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Beatles is HUGH for Apple.

It's the Rosetta Stone for iTunes. It's the New York Museum of Modern Art getting its first Picasso. Its Ferrari winning its first F1 Constructors Championship. It's 2001 getting its first Black Monolith.

It's Year Zero for post-war music (Elvis and Frank never wrote their own stuff and Bob was a year or so later).
 
I think there will be other announcements today. Beatles will be their usual "Oh, just one more thing..."
 
A new Michael Jackson album is right around the corner, and Apple is going on about Beatles NOW?

I think the majority will not care at all.
 
Beatles is HUGH for Apple.

It's the Rosetta Stone for iTunes. It's the New York Museum of Modern Art getting its first Picasso. Its Ferrari winning its first F1 Constructors Championship. It's 2001 getting its first Black Monolith.

It's Year Zero for post-war music (Elvis and Frank never wrote their own stuff and Bob was a year or so later).

Hefner or Laurie..? ;)
 
I proposed that theory and I'm sticking with it. Unreleased Beatles music coming exclusively to iTunes today.

I understand the whole lure of fans wanting "unreleased" tracks, but looking at all previous industry precedents in that realm, there's a friggin good reason those tracks were unreleased.
 
What if another poster is right? What "IF" apple has gained rights to sell Beatles stuff, with one big thing attached? There will be "never before released Beatles material."

This would surely be a day most of us never forgot.

If Apple managed to scrounge together enough unreleased material to release a "new" Beatles album (such as Springsteen's "new" release on iTunes today) it would certainly be a day to remember for this Beatles fan. Would definitely be a great way for the Beatles to burst into iTunes and make up for loitering around outside for so long.

But not likely to happen.
 
I understand the whole lure of fans wanting "unreleased" tracks, but looking at all previous industry precedents in that realm, there's a friggin good reason those tracks were unreleased.

Correct. But this is The Beatles, if they release a track with Harrison playing guitar and Lennon saying monkey three times every minute I'll buy it.
 
I believe its 'negative' because people were expecting something exciting to be announced. Not that iTunes signed on another artist/band.

This will not be a day I remember. And in ten years I'm sure you won't either. I thought the announcement would be some sort of feature that would affect everyone using iTunes, hence the excitement.

Instead it affects people who want to buy the Beatles...

Picture the scene. I'm an average iTunes user. I don't care a jot about iOS 4.2. I don't even know what it is. I don't have a Mac, I don't even have an iPhone. I have never even heard of 'The Cloud' and, if I did hear about it, I would assume it's the latest Stephen King novel. However, I'm quite interested in getting some of the Beatles' records in my iTunes collection, and, come to think of it, I was just compiling a playlist for my Sister's birthday and hey, Helter Skelter would sound great on there... buy, buy, buy . Get the picture?

As for a day to remember? You know 'hype', the marketing machine, the big corporate magic trick which gets you to buy things you don't really need? Yeah, this is it.

Also, are you saying that announcement of a Cloud based iTunes would have been a day you remembered for the rest of your life....?
 
Cinnibar,

I voted this negative because it doesn't deserve the hype it's getting. If it were an iTunes exclusive possibly, but it's not. You have been able to download the re-mastered Beatles catalogue from various sites for a few months.

When it was a staggering new product this sort of 'hype' was almost understandable. With the likely outcome of todays announcement it's nothing more than a sad reality check on how arrogant Apple iINC. has become.
 
I hope it's not an announcement about Beatles music. I already have the remastered lossless versions in my iTunes library, so compressed versions of those are not something "I would never forget".
 
For I'd say over 50% of macrumors members the Beatles are old enough to be their grandparents and they could care less. I'm 57 and I could care less. I have my beatles music. They were great in the day. When Sgt. Pepper came out we just marveled at how cool it sounded ( I was 14 then).

What would be a bigger iTunes deal IMHO would be if the iTunes Store begins to sell music in apple lossless format.
 
Apple must be loving reading these forums. Even the guys that are slating the Beatles (somehow thinking that they might change a few perspectives) are adding to the hype.

As for the announcement, the Beatles on iTunes would be pretty cool, but I'm not that fussed. But then again, I won't lose sleep like half the people on here if it turns out to be the only announcement.
 
I understand the whole lure of fans wanting "unreleased" tracks, but looking at all previous industry precedents in that realm, there's a friggin good reason those tracks were unreleased.

Tru dat. But just today that precedent has been overturned with Springsteen's release of "The Promise," an honest-to-goodness fresh album of >30 year old top-drawer material.

Admittedly it's unlikely that the Beatles still have that much quality stuff lying around the studio that has never been picked through and released by now, particularly with the Anthology series released in the mid-90s.
 
Also, are you saying that announcement of a Cloud based iTunes would have been a day you remembered for the rest of your life....?

tbh I think it was a complete misuse of hyperbole by Apple which is clearly going to have an anti-climactic outcome..

still, no such thing as bad press eh? unless you're a shareholder of course..
 
Who Cares

YAWN. Every (Apple using) Beatles Fan already has their Beatles library ripped to iTunes (I do). This is symbolic more than anything...people are not going to repurchase their Beatles library for heavens sake. Can we have some real news? i.e., SandyBridge Architecture/USB 3.0 + Apple...
 
I understand the whole lure of fans wanting "unreleased" tracks, but looking at all previous industry precedents in that realm, there's a friggin good reason those tracks were unreleased.

I've got an 8CD bootleg of the Get Back sessions which is pretty poor. No wonder it took a couple of attempts to make Let It Be into a half decent album.

There can't be much left in the archives that is worth releasing which didn't make it onto the Anthology set.
 
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