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Microsoft's "I'm a PC" Ad Airs

mmm actually quite good.

come on, if the mac ones were like "i am a mac" over and over again, everyone here would be saying it's pure genius.
 
This is going to sting but its one big BIG slap on Apple's face!

The only saving grace is that all of these have been made on a Mac

<no sarcasm intended>
 
Good ad

I think it's a good ad. It's message is clear, but it doesn't beat you over the head. It changes the argument to "Lot of normal people have PCs; don't attack normal people!" instead of of "Apples work, and PC's don't." I expect that Apple will resharpen their commercials to refocus the argument.
 
I love the, "I'm a PC and I have 3 rings" .... are they alluding to the Microsoft XBox 3 red rings of death? LOL. Might have wanted to leave any mention of 'rings' out of the Microsoft Ads.
 
Much more mature than the Bill + Jerry ones but I think the Bill + Jerry ones were funner.
 
I liked the old advertisements better. They had more entertainment value. This kinda' drives a point home however, so that's good on Microsoft.
 
These ads are not even comparable to the getamac ads!!¥•€€>€~€~^<€#€<€~^}*€,£~€~€<##^
 
These definitely work better than the Seinfield ones.
Sure, no signs of the product are shown, but it does bring across the fact that windows works well enough for the majority.

While some of those scenes in the ad score, some I just don't get it:
African School: Score.
Fish: Miss.
 
easterncanuck said:
I love the, "I'm a PC and I have 3 rings" .... are they alluding to the Microsoft XBox 3 red rings of death? LOL. Might have wanted to leave any mention of 'rings' out of the Microsoft Ads.
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They've been poking fun a themselves a bit during these ads. I'm not sure if that was just a coincidence or not, but you can see Gates show his mugshot during one of the seinfeld ads.
 
stainlessliquid said:
No more Hodgman commercials. Apple just got their ass royally handed to them. They would have to be crazy to continue with those ads, they cant respond back without insulting people further.

Im just surprised it took this long to come out with a commercial that gives Apple the finger. Any PC manufacturer could have done the same thing.
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Whore you dropped on your head at birth? Because it proved nothing other that there are a lot of stupid and cheep people out there.. Oh where does it dismiss that Windows does not have the problems that Apple ads talk about.. I was a windows user for 8 years and had problems as the apple ads point out and that was one of the reason to switch over to a Mac.. MS wasting money on ads instant of make a better OS.. if that is not lame then I do not know what is..
 
Slim02 said:
Where you drop on your head at birth? Because it proved nothing other that there are a lot of stupid and cheep people out there.. Oh where does it dismiss that Windows does not have the problems that Apple ads talk about.. I was a windows user for 8 years and had problems as the apple ads point out and that was one of the reason to switch over to a Mac.. MS wasting money on ads instant of make a better OS.. if that is not lame then I do not know what is..
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I think you're missing his point.
 
just my thought

I just think that, if I had 300 million going into my companies marketing campaign, I would make sure it's something that will reach people. I think these ads are average. They need to step out of the box rather then attack Apple and their trend. This seems to be an "in-house" campaign as well. Just hire a good marketing firm, and listen to what they might have to say. Use some current music trends to talk to your audience too, get in tune with what's hot. Whether it's music or films. There is obviously an issue since Apple make's the hardware and the OS/software, where Microsoft concentrates more on making just the OS/software. So it leaves less of a chance to include Microsoft in other commercials and other cross marketing opportunities. But man, I just hate how companies waste their money on bad marketing. The Seinfeld ad's were ok, but they weren't awesome either. And I'm sure for those alone cost approximately 2-5 million... Microsoft, you can do better!

--
steve.b
 
It wasn't a bad ad from Microsoft however like all Microsoft products and marketing it really isn't original....
 
It's still a reactionary ad campaign!

What Microsoft still doesn't get is that they need to INNOVATE! And apparently in their advertising too! The Seinfeld ads were a great example of what happens when Microsoft tries to innovate.

Now their entire new ad campaign is in REACTION to Apple's ads! The whole theme of this new ad campaign is reactionary and defensive! They even used the Microsoft 'trademark' approach of copying Apple by ripping off one of Apple's ad campaign's characters!
 
Cave Man said:
I think you're missing his point.
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How when he says this "Im just surprised it took this long to come out with a commercial that gives Apple the finger. Any PC manufacturer could have done the same thing." When the ad did nothing...
 
I think these ads are much better than the pointless Seinfeld ads, however it definitely shows Windows' lack of originality when it comes to advertising. The imitation even goes as far as the end of the commercial when we hear a vaguely familiar outro song and see a single colored screen showing a small logo in the center. This isn't a ground-breaking ad campaign.

If anything, I think Apple should run with it - perhaps showing the "PC" character walking on screen dressed exactly like "Mac" and acting totally oblivious to the whole situation.
 
Carl Spackler said:
Terrible. This makes me long for the good old Seinfeld commercials. Which, while telling me nothing about Microsoft, did make me laugh. This just seems pathetic. All these people look like the sorts who show up at your party, but don't talk to anyone and when they do, you wish they'd never have opened their mouth. I'm a PC and I make you feel awkward.
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Well put. For those of you saying "this doesn't want me to buy anything MS at ALL"

This is a "Re-branding process" it is meant to enhance the company's image amongst the public, not sell the product itself.
 
OriginalMacRat said:
Wow, a Windows fan boy.

Please go to Dell.com and configure a desktop with ALL the features in a comparable Mac and you won't find it cheaper.
Click to expand...

How about upgrading your memory from the mac store without taking out a loan? Or how choosing your own parts to make a system specific to your needs? How about a mid-range mac that you can easily upgrade?

People seem to just spit out things about Windows being a broken OS, or Mac "just working," or all PCs having viruses. Makes me wonder how much experience these people actually have with Windows.

Windows may or may not be a flawed OS, but I've never had any problems with it personally. However, on the mac I use at work I have had issues with Final Cut Pro crashing frequently, software like Compressor giving up entirely and irreparably following system updates, and it's always easier to find software to perform random tasks for my Windows machine. I've never had to reformat and reinstall everything just to compress video on my PC.

Software issues aside, almost everything that you can do with one you can do with the other. I hate to jump in on Mac v. PC arguments, but I had to comment here because I'm glad that MS is commenting on those awful Mac commercials.

The Mac commercials are so snarky and annoying it makes me want to vomit. Mac portraying itself as that "hip"/young-demographic-casually-but-well-dressed guy is so smug it's disgusting and made me hate Apple as a company, and especially their marketing department. And I don't want to see one more commercial where I have to hear a quirky female singing over simple but catchy indie music. Whether it be a commercial for a Jetta or something Starbucks related. It makes me hate the demographic, which I'm supposed to be a part of, that it's supposed to appeal to.

Kudos to Microsoft for this commercial, although I will say the Seinfeld commercial was just strange, and the "blind-Vista-test" commercial was really annoying too.

Mac would redeem themselves a little bit in my mind if they would fill the huge gap in their product line, and make their lower-end products more expandable. I could build a PC with a Core2Quad, 4gigs of ram and all the other things that I want for a decent price... while I could never afford a Mac Pro on my wages, and I wouldn't want an iMac because I want to be able to add to and remove from my system.
 
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