I know, but I personally think they are doing it all wrong.
This ad isn't really saying anything except "I use it too, so you don't have to be ashamed"
That's not what it's saying, unless of course you view it from your Apple-distortion glasses. It's saying PC's are versatile, they're everywhere, and people of all kinds, races, religions, political views, and professions enjoy using them. Much better than "look at me I'm a Mac and I try to be so cool and hip and dress in jeans and fit in!"