More Signs of Low iPhone 14 Demand Emerge Across Resale Market and Supply Chain

[The-Real-Deal82]

To me there is no reason to buy the older models. Which is why I bought the iPhone 14 pro max. Ymmv of course.

If we apply your own point of view in this case I’d say if you are buying a 14 Pro Max, you’re not really going to understand why others will buy older models and those that don’t want to spend as much on a phone as you do then. I don’t want to spend £1200 on a phone and then a further £250 on a tariff when I can get last years Pro Max significantly cheaper. Maybe if the phones were drastically different then I might get it but if there are deals out there, people like myself will find them more attractive. I think this years iPhones have gone beyond a lot of people ls affordability preferences and that’s a good thing as we’ll continue to see demand dropping off over the next couple of years. It might make Apple react which is positive for everybody.

 

[macfacts]

Let the ‘old chip in the same phone a year later’ posts begin. Apple is fine. This isn’t hurting them one bit and their shareholders will get over it.

I saw an Instagram post describe this

 

[ericwn]

Willing to bet those who buy the less expensive iPhone models don't go out and upgrade their phones every year like those of us who buy the Pro models. If they upgraded to the 13 last year, they probably won't be buying the 14 this year.

I’m not sure those who spend more so so more often as well. Most folks I know don’t upgrade yearly or every other year anymore.

 

[The-Real-Deal82]

I’m not sure those who spend more so so more often as well. Most folks I know don’t upgrade yearly or every other year anymore.

I don’t know a single person on a yearly upgrade cycle either. It’s too expensive doing that on an annual basis and I’ve only encountered this sort of thing on forums like this. I upgrade every 2 years and some of my friends and family take the mick out of me for even doing that. ‘Another new phone?’ I hear a lot. Times have changed I think.

 

[turbineseaplane]

I’ve actually had some inquisitive eyes ask about my SE1 and curiously mistake it for some all new Mini phone from Apple.

It’s funny. Sometimes folks just want something different all the time

 

[I7guy]

If we apply your own point of view in this case I’d say if you are buying a 14 Pro Max, you’re not really going to understand why others will buy older models and those that don’t want to spend as much on a phone as you do then. I don’t want to spend £1200 on a phone and then a further £250 on a tariff when I can get last years Pro Max significantly cheaper. Maybe if the phones were drastically different then I might get it but if there are deals out there, people like myself will find them more attractive.

I understand oversees prices are not in line with US prices. The premise that one *has* to buy a pro max is silly. I understand one needs a cell phone. Apple has discontinued the iphone 13 pro max even though it may be available for sale at carriers and other retailers. In the US the iphone 13 pro max is $100 less than the iphone 14 pro max.

I think this years iPhones have gone beyond a lot of people ls affordability preferences and that’s a good thing as we’ll continue to see demand dropping off over the next couple of years. It might make Apple react which is positive for everybody.

Cell phone prices really haven't risen in a while. Of course when the economy changes things around you a price that last year one wouldn't have batted an eye, today might be scrutinized more closely.

 

[I7guy]

That’s America. In the UK the iPhone 13 is £749 and the iPhone 14 is £849. The iPhone 14 Plus starts at £949, so the prices are already against the newer models this year. On mainland Europe the costs are also as high as the UK. I bought an iPhone 13 Pro Max for the same cost if a little cheaper than the 14 Plus, so what is going to tempt people towards this years devices when 13’s are still available and offer better value for money?

My point is the cost for new devices is already close to the £1k mark and exceeds it across the range, hence why reports are suggesting demand for the standard 14 models is under expectation.

The price at launch in the US of the iphone 13 and iphone 14 are $799. If the economy and currency rates have wreaked havoc with the pricing overseas, that is not anything a company could predict.

 

[Sf844]

Geek phone vs average joe phone

Average joe thinks about groceries and heat

 

[1557750]

I saw an Instagram post describe thisView attachment 2086107

Ahhh, although it looks the same, the one he’s holding is now in a larger size they didn’t offer before. Did that help describe the picture more?

👊😎👍

 

[The-Real-Deal82]

I understand oversees prices are not in line with US prices. The premise that one *has* to buy a pro max is silly. I understand one needs a cell phone. Apple has discontinued the iphone 13 pro max even though it may be available for sale at carriers and other retailers. In the US the iphone 13 pro max is $100 less than the iphone 14 pro max.

Cell phone prices really haven't risen in a while. Of course when the economy changes things around you a price that last year one wouldn't have batted an eye, today might be scrutinized more closely.

Phones have gone up in price a hell of a lot in recent years, especially after 2017. Whether or not the economy/inflation has fluctuated prices will mean very little to the general population who’s wages have remained stagnant during this time or incrementally have not followed the same curve. When a standard iPhone goes up £100 in a year and a Pro iPhone £160, that’s a significant price increase.

The price at launch in the US of the iphone 13 and iphone 14 are $799. If the economy and currency rates have wreaked havoc with the pricing overseas, that is not anything a company could predict.

Apple are well aware of currency rates the world over as they are a global company. Their supply chain is predominantly Asian too so they will be as clued up as any other company trading within the global market.

