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Microsoft's "I'm a PC" Ad Airs

better than the seinfeld ads...

I still tink it's not for everyone, because some people don't know what PC stands for, and they may interpret it as:

"Hi! I'm a PC"

What?!! I'm a Piece of Crap?
 
chaosbunny said:
The ad itself is not bad in my opinion, it's fast, sometimes funny, and straightforward. It want's to show that "cool" people use windows. However it doesn't work as a phase 2 to the Seinfeld ads because it has absolutely nothing to do with them. Apart from that at least they could have used different people for the three ads. I watched all three and while I thought the first one was good when I arrived at the third one I got tired of the same ocean explorer, the same teacher, the same celebrities.
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True. But I think the point of the first two was to only get people talking and most of all paying attention, nothing more nothing less. Awkward I know, but it seems to have worked perfectly. Look at this thread!
 
henrymonroe said:
It's not their format at all. Yes it references the Apple ads, that doesn't mean they're using the same format or saying "me too." You said it yourself, it doesn't bash Apple, and it also doesn't try to be all "look I'm hip and cool!" like Apple does.
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Yeah, I removed that bit because I knew you'd take it the wrong way. Sure they don't reference Apple products, but they clearly are still borrowing from the Apple campaign.

Microsoft's ad is trying to dispel a purported "PC user" stereotype just like Apple's original Get a Mac campaign sought to dispel a "Macs can't do this" stereotype. They still didn't quite nail it though. The problem is, again, that they AREN'T talking about the products. Apple personified the two platforms but Microsoft are being "about the people".... meh. "I can wear jeans, y'know" isn't quite as informative as "I can run Office, y'know"....
 
For me, the Mac ads were nice in that tongue-in-cheek element, but after a while, I become bored of them (it just loses its appeal).

This ad, well if it's supposed to compete with the "I'm a Mac" ads, good luck!

Plus these ads don't get televised in Australia (well, I think they don't, I've never seen one) and it means nothing anyway.

As for the Gates/Seinfeld saga, this ad is better.
 
k2k koos said:
microsoft is simply saying that PC's are not just used by people in offices in suits (like PC guy in the mac adds), but by people of all walks of life.
It doesn't say anything about the quality of their product(s), but that's not the point of the add, the point is to break the stereo type image which was strenghtened by Apple's add campaign.
Original it is not, but I think it may work for them.:apple:
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PC guy in the mac ads is not representing it's users. It represents the computer itself. And admit, most computers (No, not you're over pimped watercooled computer) on your office or school or compagnie are just steel boring case. If you would impersonate them, they really would look like a person in a boring suit.

So not the people are boring etc, but the computer's are.
 
Nice ad.

If it wasn't for the Apple advertising.

It just says "We're rattled enough to come up with a retort".

For those who haven't seen any Apple ads - great.

For the rest of us, it just makes you think of the Apple ads.
 
jnc said:
Yeah, I removed that bit because I knew you'd take it the wrong way. Sure they don't mention Apple products, but they clearly are still borrowing from the Apple campaign.

Microsoft's ad is trying to dispel a purported "PC user" stereotype just like Apple's original Get a Mac campaign had to dispel a "Macs can't do this" stereotype. They still didn't quite nail it though. The problem is, again, that they AREN'T talking about the products. Apple personified the two platforms but Microsoft are being "about the people".... meh. "I can wear jeans, y'know" isn't quite as informative as "I can run Office, y'know"....
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Sure. But like I've said before, these are mostly branding ads, not product ads. The "Think Different" ads didn't even mention an Apple product ever. Yet they were GREAT ads.
 
One thing people should understand is that Microsoft doesn't need to sell more copies of anything, they're still pocketing over FIFTY BILLION dollars a year (breaking records almost every quarter), and sold more copies of Vista in three months than Apple has sold Macs in their lifetime. These ads are not trying to sell you anything. They are branding ads.
 
i found it to be funny and nice to see that they dont just stick americans into it they actualy use people from all over the world love the bearded bloke ...

at least this made sense unlike the seinfeild adverts
 
I thought this was a very poor advert. For me one of the main reasons the Mac adverts work is that they have a message. They have a did at pc's then explain how a mac can do it better.

This advert just highlighted the apple adverts.
 
karlfranz said:
Anybody else find this an ironic message of how Microsoft feels threatened by Apple's recent success?
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The point of that "pc" seems to be that he's just a regular person, not a superhuman who isn't scared by sharks swimming by at arm's length.
 
As Ghandi Said

As Ghandi said, "First, they ignore you. Then they laugh at you. Then they fight you. Then you win".

I think Apple are entering the "they fight you" stage.:)
 
paolo- said:
Wow, that was pretty good. One thing I don't like about apple is the perception people have of their products. Bottom line, they're computers that run a special os. If you think you're above someone because your computer actually works... wait what am I saying here ? :rolleyes:
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hehe. gold :D
 
For the people that think the ad was lame, if Microsoft did an ad that was basically a counter attack to Apple's 'I'm a Mac' ads, ie- saying what a PC is better at doing than a Mac is, you'd all accuse them of copying Apples campaign.
At least here they show how a PC can be used in the real world by real people, not saying what it can do in a white studio.
 
henrymonroe said:
True. But I think the point of the first two was to only get people talking and most of all paying attention, nothing more nothing less. Awkward I know, but it seems to have worked perfectly. Look at this thread!
Click to expand...

I'm not sure I agree, because yes, the Seinfeld ads got attention, but did they get attention outside the "computer nerd/enthusiast crowd"? I mean we are interested in technology and computers, that's why we are in this forum after all. :)

And people interested in computers most of the time already have their preferences based on knowledge and not ads.

If this is targeted at "regular" users, that maybe use windows, or something else, I doubt they will connect those two phases.
 
I want a PC now...

Yeah!
screw you Mac guys! I'm gonna get me a PC, then I can become a billionaire, sell fish, lie on a lounger AND fly the shuttle!
YEAH! PCs are great...

What exactly is a PC by the way?
 
These ads are more about the glorious past than on the future, about PC/M$ current dominance. But, what about the product itself? You could just use that type of ad for selling anything, toothpaste, with all those people smiling and showing their teeth. Clearly they will not address any tech stuff. It is just demagogy. And by the way, isn't MS logo at the end terribly pixelised?? Hey, we are not in the 80's anymore!
 
I'm a PC, and I run Linux, I don't give Microsoft a penny, but they don't seem to mind
 
I'm a PC and I got a cheque the other day from Google, since when did Microsoft ever give any of their users money?
 
itouch rulz said:
These ads are saying; "You can be like everyone else and be a PC and, by implication, be different and be a Mac".

If you identify being cool with being like everyone else then this works. But, most people think the opposite.

Microsoft are way-off on this one. Also, by 'responding' to Apple's campaign Microsoft are legitimising (sorry I don't do US spelling) Apple's message.
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Everyone else is quite a few separate and different people, which is what the ads are trying to convey. Not like the Apple ads, which seem to say that you're either a cool young hipster or a nerdy old pc.

So being like everyone else means you're a unique person doing cool things. At least, that's what I saw in the ad.
 
its says microsoft will invite people to tell their 'pc' story online. I think we should all go to the website and write how we were pc and then found mac better.
 
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