Hey it is what it is. They hired a advertising firm to make the commercials. If they use Macs, hey they use Macs! BTW, doesn't the Apple retail stores checkout use a Windows based hand held device to process your credit card purchases? Call it a full circle. Sorry if this has already been discussed.
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Microsoft's "I'm a PC" Ad Airs
- Thread starter davepelz
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Hey it is what it is. They hired a advertising firm to make the commercials. If they use Macs, hey they use Macs! BTW, doesn't the Apple retail stores checkout use a Windows based hand held device to process your credit card purchases? Call it a full circle. Sorry if this has already been discussed.
im a pc and i freeze if you look at me funny, take an hour to boot up and am as about as stable as a ten-cent whore balancing on a bucket of crack.
if a pc were a car, youd take it home, find out the brakes are rated improperly, the engine is fine unless you do something stupid, like press the gas pedal, and the windshield is made of saran wrap. oh, by the way, for real performance surprise! you need four tires, too bad we only gave you three.
if a pc were a car, youd take it home, find out the brakes are rated improperly, the engine is fine unless you do something stupid, like press the gas pedal, and the windshield is made of saran wrap. oh, by the way, for real performance surprise! you need four tires, too bad we only gave you three.
Apple doesn't make those POS gadgets ,but Vista machines run Adobe CS3.MS slapped itself in the face,by trying but failing to keep it hidden.Apple doesn't even try to disguise the fact they use these POS's. Sure most creative fields use Macs routinely,but none the less, the irony that they would be running this "I'm a PC" ad as a defense against Apple,while everybody knows they were,in part, made on Macs is the kind of advertising you just can't buy!
I thought these ads were great. Not as good as the Get a Mac ads which I think sell the product better but in terms of targeting the Mac are cool/PCs are geeky image I though it worked well. Mac are cool but PCs are far too varied to be labelled 'geeky.'
Amen to that.
"I'm a PC and I do stuff...."
So we are supposed to buy your product beacuse....everyone else does?
No thanks....
I'd rather be a free-thinker rather than one of the countless sheep being led to slaughter....
You're completely wrong.
Boy can anyone miss the point more than you? These are not "bandwagon" ads, these are direct responses to the stereotype proliferation of Apple commercials.
They are not selling a product, they are simply stating that not all PC users are this lame stereotype that Mac users pretend they are. I don't like Windows, I like Mac OS, but I'm not so amazingly ignorant that I think all PC users are the same, nor do I think all Mac users are some nasal-voiced Generation Y chin hair sap, I'm certainly not.
These ads are effective at dispelling the stereotype, making people feel less SHAMED into buying a Mac. They're still making a bad choice, but whatever.
Amen to that.
"I'm a PC and I do stuff...."
So we are supposed to buy your product beacuse....everyone else does?
No thanks....
I'd rather be a free-thinker rather than one of the countless sheep being led to slaughter....
Boy can anyone miss the point more than you? These are not "bandwagon" ads, these are direct responses to the stereotype proliferation of Apple commercials.
They are not selling a product, they are simply stating that not all PC users are this lame stereotype that Mac users pretend they are. I don't like Windows, I like Mac OS, but I'm not so amazingly ignorant that I think all PC users are the same, nor do I think all Mac users are some nasal-voiced Generation Y chin hair sap, I'm certainly not.
These ads are effective at dispelling the stereotype, making people feel less SHAMED into buying a Mac. They're still making a bad choice, but whatever.
the ads are the best ever made.
bill gates and pharrell williams ..........that says it all.
microsoft wins hands down.
all you mac users who think youre so cool with your apple products, looking down upon pc users....... you think youre so cool?
well youre not cooler than pharrell williams..........
pharrell williams is down with BG!!!!!!!!!!!!!!!!! hahahahahahahahahahah
im so happy to see these ads.
bill gates and pharrell williams ..........that says it all.
microsoft wins hands down.
all you mac users who think youre so cool with your apple products, looking down upon pc users....... you think youre so cool?
well youre not cooler than pharrell williams..........
pharrell williams is down with BG!!!!!!!!!!!!!!!!! hahahahahahahahahahah
im so happy to see these ads.
