'Mulan' to Be Available as $30 In-App Purchase in Disney+ App on Apple Platforms

[mnsportsgeek]

Onward was released to theaters on March 6 in the USA it made $61,555,145 before theaters shut down, putting it on Disney + April 3rd, was Disney gesture of giving something to watch for people being impacted by pandemic. So no Onward didn't directly got to Disney +.

Apple also made a lot of free content and some free Channels at the same time.

Ah thanks for the correction. With a 200 million dollar budget, I imagine they still burned plenty of money on that film though.

 

[Realityck]

That little experiment did some permanent damage to the relationship between the studios and the theaters. I don’t think they’re looking to repeat the experience. They’re still trying to figure out what works and what doesn’t, I these weird times.

Comcast Universal released Trolls as PVOD on multiple VOD including Apple TV - Movies.
Mulan PVOD is being only hosted on Disneys own service therefore there is no middleman grabbing profits. If they get 6 million (10 % of subscribers) buying the PVOD that will earn $180 Million.

 

[CarlJ]

I had a projector for many years and the 10 ft screen ended theatres for me. I've been waiting for zero-day film releases ever since but the sticker shock is real. Still, I would probably pay it for a movie I really like.

What would you expect them to charge for zero-day home release of a movie, like this, knowing that it means that you and your family, or your 5 friends who come over to watch on your giant screen, or whatever, are now no longer likely to go see it in a movie theater, so the price has to cover all those potential lost ticket sales. If your answer isn’t substantially higher than the price of a single theater ticket, then you’re not doing the math right.

 

[mnsportsgeek]

Wharf would you expect them to charge for zero-day home release of a movie, liKD this, knowing that it means that you and your family, or your 5 friends who come over to watch on your giant screen, or whatever, are now no longer likely to go see it in a movie theater. If your answer isn’t substantially higher than the price of a single theater ticket, then you’re not doing the math right.

I agree with this. A UFC fight is $65. $30 for a zero day rental isn’t bad.

 

[CarlJ]

Comcast Universal released Trolls as PVOD on multiple VOD including Apple TV - Movies.
Mulan PVOD is being only hosted on Disneys own service therefore there is no middleman grabbing profits. If they get 6 million (10 % of subscribers) buying the PVOD that will earn $180 Million.

Which won’t make back what they spent on the movie, and 10% of subscribers buying into it sounds rather high.

 

[parkds]

What Disney should have done, if they were going to keep Mulan behind the Disney+ wall, is if you pay the $30 for Mulan then once it became available on other platforms (iTunes, Google Play, etc) it would automatically be added to your Movies Anywhere account. Allows them to keep it exclusive for a while, (maybe) beef up Disney+ subscriber numbers, and not make the customer feel locked in for eternity for what is essentially a crazy priced rental.

 

[Realityck]

Which won’t make back what they spent on the movie, and 10% of subscribers buying into it sounds rather high.

I don't know at this time the theater count in different countries it will be available, but also 2 weeks later on Sept 15th D+ is is coming to Portugal, Belgium, Finland, Iceland, Luxembourg, Norway, Sweden and Denmark. So a lot of this will be a hybrid revenue scheme. (movie theater revenue and PVOD in multiple countries using D+)

 

[seanrt]

A family with 4 or 5 people will see this as a bargain.




Let's draw it up another day, a stores like Costco or Sam's Club have membership fees to go inside of the store, and you get to purchase items that they sell. Think of the store membership fees as your D+ subscription and buying Mulan as something you'd buy in store.

This model isn't for everyone, but as I mentioned people with 4 or 5 people will see it as a bargain.

Except if I cancel my Costco membership they don't get to revoke the items I have purchased.

 

[cmaier]

Don't form points as questions if you don't want answers. You could have just made this post your original reply.

Turns out you actually don’t get to decide how I phrase my posts.

 

[cmaier]

What would you expect them to charge for zero-day home release of a movie, like this, knowing that it means that you and your family, or your 5 friends who come over to watch on your giant screen, or whatever, are now no longer likely to go see it in a movie theater, so the price has to cover all those potential lost ticket sales. If your answer isn’t substantially higher than the price of a single theater ticket, then you’re not doing the math right.

