I'm torn on design myself. The moto 360 looks beautiful, primarily IMO with the official metal band and silver color. While the apple watch looks hideous, it's got the lines of an 80's casio calculator watch. Now with that said I think Apple has a couple of things going for it. 1) The moto 360 "feels" very cheap IMO, it's too light and feels thin, although I haven't had a chance to feel it with the official metal band, and that's not a statement on it's quality or longevity, just it's "feel". The Apple watch, I'm assuming from reviews, will have the heft and quality "feel" of a high end watch. 2) Apple is pushing this hard as a fashion choice, putting it on magazine covers and other media. If they succeed then it doesn't matter how stupid it looks, look at your average teenager's fashion to understand this. 3) Hey the 80s have come back, this is VERY scary for me having grown up in this time period. So if we can wear chuck taylors, have super slim jeans, roll up the bottoms of our jeans, etc then why not have a fashionable casio calculator watch like phone?
I'm more of a classic guy, I like a watch looking watch, with heft and weight. neither the 360 or the apple watch really float my boat in the end though and I decided I'd rather just stick with my 15 year old watch.