I was an iPhone person since the 3g, finally switched out to an HTC One just to give Android a shot. I was unimpressed -- the phone was buggy, the ergonomics weren't great, the stock apps awful, and bluetooth had a tendency to crap out, especially after the latest Android version, etc, etc.
It felt more like a science project than a finished phone, and nothing i'd ever recommend to family members used to iPhones.
I just dumped it for a MotoX a few days ago (a T-mobile version, with no crapware), and wow, what a difference. This is the first Android device i've used that feels like a legit competitor to the iPhone, in terms of 'out of box experience' and daily use.
The hardware specs aren't the best, but it doesn't matter -- Motorola has optimized the heck out of Android so it is smooth as silk. And the lower res screen and milder performing chips mean the battery life is longer (a major issue on the HTC One).
And so far, the features they've tacked on (including the touchless voice) "Just Work". Very Apple-like.
The phone also does the 'little things' right -- it figures out when you are driving (based on your speed), and it automatically reads your texts to you when they come in (it can also shoot back a reply text -- "Hey, i'm driving, i'll catch you later..)
The phone 'feels' properly balanced in the hand (unlike the HTC One), with a little detent for your finger.
The radios in the phone are also superior, i'm getting signals in previously dead spots in my house.
It has a feature where if you are paired to a 'trusted' bluetooth device (like say your car or desktop machine at home), the screen WON'T lock or require a PIN to unlock -- which has always been a major annoyance.
Again, many of these features are 'little things', but they all add up to a really good experience.
... Even the voice commands, which I thought would be a gimmick, are actually useful, particularly when driving.
One of the most amusing features of the phone is if you lose it somewhere in the house, you can walk around saying "OK Google Now, find my phone" and if you are in the same room, it'll start making a ton of noise so you can find it. Silly, but also sort of cool.
the final kicker was that it was much cheaper than the iPhone 5S ($449 vs. $749 for the 32GB). So experimenting with it was a no-brainer.
hope it helps