Considering that there are existing systems us super rich people use to get locked down view-once release-day in-house videos for our home theaters, and that it costs a LOT more than $30 for such a viewing, this is a good deal.

Just kidding. I’m not rich enough for that system. Though I have a lovely projection screen home theater, so this would be a good deal for me if I cared about this movie.

 

[Juicy Box]

Does Disney have any plans for any animation?

I think it has more to do with making remakes than not making animation.

This isn't really a new idea (remaking movies), but it does seem like it has gotten crazy over the past 10 years.

I think it is a mix of the lack of creativity and wanting to reduce risk.

Why come up with a new idea that might fail when they can just print money with an old one?

But, when it comes to animation, remaking an existing animation into another animation doesn't really make as much sense as remaking an animation into a live action film.

 

[warp9]

Turns out you actually don’t get to decide how I phrase my posts.

I wasn't deciding anything for you. I was telling you what happens when you make that decision, because you don't get to decide my posts either. Even Steven?

 

[Karma*Police]

Y’all are acting like $30 is an insane price, but like, what do you expect? A family of four could see this for much less than the price of four movie tickets in an actual theatre. They have to offset the cost of several people watching it together for a flat $30 fee.

What if it’s a party of one? Also, for about $40, a family of 4 can see a matinee and get the theater experience. You’re forgetting the $30 doesn’t buy you the full theatrical experience... far from it.

I think Disney got this all wrong. My guess is they would have made far more if they priced it at $10 for Disney+ subscribers and $15 for non-subs, considering the price elasticity and pent up demand for movies. Also, with this pricing model, they could have signed up more subs for D+.

Of course, this is all conjecture, but one thing’s for certain; by pricing Milan at $30 for a relatively crappy in home viewing experience, Disney won’t be getting my money, but AT&T will when Tenet is released in theaters.

 

[cmaier]

I wasn't deciding anything for you. I was telling you what happens when you make that decision, because you don't get to decide my posts either. Even Steven?

You said “don’t form points as question...” which is telling me what to do. I didn’t tell you what to do. But this is a digression. Point is, it’s cheaper to get the movie this way than the theater for most people.

 

[Baymowe335]

So let me get this straight, you ALREADY have to be a paying Disney+ subscriber, and ON TOP OF THAT, you have to pay $30 to watch the movie?

You can't just pay $30 to watch it by itself like people did with the Trolls movie a while back?

What a blatant and ridiculous cash grab. Sadly I think many people will fall for it and Disney will make a fortune, because people are so starved for new content during this pandemic and those who are still gainfully employed likely have a lot of extra cash from not being able to.. well, do anything.

It’s like going to the theater except you don’t have to. Relax.

 

[dotnet]

Its a work around for movie theaters not being opened by the pandemic. In the rest of the world people will see it in theaters.

In the Covid-free rest of the world? You mean, Antarctica?

 

[Baymowe335]

What if it’s a party of one? Also, for about $40, a family of 4 can see a matinee and get the theater experience. You’re forgetting the $30 doesn’t buy you the full theatrical experience... far from it.

I think Disney got this all wrong. My guess is they would have made far more if they priced it at $10 for Disney+ subscribers and $15 for non-subs, considering the price elasticity and pent up demand for movies. Also, with this pricing model, they could have signed up more subs for D+.

Of course, this is all conjecture, but one thing’s for certain; by pricing Milan at $30 for a relatively crappy in home viewing experience, Disney won’t be getting my money, but AT&T will when Tenet is released in theaters.

I’d rather not get whatever “theater experience” you’re talking about and watch in the privacy of my own home.

Unless you like noisy, crowded theaters with overpriced food and drinks.

Even the “high end” theaters suck And they’re $20/ticket.

 

[thund3rcat]

They should give some time to pre-order the movie, because the second it goes on stream, the entire internet has it.

 

[warp9]

You said “don’t form points as question...” which is telling me what to do. I didn’t tell you what to do. But this is a digression. Point is, it’s cheaper to get the movie this way than the theater for most people.

