Picked up the One on Verizon on Thursday but recently took it back for the Droid Maxx instead. Since the Maxx is just an X in a bigger frame / bigger battery, I figured I'd post here. I LOVE the battery life (3500mAh), will easily get me through a day of even the heaviest use.
The touchless controls are great in the car and when I'm in bed and I want to set an alarm, will probably find more uses for it as I get used to using them and finding out what all I can do with them.
The active notifications are awesome. Way better than the standard blinking LED, you just have to try them to see how useful they are.
Performance is very, very smooth. I love that it's as close to stock android as you can get other than a real nexus / GPE device. This thing performs just as smooth as the One, and even better than the laggy S4 (which I also owned for a couple of months). Don't judge everything by what's on paper, and I think that anyone who actually does their own research will find that even on paper, this phone isn't a slouch just because it doesn't use a traditional quad-core to process EVERYTHING.
The camera, for my uses, it will do just fine. It's not "OMG horrible!" like people might think. Sure, the colors are a little dull compared to others, but if you aren't looking at the two photos side by side, you aren't gonna think these photos look like crap, plus the built in filter/saturation/contrast tools all help bring some more color to the picture if you want to add it after the fact. They will be just fine since I usually am taking pictures outside (on the golf course, by the pool, on the lake, etc.) for FB/Instagram and the pictures look pretty darn good then. In low light I'm not taking many pictures to be honest, maybe just for a BS snapchat/text messages which don't need to be sharp. Even then, this shooter does okay, just not as good as the top-of-the-line cameras in the iP5, GS4, etc.
The Moto X has a lot going for it. I would love the smaller form factor, but for me the battery life on the Maxx is going to make me keep it over the X. However, I've heard good things about the X's battery as well and I think Moto has a real winner here. My 3 previous phones have been the iP5, GS4 and HTC One (granted I only had the One for a couple of days) and I would highly recommend the X or the Maxx to anyone.