ad Airs
- Thread starter davepelz
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Im sure
Im sure you Have..... for me its getting better and better, see you guys are
brand fans,
Apple also leverages the Unix history in its advertising. However, here problems arise. Apple has allowed a reputation for security to develop that is based on hearsay. The thought is that, because OS X is a version of Unix, the most secure operating system known to-date, it is "secure." This does not follow, and Apple has not been forthcoming in this regard.
Mac OS X is based on a version of Unix called BSD (Berkeley Software Distribution). BSD itself has been developed at the University of California at Berkeley since the 1970s.
However, when Apple adopted BSD for its operating system, it adapted it, as well. It changed substantial parts of the OS to suit its needs. These changes have ultimately resulted in a less secure operating system.
There are indeed so many security issues with the flagship operating system that some researchers spent January 2007 posting new, previously undocumented Mac OS X exploits every day for the entire month. This was commonly called the Month of Apple Bugs.
As if this were not bad enough, Apple has actively sought to suppress news of security problems in the operating system. In 2006, an editor at ZDNet, George Ou, detailed an "orchestrated assault on MacBook wireless researchers."
For this reason and the general lack of practical innovation, many have switched from OS X to Linux, and to Ubuntu in particular.
You Guys, think its better because you have not much 3rd party products and why is there Anti-Virus software for macs now?
and dont tell me i haven't used a mac, because i have one....
Im sure you Have..... for me its getting better and better, see you guys are
brand fans,Apple also leverages the Unix history in its advertising. However, here problems arise. Apple has allowed a reputation for security to develop that is based on hearsay. The thought is that, because OS X is a version of Unix, the most secure operating system known to-date, it is "secure." This does not follow, and Apple has not been forthcoming in this regard.
Mac OS X is based on a version of Unix called BSD (Berkeley Software Distribution). BSD itself has been developed at the University of California at Berkeley since the 1970s.
However, when Apple adopted BSD for its operating system, it adapted it, as well. It changed substantial parts of the OS to suit its needs. These changes have ultimately resulted in a less secure operating system.
There are indeed so many security issues with the flagship operating system that some researchers spent January 2007 posting new, previously undocumented Mac OS X exploits every day for the entire month. This was commonly called the Month of Apple Bugs.
As if this were not bad enough, Apple has actively sought to suppress news of security problems in the operating system. In 2006, an editor at ZDNet, George Ou, detailed an "orchestrated assault on MacBook wireless researchers."
For this reason and the general lack of practical innovation, many have switched from OS X to Linux, and to Ubuntu in particular.
You Guys, think its better because you have not much 3rd party products and why is there Anti-Virus software for macs now?
and dont tell me i haven't used a mac, because i have one....
Unique much?
APPLE AD: "Unique"
Open on John Hodgman the PC.
"Hello, I'm a PC"
Another John Hodgman appears behind him.
"Hello, I'm a PC"
Another John Hodgman appears behind him.
"No, I'm a PC"
Yet another John Hodgman appears behind him.
"No, I'm a PC"
A billion John Hodgmans pop up.
(In chourus) "No, I'm a PC"
- beat -
"...and so's my wife"
Apple can have that for free...
APPLE AD: "Unique"
Open on John Hodgman the PC.
"Hello, I'm a PC"
Another John Hodgman appears behind him.
"Hello, I'm a PC"
Another John Hodgman appears behind him.
"No, I'm a PC"
Yet another John Hodgman appears behind him.
"No, I'm a PC"
A billion John Hodgmans pop up.
(In chourus) "No, I'm a PC"
- beat -
"...and so's my wife"
Apple can have that for free...
These commercials make Apple look really bad - like the users are just pompous aholes.
The "I'm a mac" ads were funny at first, but are now dragging on a bit. I am glad that MS is now taking this opportunity to fight back, as the Apple ads are starting to make me embarrased to be a Mac user. Apple has pushed the ad campaign too far. I really don't care what OS other people use. They are both good for certain tasks.
Either way, I am willing to bet that the "I'm a PC" commercials were made with Macs using Final Cut Studio.
The "I'm a mac" ads were funny at first, but are now dragging on a bit. I am glad that MS is now taking this opportunity to fight back, as the Apple ads are starting to make me embarrased to be a Mac user. Apple has pushed the ad campaign too far. I really don't care what OS other people use. They are both good for certain tasks.
Either way, I am willing to bet that the "I'm a PC" commercials were made with Macs using Final Cut Studio.
swingerofbirch
macrumors 68040
smart! But...
I think it's a very smart and well done response indeed. Very effective, however... not over the longrun. I mean, the Apple ads you look forward to new configurations. This one shot it's load right off the bat. How can you see this changing? It's entertainment value scores lower points than the Mac ads. But, very smart and effective for a response.
I think it's a very smart and well done response indeed. Very effective, however... not over the longrun. I mean, the Apple ads you look forward to new configurations. This one shot it's load right off the bat. How can you see this changing? It's entertainment value scores lower points than the Mac ads. But, very smart and effective for a response.
True, but (a) this is only one ad in a wider campaign - the others ads make room for that. And (b) there's certainly no rule that states ads have to list/detail/explain. Changing the perception of a brand is absolutely as valid a reason to run an ad as anything else. In fact I'd argue some of the very best - and most successful - ads of all time have been the least-specific.