 

[I7guy]

Phones have gone up in price a hell of a lot in recent years, especially after 2017. Whether or not the economy/inflation has fluctuated prices will mean very little to the general population who’s wages have remained stagnant during this time or incrementally have not followed the same curve. When a standard iPhone goes up £100 in a year and a Pro iPhone £160, that’s a significant price increase.


Apple are well aware of currency rates the world over as they are a global company. Their supply chain is predominantly Asian too so they will be as clued up as any other company trading within the global market.

In the US the iPhone 11 was introduced at $699, the iPhones 12/13/14 were introduced at $799. But I understand that overseas if there is a price increase every year due to additional factors it makes the iPhone less affordable.

 

[The-Real-Deal82]

In the US the iPhone 11 was introduced at $699, the iPhones 12/13/14 were introduced at $799. But I understand that overseas if there is a price increase every year due to additional factors it makes the iPhone less affordable.

Indeed, which is why there is perhaps less demand for the 14 this year and this is a trend that will be with us for some time. Europe is Apple’s second biggest market so they will watching this closely as it’s not the consumer that is losing out by adjusting spending habit but the companies that seek higher profits. It doesn’t help that phones in general aren’t significantly different, but that’s been the case for the best part of 7 years now. It’s now less of a necessity to upgrade every couple of years let alone annually.

 

[I7guy]

Indeed, which is why there is perhaps less demand for the 14 this year and this is a trend that will be with us for some time. Europe is Apple’s second biggest market so they will watching this closely as it’s not the consumer that is losing out by adjusting spending habit but the companies that seek higher profits. It doesn’t help that phones in general aren’t significantly different, but that’s been the case for the best part of 7 years now. It’s now less of a necessity to upgrade every couple of years let alone annually.

Apple (or any company) is entitled to make whatever profit they need and the consumer has to decide if the price to value ratio is adequate.

To me the iPhone 14 max pro is far enough away from phones 4 years ago that the upgrade was worth it.

 

[seek3r]

I value the iPhone 13 more than the 14 as well because the 13 has the still very useful and handy SIM card slot while the 14 does not.

Also it has the mini. I’m going to have a tough choice next year, I want USBC but I want to keep the mini form factor, the latter’s probably going to win until I at least see where the SE goes (crossing my fingers the next SE will use the mini chassis)

 

[jlc1978]

Phones have gone up in price a hell of a lot in recent years, especially after 2017. Whether or not the economy/inflation has fluctuated prices will mean very little to the general population who’s wages have remained stagnant during this time or incrementally have not followed the same curve. When a standard iPhone goes up £100 in a year and a Pro iPhone £160, that’s a significant price increase.

It sure is.

Apple are well aware of currency rates the world over as they are a global company. Their supply chain is predominantly Asian too so they will be as clued up as any other company trading within the global market.

I doubt anyone expected dollar parity with the Euro or Pound.

 

[Blue Hawk]

I’m not very surprised. It’s the most boring upgrade of an iPhone ever. There is nothing new between 13 and 14 and even the Pro models are very boring. If I wouldn’t have the 13 Pro Max, I would switch to it this year. Anything else is waste of money. And the new prices are sick

 

[Premium1]

Imagine that.... People don't want the 13s (and I know this was probably apples intentions to push more users to the pro models since they nerfed the 14).

 

[I7guy]

I’m not very surprised. It’s the most boring upgrade of an iPhone ever. There is nothing new between 13 and 14 and even the Pro models are very boring. If I wouldn’t have the 13 Pro Max, I would switch to it this year. Anything else is waste of money. And the new prices are sick

What was new between the 11 and 12? 12 and 13? 13 and 14? To me there is a huge difference between a phone circa 2018 and a phone circa 2022. This upgrade was meant for people like me, not people with the 13 pro max. I don't consider this years phones to be boring, in fact, I'm quite excited to use a new piece of tech.

 

[The-Real-Deal82]

Apple (or any company) is entitled to make whatever profit they need and the consumer has to decide if the price to value ratio is adequate.

To me the iPhone 14 max pro is far enough away from phones 4 years ago that the upgrade was worth it.

It certainly looks like the consumer is deciding whether it’s worth it and of course Apple are entitled to try and make whatever profit they want. If people are upgrading every 4 year like yourself, then they are going to see a bigger jump in experience. For anybody who had last years iPhone or like me the year before, this years models are not a exciting and of course significantly more expensive. I think I made the right choice with the 13 Pro Max.

 

[I7guy]

It certainly looks like the consumer is deciding whether it’s worth it and of course Apple are entitled to try and make whatever profit they want. If people are upgrading every 4 year like yourself, then they are going to see a bigger jump in experience. For anybody who had last years iPhone or like me the year before, this years models are not an exciting and of course significantly more expensive. I think I made the right choice with the 13 Pro Max.

Apple somewhere at some point said that they don’t expect consumers to update every year. But apple does has have choices along various price points for iPhones new and old.

So if one wants an iPhone there should be a model for them.

 

[The-Real-Deal82]

Apple somewhere at some point said that they don’t expect consumers to update every year. But apple does has have choices along various price points for iPhones new and old.