“don’t form points as question... IF"
It's a conditional, meaning IF you phrase it like that, you will get answers like this. Considering at least 2 other people answered it too, you can see why there could be some confusion.

And yes it is cheaper for most people, I agree.

 

[Realityck]

In the Covid-free rest of the world? You mean, Antarctica?

There are countries that have open theaters with conditions, China, South Korea for example.

Canada news 8/20

Canada's Cineplex will have all of its 1,687 of movie theater screens open for Hollywood tentpoles on Friday, making the exhibitor the first major theatre chain in North America to fully reopen.

On Thursday, Cineplex said all 164 Cineplex theaters operating across Canada will have their doors open this weekend, including 22 VIP Cinemas locations.

New York has theaters opening up this weekend.

I suggest you look at counties that tackled their pandemic way earlier.

 

[warp9]

From 8 years ago, when release day movies were $500.

https://www.digitaltrends.com/home-theater/prima-cinema-brings-movies-to-the-home-on-the-day-of-the-release/

 

[Juicy Box]

I can picture people spending $30 for a movie rental, as many can't wait for content to be available on free (or at no additional charge) streaming.

30 for a movie rental is nothing to some people. I know people that spend more than that extra a month to their ISPs to get Gigabit internet just to do some 4k Netflix streaming. So, $30 is nothing to people like that.


I personally wouldn't pay $30 to rent any movie at home, at least for myself. I might if my wife really wanted to watch something that wasn't on free streaming, I would. But I doubt she would ever knowingly spend $30 for a rental, as she is a lot more frugal than I am.

I was making the point that complaining that $30 costs twice what a movie ticket costs makes no sense if you consider that most people who go to see a movie in a theater are paying for more than one ticket.

I can't speak for other people, but I like to go to a theater for the theater experience which I can justify paying more for it.

I don't go to the theater as much as I used to due to the lack of good movies lately, and all the streaming content available with no extra charge.

 

[gavroche]

So let me get this straight, you ALREADY have to be a paying Disney+ subscriber, and ON TOP OF THAT, you have to pay $30 to watch the movie?

You can't just pay $30 to watch it by itself like people did with the Trolls movie a while back?

What a blatant and ridiculous cash grab. Sadly I think many people will fall for it and Disney will make a fortune, because people are so starved for new content during this pandemic and those who are still gainfully employed likely have a lot of extra cash from not being able to.. well, do anything.

Times are different... studios are likely losing a lot of money from not having theater runs, where parents bring all their children to see the movie. Movies aren't cheap to make. I understand people thinking something is overpriced for them and whatnot... but why are people so quick to use phrases like "blatant cash grab" nowadays. Honest question... would you guys prefer studios lose money and stop making movies?

 

[rols]

What would you expect them to charge for zero-day home release of a movie, like this, knowing that it means that you and your family, or your 5 friends who come over to watch on your giant screen, or whatever, are now no longer likely to go see it in a movie theater, so the price has to cover all those potential lost ticket sales. If your answer isn’t substantially higher than the price of a single theater ticket, then you’re not doing the math right.

Remember the studio only gets about 50% of the ticket price. Google tells me the average movie ticket price in 2019 was just under $10; even assuming that's low because Mulan is a first run movie, let's say $15 average for this, the studio gets $7.50 per movie patron. So $30 breaks represents their taking from 4 people going to see it at the movies (well not going to see it at the movies). That might be about right, perhaps a little high, but in the ballpark.

As a moviegoer of course you're way better off as you aren't paying the other 50% of your ticket price to the theater plus any other incidentals like parking and the strangely obligatory snacks and drinks. The breakeven there is probably more like 2 people, if even.

So in the end .. movie theaters have been disintermediated, you pay less, studio gets the same or more. You have to feel this trend is going to continue

 

[tcphoto1]

There will be thousands of screaming kids wanting to see it ASAP and parents will pay $30 to shut them up. Imagine the high licensing fee for the merchandise come Christmas! Thank God for birth control.