Normally I'd agree, they need to be careful. But this was even-handed (they had people endorsing both) and was clearly designed to sound relevant to this year. We've already seen McCain equated to a PC and Obama to a Mac. So naturally this ties into the underlying theme which is countering the impression that only Macs are for the cool progressive enlightened types. They wanted to say "Hey we're not all a bunch of right-wing, selfish, hate-spreading Republicans... some of us are Obama supporters as well, y'know!" The only danger as I see it is that they reduced political opinion to two sides/parties, but that's just the reality of mainstream politics.
Im sure you Have..... for me its getting better and better, see you guys are
Apple also leverages the Unix history in its advertising. However, here problems arise. Apple has allowed a reputation for security to develop that is based on hearsay. The thought is that, because OS X is a version of Unix, the most secure operating system known to-date, it is "secure." This does not follow, and Apple has not been forthcoming in this regard.
Mac OS X is based on a version of Unix called BSD (Berkeley Software Distribution). BSD itself has been developed at the University of California at Berkeley since the 1970s.
However, when Apple adopted BSD for its operating system, it adapted it, as well. It changed substantial parts of the OS to suit its needs. These changes have ultimately resulted in a less secure operating system.
There are indeed so many security issues with the flagship operating system that some researchers spent January 2007 posting new, previously undocumented Mac OS X exploits every day for the entire month. This was commonly called the Month of Apple Bugs.
As if this were not bad enough, Apple has actively sought to suppress news of security problems in the operating system. In 2006, an editor at ZDNet, George Ou, detailed an "orchestrated assault on MacBook wireless researchers."
For this reason and the general lack of practical innovation, many have switched from OS X to Linux, and to Ubuntu in particular.
You Guys, think its better because you have not much 3rd party products and why is there Anti-Virus software for macs now?
and dont tell me i haven't used a mac, because i have one....
Sigh...
I'm not Mac apologist...I think they're simply just another computer to use. But I'd like to go over some of your points.
First, the "Month of Apple Bugs" was a bit of a stretch. For one, go back and look at those bugs. Yes, there were some big ones in there (which have been fixed), yet there were bugs in there that had to do with 3rd party applications and had nothing to do with the OS itself. But anyway.
Where are you getting your data with your comment: "For this reason and the general lack of practical innovation, many have switched from OS X to Linux, and to Ubuntu in particular." There is data to show people leaving Windows and not going to Vista...but going to Ubuntu and other flavors of Linux....but I've yet to see "many" people switching from OS X to Linux. And it's laughable to suggest that Linux is where the innovation is when so much of it tries in vain to model their direction toward the way OS X functions...especially in the UI department. Linux is great and all, but please keep in mind that it isn't perfect either and it has had it's share of security issues also. All OSes do from time to time. When you're dealing with millions and millions of lines of code written by hundreds of people spread out in thousands of different files and headers....there are bound to be bugs and issues. You can't avoid it. No OS can.
And as for your question of "why is there Anti-Virus software for macs now?"...if you were to do some research, you'd find that anti-virus software has been available on OS X for some time now as there are virus detectors that run on Linux also, but it doesn't detect Mac viruses (how can it detect something that isn't there? It has to have a database of known viruses to see new ones coming along...which is why anti-virus software has updates all the time). No, those detectors on the Mac are to find Windows viruses. Such as attachments to Email that could be sent along to other people that do have Windows or using an OS X server that has Windows files on it, you'll want to have a virus sweep of those files from time to time. Also, don't confuse a Trojan with a virus. A virus is a program that takes advantage of weaknesses or exploits in an OS, a Trojan takes advantage of weaknesses in the user of the OS. For instance, you could be running the absolute secure, virus free OS in the world and STILL fall prey to a Trojan. Heck, I could write a script file that would completely erase your HD....if you were silly enough to run it. That's a Trojan.
But if you don't want to run OS X, no one is holding a gun to your head. Again, it's just a tool to use. Yes, there are zealots out there that think that Apple and Macs can do no wrong and they are perfect in every way....but there are zealots everywhere, just learn to tune them out. The decision to run a particular OS doesn't define us as people and it shouldn't be used as a measure of judgment. These are just computers.
Well you have to admit these ads are better than the Seinfeld ones, but after watching these 3, I have to say they all seemed to run together.
I was bored because they were pretty much the same thing! Same people. Pretty much the same script.
You might say this about the Mac vs. PC ads, but they are done in a creative way that makes you WANT to watch the commercial to see what they've come up with again, and again, and again...
I was bored because they were pretty much the same thing! Same people. Pretty much the same script.
You might say this about the Mac vs. PC ads, but they are done in a creative way that makes you WANT to watch the commercial to see what they've come up with again, and again, and again...
Not bad but it wouldn't move me to go out and buy a Windows PC. As a matter of fact I found the ad's theme rather boring.
The actors in the Apple ads represent the operating systems and not people. I'm certain that Apple will come out with a very creative and clever ad campaign that will stiff Microsoft once again.
"I was a Windows PC, but I've move on"
The actors in the Apple ads represent the operating systems and not people. I'm certain that Apple will come out with a very creative and clever ad campaign that will stiff Microsoft once again.
"I was a Windows PC, but I've move on"
the "I'm A Mac" ads were funny. THIS is just silly, and another form of microsofts plagiarism. Like they did with the mouse, for the time then and now the app store, and even advertisements. yak