If Microsoft cared about choice, wouldn't they be adding support for competing DRM into their Media Player? Apple is saying there is a choice, and the best choice is Apple. At least they are being honest with their customers.
Microsoft: "You can choose to use any music player or download service that you like, as long as it uses the format we created and promote, because Bill will be pissed if there's a computer-related market we can't control."
Luckily, the only people who hear or read the words of Microsoft management see through the BS, because Microsoft only talks to consumers through butterflies and pop-ups. Industry people know better.
Microsoft: "You can choose to use any music player or download service that you like, as long as it uses the format we created and promote, because Bill will be pissed if there's a computer-related market we can't control."
Luckily, the only people who hear or read the words of Microsoft management see through the BS, because Microsoft only talks to consumers through butterflies and pop-ups. Industry people know better.