I could care less about that, but its the look and feel. Apple computers were always different from the PCs from the very start. While many computer makers have copied apple (I'm looking at you HP), they had not copied the glowing apple. Its not about showing off the laptop to the world but just enjoying something beautifully designed and iconic as Ulenspiegel posted. There's less and less difference between an apple computer and other PCs (external wise).
Will that stop me from buying another Mac, no, but its just another move by apple that disappoints me.
Most probably yes. In my personal opinion it is not a good direction to leave behind iconic traits, like the glowing apple logo or for that matter MagSafe. But that is only me.
newellj, I meant the computer, i.e. the rMB itself is the "value" of advertising ones hardware choice.
Yes, I guess it is WLED taking into account its thickness and low power consumption requirement.
Like the quasi value of rMB advertising your hardware choice to others.
Agree. The only "value" would be advertising your hardware choice to others...yawn.
I fully agree with you. It is/was iconic, would be pitty to lose it in all MacBooks.
I like the glowing apple and its part of what makes visually special. It was the little things that I always like about the Macs that helped draw me in. Like the happy mac when booting (now long gone), the glowing apple.
I'm sure I'll get used to it, if apple adopts this across the product line, but that doesn't mean I like the move.
I'm not going to buy it, just because of the missing glowing Apple.
I really love the glowing Apple...
Agreed!!
All other opinions are trolling.
Hey, I get it.
The glowing Apple logo had a good 9 year run, and for those that have been in the Apple "club" only from Intel processors forward, it probably is a defining piece of what a Macbook is, much like MagSafe. It has been a consistent element of every Intel Macbook ever made until this new 2015 Macbook with Retina display.
It has always been fun to see all the glowing Apple logos dominate the audience of journalists at every single major tech conference or tech company keynote speech, including Google's and Microsoft's events. It was particularly amusing at the latest Microsoft launch events for the last couple of Surface Pro's

There was definitely the element of value added mindshare marketing, that while you were watching a Microsoft keynote, you were being fed subtle Apple marketing every time the cameras cut to a shot of the audience.
But really, it has only been 9 years. With Apple celebrating 40 years next April, that's only ¼ of the company's history, although without a doubt by far and away its most expansive and successful period.
However, I feel that Apple has established an iconic design language across there entire product line well enough that whether you have a phone, tablet, laptop, desktop, or all-in-one made by Apple, it is almost instantly recognisable as such.
All things evolve and change over time. I think it is a given that the display technologies adopted by the new MB will be carried over to the pro line in order to enable a thinner lighter chassis without having to make too many great compromises elsewhere, like on the bottom part of the chassis where the ports are.
This probably means the beginning of the end of the glowing logo, but probably also means the introduction of better, more efficient display technology; new, better, faster, and more flexible connectivity standards like USB-C and Thunderbolt 3; advances in battery packaging and longevity technologies; advances in input interface technologies like the force touch trackpad and keyboard butterfly switches, and quieter; cooler running machines with better passive thermal dissipation properties; etc etc.
I'll definitely take all of that over keeping the glowing logo.
I made the admittedly nonchalant remark earlier in the thread that how could I miss something I never actually saw, but as a user that holds true for the most part.
The Apple logo is dead, long live the Apple logo