But Apple wasn't stereotyping the PC users it is portraying the MS PC experience.These ads inherently imply that Apple has been attacking MS's users thereby creating a false sense of resentment towards Apple.Sure,their are those who will argue that that is the effect of the Apple ads,but it's not even in Apples interests,if it wants to win them over.
This ad is effective at showing the broad spectrum of people using PC's but in so doing it has blatantly twisted the intent of Apples ads.The result is certain to make MS appear to be trying to appeal to a gullible and uninformed consumer,which will only intensify resentment towards them and undoubtedly make more people consider purchasing a Mac.
Ay Ay Captain...totally agree with you! But I guess it is because it's a reply to the I am a Mac ads, where Apple does refer to Microsoft when they say PC and guess not all the other PC manufacturers out there... AND all PC's use the same software made by............MICROSOFT.....
tadaaaa mystery solved
Yeah, I think that's the main stumbling block of this campaign. Apple's PC "stereotype" in the ads was actually a personified PC
PCs don't "sell feesh" and "have beards"; their users might, but...
the "Get a Mac" ads are doomed
These are nice intellectual arguments, with some validity.
It doesn't matter, though.
CP+B has hijacked the idea of a person saying "I'm a PC" and put a positive spin on it.
When the Apple ad airs, most people (of course not many of the posters here) will hear "I'm a PC" and think of the happy people in the CP+B ads - and turn off on Justin's snarky Mac jerk character.
It's dangerous in any ad campaign to talk about the competitor's product - it can backfire because you are putting the other name in front of people. CP+B has associated their positive ads with the Hodgeman character - so when you see the Apple ad you're thinking of little girls wearing glasses. Brilliant.
So, have your long discourse on the existential quandry posed by what Apple means by "I'm a PC" and what the Microsoft ads mean. Pointless, though.
The "Get a Mac" ads are done.
These are nice intellectual arguments, with some validity.
It doesn't matter, though.
CP+B has hijacked the idea of a person saying "I'm a PC" and put a positive spin on it.
When the Apple ad airs, most people (of course not many of the posters here) will hear "I'm a PC" and think of the happy people in the CP+B ads - and turn off on Justin's snarky Mac jerk character.
It's dangerous in any ad campaign to talk about the competitor's product - it can backfire because you are putting the other name in front of people. CP+B has associated their positive ads with the Hodgeman character - so when you see the Apple ad you're thinking of little girls wearing glasses. Brilliant.
So, have your long discourse on the existential quandry posed by what Apple means by "I'm a PC" and what the Microsoft ads mean. Pointless, though.
The "Get a Mac" ads are done.
No they're not. In fact, I am sure Apple's next one(s) will have at least a minor reference to Micro$oft's campaign (both of them, maybe)... I personally hope they do a full response to at least one of them, it would be really funny!
Hilarious. I wonder how long before Microsoft pulls the "I'm a PC" commercials and fires the ad agency.
...What? Did you reply to the wrong person or something? I don't think I said anything that necessitated that ramble.
Exactly,for anyone that hadn't seen the Apple ads and was thinking that they had been attacking the user,not the user experience,they'll see on the first Apple ad where Apple are coming from and wonder why MS even bothered to run an ad of all there customers saying in mass "I'm a PC" It just fundamentally re-inforces that there's something not quite right about Microsft,perfect territory for the humour of the Apple ads.
My wife finally saw this ad on TV the other day. After it was over, she said "Microsoft completely missed the point. The PC from the Apple ads is not a PC-user but a PC personified. Why are all these PC-users saying they are PCs?"
What's worrisome here is that that "PC Personified" is making Apple-fanboys go around thinking they are Macs personified, claiming that only idiots use PCs and that they themselves are oh, so creative, just by using a Mac.
I wonder how your wife explains that.
My wife,has just assured me,that that's the exception and not the rule,to take some deep breathes and carry on with my life.I love her!