Apple is attacking people who wear glasses and are a little overweight and/or nerdy/geeky by portraying them as uncool and dorky. Pretty arrogant by anyone's standards. MS is just helping bring that to light by embracing all people the same.
No they're not. Hodgeman represents a PC, not the people who use a PC.
Yes, on some level the MS ads do address the variety of people who do use a PC, but this is not the same thing.
That's exactly the point. Apple doesn't make computers where you can find millions of different applications and use for millions of different things. PCs are used for a hundred times wider variety of things (including designing and making Macs!), by a hundred times wider variety of people. Hence the ads.
my bold.
Yes, they do, unless you forgot that through bootcamp or virtualization an Apple computer can indeed run every major operating system. So, no you're completely wrong here, in fact Apple computers can run more software than than other manufacturers computers.
Like I said before, Apple is attacking people in general by making the argument that some people are worth more than others because of how they dress or act. That's why MS's ads are genious, they make Apple look arrogant and discriminative. MS looks encompassing and appealing to all people, not just hip wannabes who want to be associated with Justin Long.
my bold.
No, they're not, again Hodgeman represent a PC not a person, yes many people misinterpret this, which is unfortunate and I agree Apple should begin a different ad campaign stressing the positives of Apple products. But, the ads were effective and entertaining, some downright funny.
No, the MS ads are not genius, it was made 2 years ago by Apple. The concept is very good, the execution is poor, time for a new ad agency.
I've said it before and I'll say it again:
If Apple is specifically showcasing the product differences and not the people, why does the PC wear glasses and a tie and look like an older dork, while the Mac looks like a "hip" and "cool" dude? Those aren't features of the product.
my bold.
Yes, you're right, they are not features of a PC. They only represent features of a PC as most of the buying public sees them. Beige boxes, with malware problems, used in virtually all businesses. The public image of Microsoft and OEMs
before the Apple ads corresponded to this representation, Apple only capitalized on this perception.
Also, who told you that MS ads are not making a perfect analogy of how every PC is different and unique, just like the people portrayed? PCs are different from each other (unlike Macs). PCs are unique. PCs are used for many different things (thousands of times more than Macs).
Yes, this ad does address this issue, to bad they couldn't even come up with an original idea to get this done. I don't blame Microsoft for this, I blame the ad agency. With the spoof posted earlier, you know the one with Justin claiming "and I'm a PC too", I predict these ads to be pulled soon, if not Microsoft will have to endure even more criticism online for quite some time.
Just like John Hodgeman can figuratively be a PC in the ads, these people can be PCs in de ads. I can't believe people will use any excuse (including not using 1% of their brains to get the point) to try and push their zealotry.
They could have been been, but the ads were so poorly done as to not appear this is what the ads mean, hence the confusion.
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ad's.