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Microsoft's "I'm a PC" Ad Airs

digiguy23 said:
Exactly how do these commercials make you go out and buy Windows? :confused:
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The same can be said about the Apple ads. It never made me want to go out and buy one. Personally, I rather ads that concentrate on themselves rather than trying to say how crap the other side is.

Apple ads remind me of political ads. "Hey, vote for me because the other guy is an idiot" type ads. That's why I think the iPhone ads are much more impressive and probably make people want to buy them. They show what it can do and how awesome it is.

The original Seinfeld ads didn't make much sense, but it was designed to make two very powerful people being "normal".

These are much better and more to the point, and guess what? They are better than the tired Mac ads. Maybe it's just me, but Justin Long is one of the most annoying talentless a**clowns I've ever had to put up with.
 
anything with pharrell williams in .......is genius.

fact.

notice how bill gates clip cuts right after pharrells.
with bill gates expression like "yeah you know it, we are the daddies, just accept it and chill" .
:D
 
elppa said:
Apple realise this, which is why they don't attack Windows users.

Hodgeman + Long aren't people, they are computers. I know Microsoft's and their ad agency couldn't work this out, but most people of reasonable intelligence can draw the distinction.
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So since the highly educated, highly intelligent people at Microsoft and highly successful ad agencies can't work it out, but you expect normal people to figure it out? If the only people who can understand it are Apple people, the Apple ads are pointless aren't they?
 
i-John said:
So since the highly educated, highly intelligent people at Microsoft and highly successful ad agencies can't work it out, but you expect normal people to figure it out? If the only people who can understand it are Apple people, the Apple ads are pointless aren't they?
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When your riddled with viruses,do everything in a convaluted manner and have a tendency to not to work even the most highly intelligent people can make mistakes!
 
elppa said:
Apple realise this, which is why they don't attack Windows users.
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Pfffffffft. Yeah, I'd love to hear Steve explain that it's not really the users they're talking about. Right after McCain explains that by "the fundaments of our economy", he actually meant the American workers!

Superficially, Hodgeman and Long represent computer platforms but that's just a thinly veiled excuse for targeting the users. Apple's marketing is all about image. They're hell bent on pushing the idea that anyone who uses their products is cool. They want kids to feel like total losers if they leave home without white earbuds. The "I'm a Mac" ads are appealing to their insecurities in the hope that they'll run home and hide their nerd computer and buy a jock computer, stressing that the Mac is the #1 computer on college campuses (which is funny coming from the one camp that always insisted popularity proves nothing...)

I know Microsoft's and their ad agency couldn't work this out, but most people of reasonable intelligence can draw the distinction.
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Judging from the content of the "I'm a Mac" ads, it's quite evident that they're not trying to appeal to people of reasonable intelligence. Otherwise they wouldn't try to sell the infantile notion that PC's can't be used for creative stuff, only for pie charts and number crunching. Anyone 'reasonably intelligent' would instantly call Apple's bluff with the stupid Ellen Feiss switch ads ("I was writing a paper on the PC, and it was like, beep-bleep-bleep-beep, and then, like, half of my paper was gone. And I was like... ehh? It devoured my paper".). Mmmmkay. :rolleyes:
 
False Advertisement!!!!!

I want to make sure that everyone knows that when I was an Apple employee I personally sold 6 macbooks and 1 macbook pro to Tony Parker and Eva Longoria and setup both of their .Mac accounts and one for Tony's brother as well. Their whole family only uses Macs and when I saw this commercial and saw them in it I immediately came to TUAW and here to let everyone know. Parts of this ad campaign were also made on Macs, and you can see those reports popping up everywhere, but it is false advertisement for Microsoft to portray people that use only Macs as using PCs. Just about anyone who works at the La Cantera Apple store can verify what I am saying and others there have sold them various items as well. This is very infuriating to me and I want everyone to know that this ad campaign is a lie!
 
crazyandroid said:
This is very infuriating to me and I want everyone to know that this ad campaign is a lie!
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Yeah, 'cause we all know that it's impossible to have two types of computers in your home, especially if you're filthy rich. I'm nowhere near rich and I have two Macs and two PCs, but poor Eva Longoria couldn't have both.
 