So if one wants an iPhone there should be a model for them.

I would hope if we are this far and discussing in a forum like this, we should be aware of what Apple offers and the various price points. Apple did say a few years ago they don’t expect people to upgrade every year, but they also like to share news of record demands and quarterly earnings, so I’m sure they hope more people than not will adopt that sort of strategy. Hopefully this year is the start of a big shift that forces Apple to be more competitive with its newer devices.

 

[docbop]

The iPhone 14 models have depreciated in value more than twice as much as the iPhone 13 in the same time frame last year, according to data gathered by SellCell.

SellCell's analysis is based on averaged trade-in values from over 40 buyback vendors. The data shows that the iPhone 14 and iPhone 14 Plus are performing poorly in terms of value retention, depreciating twice as much as the iPhone 13 and iPhone 13 mini in the same 10-day period after launch. In the 10 days after launch, the standard iPhone 14 models lost 38.4 percent of their value on average, over double the 18.2 percent depreciation of the iPhone 13 models in the same timeframe last year.

The 512GB iPhone 14 is the worst-performing model, depreciating 40.3 percent during the 10 days after launch. Last year, the 512GB iPhone 13 mini was Apple's fastest depreciating model, losing 29.8 percent of its value 10 days after launch, followed by the 512GB iPhone 13, which lost 27.2 percent of its value.

While the iPhone 14 Plus is not yet available, aftermarket prices for the device are already in place, showing an expected average depreciation of 38.6 percent for the device. Naturally, this is subject to change once the device is available and the market can better evaluate demand.

The situation is markedly better for the iPhone 14 Pro Max, which has depreciated by just 19.6 percent. This is 1.8 percent better than last year's iPhone 13 Pro Max in the 10 days after launch. With deprecation of 18.2 percent, the 512GB iPhone 14 Pro Max is the best-performing model overall, compared to the 256GB iPhone 13 from last year, which lost just 9.9 percent of its value. As a whole, the iPhone 14 Pro and iPhone 14 Pro Max are depreciating at a similar rate to the iPhone 13 Pro and iPhone 13 Pro Max, indicating similar strong demand.

The information is in line with multiple other reports claiming that there is low demand for the iPhone 14 and iPhone 14 Plus. Earlier today, display analyst Ross Young tweeted that panel orders for the iPhone 14 are down 38 percent versus the iPhone 13 at the same time last year. He added that iPhone 14 Pro Max panel orders are up 18 percent compared to the iPhone 13 Pro Max.

Shortly after launch, Apple analyst Ming-Chi Kuo said that demand for the two devices is "lackluster," with worse pre-order results than the third-generation iPhone SE and the iPhone 13 mini. He went as far as to claim that "Apple's product segmentation strategy for standard models fails this year" and Apple is believed to have shelved plans to increase production of the two devices. On the other hand, the iPhone 14 Pro and iPhone 14 Pro Max continue to see high demand.

Article Link: More Signs of Low iPhone 14 Demand Emerge Across Resale Market and Supply Chain

So that explains why Apple has all it's hardcore fanboy creators talking about the top model iPhone Pro Max and Watch Ultra so much. Sales to average Apple buyer are down so go for the hardcore Apple fanboys who buy the top model of everything Apple no matter what the price or if they even need it. To them it's a them status symbol, sadly only another hardcore fanboy admires.

 

[The-Real-Deal82]

So that explains why Apple has all it's hardcore fanboy creators talking about the top model iPhone Pro Max and Watch Ultra so much. Sales to average Apple buyer are down so go for the hardcore Apple fanboys who buy the top model of everything Apple no matter what the price or if they even need it. To them it's a them status symbol, sadly only another hardcore fanboy admires.

I do wonder if Apples focus on the Pro iPhones and other high end devices like the AW Ultra are turning its core consumers off a bit. There does seem to be a lack of marketing and general excitement for the standard iPhones of late and this is the product that sells the most due to its lower price point. I haven’t seen a single tv advert for the iPhone 14 yet but I’ve seen adverts for the iPhone 14 Pro’s with EE and Vodafone quite a few times in the last couple of weeks. Is it any wonder the demand is lacklustre this year when there seems to be no focus on it in terms of market outreach?? Cost isn’t doing it any favours but neither is the lack of marketing.

 

[I7guy]

I would hope if we are this far and discussing in a forum like this, we should be aware of what Apple offers and the various price points. Apple did say a few years ago they don’t expect people to upgrade every year, but they also like to share news of record demands and quarterly earnings, so I’m sure they hope more people than not will adopt that sort of strategy. Hopefully this year is the start of a big shift that forces Apple to be more competitive with its newer devices.

The iPhone 15 is mostly baked. If apple were to update their strategy and that’s an if, it would be the iPhone 16.

 

[The-Real-Deal82]

The iPhone 15 is mostly baked. If apple were to update their strategy and that’s an if, it would be the iPhone 16.

I don’t think a lot of the Wests economy is going to have recovered by 2024 anyway so I doubt it really matters at a consumer level. There’s options as we know for older devices should next years remain highly priced. Apple could afford a few rocky years if it came to that before they lose out too much.