Makes sense. Last year a lot of the tech was bleeding edge. Combine that with a new iPhone X Plus model and you'd end up with that model starting around $1199 which is a bit crazy. By introducing the iPhone X Plus model at $999 you can still help keep the average selling price high while pushing more volume at the low end. If that price turns out to be true then I'd expect the lineup to look like this:
- iPhone X Plus: $999
- iPhone X: $849
- iPhone (new edge-to-edge): $699
- iPhone SE (new edge-to-edge): $499
Additionally they could add a storage capacity option of 512GB on the two X models to bump ASP by a bit.