crazyandroid said:
I want to make sure that everyone knows that when I was an Apple employee I personally sold 6 macbooks and 1 macbook pro to Tony Parker and Eva Longoria and setup both of their .Mac accounts and one for Tony's brother as well. Their whole family only uses Macs and when I saw this commercial and saw them in it I immediately came to TUAW and here to let everyone know. Parts of this ad campaign were also made on Macs, and you can see those reports popping up everywhere, but it is false advertisement for Microsoft to portray people that use only Macs as using PCs. Just about anyone who works at the La Cantera Apple store can verify what I am saying and others there have sold them various items as well. This is very infuriating to me and I want everyone to know that this ad campaign is a lie!
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dude chill.
we all know this is the case anyway.
its just fun advertising.

and really, they are not saying that they use pcs.....wel, i bet you they do use pcs also....or they have done...... they are just paying respect to the pc world.....by saying "yeah, pc users are cool with us".......
pc could mean politically correct......could mean down with bill gates and his ethics......and also its just a job, if someone paid you a million to say one sentence, would you say no?

so go and chill with your apple friends.

me? im rolling with bill gates and pharell.

get me?
 
crazyandroid said:
I want to make sure that everyone knows that when I was an Apple employee I personally sold 6 macbooks and 1 macbook pro to Tony Parker and Eva Longoria and setup both of their .Mac accounts and one for Tony's brother as well. Their whole family only uses Macs and when I saw this commercial and saw them in it I immediately came to TUAW and here to let everyone know. Parts of this ad campaign were also made on Macs, and you can see those reports popping up everywhere, but it is false advertisement for Microsoft to portray people that use only Macs as using PCs. Just about anyone who works at the La Cantera Apple store can verify what I am saying and others there have sold them various items as well. This is very infuriating to me and I want everyone to know that this ad campaign is a lie!
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And I won't to et you all know that people in movies don't really die when they are shot by a gun!!!. Liars!!!
This is called acting and they are paid to say what they say. Do you really think that actors and actresses really use the watch, car, shampoo, you-name-it that they show on comercials?
Grow up man...
 
Macmel said:
And I won't to et you all know that people in movies don't really die when they are shot by a gun!!!. Liars!!!
This is called acting and they are paid to say what they say. Do you really think that actors and actresses really use the watch, car, shampoo, you-name-it that they show on comercials?
Grow up man...
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finally, someone with some sense.

pharrell + bill gates = genuius.

steve jobs is weeping as we speak.

microsoft won the war and the battle!!!!!!

makes me proud to own a pc. proud.
 
Me No Likey!

I'm not sure I get these ads. The term "PC" means "personal computers" right? So a MAC, DELL, ASUS, HP, THINKPAD, etc... are all PCs. How exactly did Microsoft -- who by the way is a software company not a PC company -- sell it's product(s) with these ads?
 
jkerr45 said:
I'm not sure I get these ads. The term "PC" means "personal computers" right? So a MAC, DELL, ASUS, HP, THINKPAD, etc... are all PCs. How exactly did Microsoft -- who by the way is a software company not a PC company -- sell it's product(s) with these ads?
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You gotta love college knowledge …

Ask yourself, why Apple got to do it for years?

The reason is, of course, that it's common to refer to Apple PC's as "Macs" as opposed to "PCs" (inferring that "PCs" run Windows – and to a lesser extent linux and whatnot). In other words, it's a colloqualism.
 
jkerr45 said:
I'm not sure I get these ads. The term "PC" means "personal computers" right? So a MAC, DELL, ASUS, HP, THINKPAD, etc... are all PCs. How exactly did Microsoft -- who by the way is a software company not a PC company -- sell it's product(s) with these ads?
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You could say the same thing about Apple's "I'm a Mac, and I'm a PC" ads.
 
It's funny how the mac ads have people representing computers with the phrase "I'm a PC," and the windows ad uses the phrase to describe people who USE computers.

These are PEOPLE, not PCs. It makes me think that Microsoft is building androids that fish and have beards. Why didn't they just say "I'm a PC user?" They are mixing metaphors. Where the hell are the proofreaders for advertisements this expensive?

Other than that, the ad was endearing to windows. But I really hope no one is offended by the Get a Mac ads. The discourse in those advertisements is the PRODUCT, and not the users of the product. Why would any windows users be offended that Apple is marketing their product as better?
 
Does'nt Mac run Vista?

MacBookiVista.jpg
 
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