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In my opinion the new logo looks MUCH better than the old one when it isn't lit. When it is lit though I love the old one. Im torn over which I prefer. The new one looks more modern though.
 
You have no idea how an lcd screen works, do you?

Except, letting light leak out the back is wasteful when you are otherwise trying to reflect that light back towards the front of the display. Either you don't have a reflector in the back which is key to saving power, or you basically allow the light in the middle to be uneven to let it illuminate the apple logo where there is no reflector.

LCD displays don't just throw light backwards with the assumption that it is waste. Not when that light can be sent forward again. So lighting the logo is taking away something from somewhere.
 
Is anyone missing the Apple from their mac?

Not at all! One of the best features with the new MacBook is the elimination of the cheesy plastic light-up logo. Best decision Apple could have made, that and the keyboard!
 
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I could care less about that, but its the look and feel. Apple computers were always different from the PCs from the very start. While many computer makers have copied apple (I'm looking at you HP), they had not copied the glowing apple. Its not about showing off the laptop to the world but just enjoying something beautifully designed and iconic as Ulenspiegel posted. There's less and less difference between an apple computer and other PCs (external wise).

Will that stop me from buying another Mac, no, but its just another move by apple that disappoints me.

Most probably yes. In my personal opinion it is not a good direction to leave behind iconic traits, like the glowing apple logo or for that matter MagSafe. But that is only me.

newellj, I meant the computer, i.e. the rMB itself is the "value" of advertising ones hardware choice.

Yes, I guess it is WLED taking into account its thickness and low power consumption requirement.

Like the quasi value of rMB advertising your hardware choice to others. ;)

Agree. The only "value" would be advertising your hardware choice to others...yawn.

I fully agree with you. It is/was iconic, would be pitty to lose it in all MacBooks.

I like the glowing apple and its part of what makes visually special. It was the little things that I always like about the Macs that helped draw me in. Like the happy mac when booting (now long gone), the glowing apple.

I'm sure I'll get used to it, if apple adopts this across the product line, but that doesn't mean I like the move.

I'm not going to buy it, just because of the missing glowing Apple.
I really love the glowing Apple...

Agreed!!

All other opinions are trolling. :)

Hey, I get it.

The glowing Apple logo had a good 9 year run, and for those that have been in the Apple "club" only from Intel processors forward, it probably is a defining piece of what a Macbook is, much like MagSafe. It has been a consistent element of every Intel Macbook ever made until this new 2015 Macbook with Retina display.

It has always been fun to see all the glowing Apple logos dominate the audience of journalists at every single major tech conference or tech company keynote speech, including Google's and Microsoft's events. It was particularly amusing at the latest Microsoft launch events for the last couple of Surface Pro's :D There was definitely the element of value added mindshare marketing, that while you were watching a Microsoft keynote, you were being fed subtle Apple marketing every time the cameras cut to a shot of the audience.

But really, it has only been 9 years. With Apple celebrating 40 years next April, that's only ¼ of the company's history, although without a doubt by far and away its most expansive and successful period.

However, I feel that Apple has established an iconic design language across there entire product line well enough that whether you have a phone, tablet, laptop, desktop, or all-in-one made by Apple, it is almost instantly recognisable as such.

All things evolve and change over time. I think it is a given that the display technologies adopted by the new MB will be carried over to the pro line in order to enable a thinner lighter chassis without having to make too many great compromises elsewhere, like on the bottom part of the chassis where the ports are. ;)

This probably means the beginning of the end of the glowing logo, but probably also means the introduction of better, more efficient display technology; new, better, faster, and more flexible connectivity standards like USB-C and Thunderbolt 3; advances in battery packaging and longevity technologies; advances in input interface technologies like the force touch trackpad and keyboard butterfly switches, and quieter; cooler running machines with better passive thermal dissipation properties; etc etc.

I'll definitely take all of that over keeping the glowing logo.

I made the admittedly nonchalant remark earlier in the thread that how could I miss something I never actually saw, but as a user that holds true for the most part.

The Apple logo is dead, long live the Apple logo :eek: :apple:
 
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No.

However... I'm glad the letters ("MacBook") below the display have returned. They got removed for the rMBP 13"/15".

That I miss! I must say it actually looks better in the new Macbook, with the new metal hinge.
 
The lightning logo is useful to check that the screen has actually switched off when closing the lid.
 
