Apple is too secretive.
I am beginning to think that Apple is taking their secrecy too far.
I think it's to their detriment, but there are counter-arguments. On the one hand secrecy lends itself to sites like this, and probably enhances the excitement people feel about Apple products. No other companies have "fanboys" quite like Apple does.
Like an SAT question, I'd equate: Rumors are to Apple as Piracy is to Adobe. Both companies publicly decry it, but actually they both benefit from it, at least to some degree. (I'm convinced that Adobe doesn't try too hard to stop piracy because all the kiddies who steal it, like myself back in the day, learned how to use it instead of, say, Corel or GIMP, and now those kids are professionals and will only buy Adobe because it's the best and it's what they know. In fact, sounds a little like Apple's heyday in the education market.)
However, while secrecy may be good for something like iTV or some speaker system, I don't think it's good for their iPhone product. Especially not now that everyone is talking about. Some people like myself are in the market now for a new phone. I'm waiting for the iPhone. If it's not at least announced at MacWorld I will actually be upset.
Some will say I shouldn't be so invested in a silly device, but there'd be no problem if Apple were just a little more transparent. Apple will neither confirm nor deny this product. I love my MBP (I'm a switcher) and I badly want a good phone that syncs well with my Apple applications. That's why I'm willing to wait. However right now I'm on edge because maybe Apple's developing a phone, maybe they're not, maybe they were but aren't going to release it, maybe I should go ahead and buy another phone because mine is falling apart, maybe they are going to release a phone tomorrow, maybe in a month, maybe in six months, maybe it's going to be the perfect phone that meets my every expectation, maybe they'll release one and it won't be so great and I'll end up buying another phone anyway: point is, Apple's secrecy makes it difficult for myself and other consumers to plan expensive purchases. I'll happily and patiently wait if Apple confirms the phone. I'll peacefully go buy a different phone if Apple states they're not going to release this thing. But they won't say either way, so I'm frustrated.
Fundamentally my point is that Apple can be too secretive. Most of the time they're secrecy is harmless (though financial analysts may beg to differ), at times it's even beneficial, but for the iPhone their secrecy is becoming an albatross. It's in everyone's best interest for Apple to give some indication about the project. I hope they do so at MacWorld. If they don't I guess the thing to do is move on and forget about Apple.
On an aside, this gives me some idea why IT managers seem to dislike working with Apple--they can't plan product purchases and deployments efficiently because Apple is so damn secretive. As Apple's market share grows, this will become a larger and greater problem.
G