The lightning logo is useful to check that the screen has actually switched off when closing the lid.

Yep, which leads me to wonder why they dropped the glowing indicator light a few years ago. I've had laptops whose lid was shut but never shut down or go into sleep mode (both Macs and PCs). Any visual que to help ensure the computer is indeed shutdown is a plus
 
If it had been an actual functional indicator light like that on the 2015 Google Pixel light bar that would have been a different story.

For those who aren't familiar with the 2015 Google Pixel light bar, when the unit is closed you tap on it to see how much battery charge is left.

Thanks Apple for doing away with the non-functional cheesy plastic light-up Apple logo. Good Bye glowing light-up Apple logo, RIP.
 
At first I thought it was a shame Apple had done away with the iconic glowing logo and that I would miss it. However, after owning the new rMB for a while now I think the new logo looks more modern and is in keeping with the quality of the material used in the casing.

Jack
 
IIRC, the logo stayed on if you used a 3rd party app to not sleep the Mac with the lid closed (been awhile i needed to do that). The light was kind of useful for that, just so you know it's not sleeping, and dont accidentally put it in your mac sleeve and start a fire or something. I dont miss it on the new MacBook, but the apple logo does get smugged quickly; always cleaning.
 
I don't miss it at all because the glowing Apple logo is not facing me. Plus, if it's that versus just a tad more battery life...I'll take battery life!
 
I feel like this conversation is basically different people saying the same thing over and over again. As to the battery life issue, I think what some people are saying is that any light lost through the back COULD have been recouped through a reflective back panel, thus making the actual screen brighter. I think this would have only a marginal effect on screen brightness, but theoretically it is correct. Therefore, AT THE EXACT SAME BRIGHTNESS LEVEL, a mac without light being released through the back panel compared to a mac that reflected this lost light back through the screen, the latter is technically more energy efficient.

That said, I think few people are actually saying that the glowing apple logo is powered by some other light, and that to get rid of it, would have significant energy savings. Those saying that would, of course, be wrong.

In any case, if we want to go back in time, there was a time when the apple logo was upside down compared to how it is oriented now so that people looking at their closed mac powerbook would have the Apple logo right-side up but then it would turn upside-down to others looking at the back of your powerbook when it was opened. I believe I read somewhere that Steve Jobs liked this configuration because it was oriented towards the USER and not the OBSERVER, but eventually relented and they turned the apple logo the way it is now.

Here's an article about it: http://www.cultofmac.com/168377/the-upside-down-apple-logo-a-steve-jobs-mistake/

I guess if I wanted to be retro, I'd take the SG stickers that came with my SG rMB and put it "the right way" on top of the current logo. :p
 
It has zero effect on battery life.

Yes, you're right. The light is just what's coming from the screen. However, who cares. The only people who care about the Apple logo "lighting" up are the seemingly materialistic people. What difference does it make if the logo lights up? I have used over six MacBooks since 2007 and I rarely noticed on my previous models the glow.

Why? Because it does not serve a real purpose besides to "glow" at night. I'm very happy Apple removed it from the rMB. I'm sure it was required for the design of the casing, etc. So, for me this is a very silly debate. If the glowing logo is that important to a user then they should buy one of the MacBooks that have that feature.
 
I don't miss it at all because the glowing Apple logo is not facing me. Plus, if it's that versus just a tad more battery life...I'll take battery life!

This is my view exactly. Can't see it so don't care.

I think it looks much classier without the glowing apple.
 
I could care less about that, but its the look and feel. Apple computers were always different from the PCs from the very start. While many computer makers have copied apple (I'm looking at you HP), they had not copied the glowing apple. Its not about showing off the laptop to the world but just enjoying something beautifully designed and iconic as Ulenspiegel posted. There's less and less difference between an apple computer and other PCs (external wise).

Will that stop me from buying another Mac, no, but its just another move by apple that disappoints me.


I respect your viewpoint i'm just sharing my take on it. I LOVE the design without the glowing apple. I think it makes the macbook look more premium and classy. Letting the design do the talking so people turn their heads...not a glowing logo to turn heads. I like the glowing Apple and really don't care either way but I think that since the iPhone and iPad don't have a glowing apple logo i'd like the Mac to be consistent with that. I'd love to see uniformity across all product lines.
 
That would be the absolute least of my concerns with this machine...in fact it's not even a concern.
 
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