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I don't see Apple actually making a TV (unless they sell it very competitively priced). I think instead they'll just license the hardware and software to existing TV makers. Steve Jobs has stated that people don't like to mess with separate boxes. (and I agree)
 
Make a beautiful, 32" aluminum TV. Integrate it with Apple TV and an app store. Sell it for $999.

Who would buy that? Millions.

Apple thrives in low-margin industries by differentiating and selling at a premium.

$1000 for a 32 inch tv??! You can buy a 3D 42-47 inch LED or Plasma for that much now. I don't think apple needs to get into the TV business. They wont "re-invent" anything by doing so.
 
What if they sold a tv with an ipad as a remote? That would be pretty neat.
You can already do this. There's an iPad/iPhone app called..."Remote"

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$1000 for a 32 inch tv??! You can buy a 3D 42-47 inch LED or Plasma for that much now. I don't think apple needs to get into the TV business. They wont "re-invent" anything by doing so.
It sounds like all you think they will do is produce an expensive TV. Who says? How do so many people who know about Apple's history still think people will pay extra money for something just because it has the Apple logo on it? Use a *little* imagination people. Jeez.

An Apple TV would probably be as much like any other TV as the iPhone was like any other phone.
 
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It doesn't matter if it's been asked for since the 1800s. If Apple is the one to do it correctly, then saying "it would have happened regardless" is a silly childish reaction.

No, its common sense. Apple or not, someone will get it right. Internet, and digital distribution, will change every single content industry of old. Its not a matter of if, but a matter of when. This has nothing to do with diminishing the visionry of Jobs (or anyone else). Its just stating the obvious. Apple, or someone else, may bring this change out sooner (rather than later), but happen it will. One can only withstand forces of nature for so long, sooner or later we will find a way, and with that the gatekeepers of old will have to look elsewhere for pseudo-monopoly rents. Simple as that.

Apple will be the first. And then others will try to copy.

Maybe, maybe not. Only time will tell. That others, regardless, will follow is given. Once the structures break it'll be like opening the floodgates. Sad that you cannot see this.

Yeah innovative hindsight is always 20/20 isn't it? :rolleyes:

No need for hindsight when you already predicted the future.

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To see the world's first circular tv, try the GE Octagon from 1928; although others may pre-date it.
There's a reason TV screen size is measured by the diagonal size - and it dates back to the original physical construction of TV tubes.

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I guess that depends where you are - in the US, usage is capped although few people hit the caps; but then agin few people stream a lot of high def content.

catch 22. here (in sweden), hd-streaming is fairly common, with most channels offering on demand services through the web - all kick started by the "state tv". but, as always the content owners have final call. as long as networks are so tied to content production as they are (especially in the states), Apple will have a hard time unless they decide to open that money bag of theirs (meaning theyll have to be willing to take big losses until they reach some form of significant market share).

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Reading the comments in the old thread linked to this article is quite informative. (https://forums.macrumors.com/threads/28026/). MapQuest seemed to have called the iPad (tablet) even in 2003 in the context of a similar PDA or No PDA discussion.

Even there, our imagination back in 2003 did not accomodate a multi-touch device, the iPad turned out to be. So we have to really go out of our own limitations on imagining capacity to see what Apple can do in the TV space.

We need to consider the physical design, capabilities and User Interface. In addition we also need to see what Apple's Go to Market strategy is. Does Apple really need the content providers to get on board for any major reboot of the industry ( like music labels for the iPod and carriers for the iPhone )?

"Look Ma, no wires" is something people can relate to since people hate wires and the headaches of settings things up.

Subsidized TV with a subscription package from a content provider is a possible go-to-market strategy.

Think you answered your own question. Unless Apple is in the business of producing content they will depend on those filling your TV with stuff. If the very cable companies that Apple seek to replace are the ones that finance the very content Apple needs, then... well, obviously there's a problem. One that perhaps (at this very moment) is significantly tougher to solve than was the case with music.

Movies should be simpler. There you don't have the same vertical integration (content+distribution) as we see in television. At least not if my industry knowledge (which is quite lacking) is somewhat correct.
 
That's 1 set top box. The Sony sets have a built-in function, no need for the set-top box. And yes I did cover that in my post if you recall.

So, you have to replace a perfectly good TV with an expensive new TV just to get GoogleTV built-in. Not a good option for most -- that's why GoogleTV STBs were offered.

What appropriation exactly ? Google made a web browser for TVs that could *gasp* browse the web. On the web, these channels made their content available. They decided to block Google TV's user-agent. It's ok for people to get this content on their computers, they just don't want people getting it on TVs. Of course, nothing stops you from connecting an HTPC to a TV and still "appropriate yourself" with this content for free...

What exactly was Google stealing from these folks ? These folks were already giving out this content on their websites, Google only made a web browser for TVs. :rolleyes:

(And again, this was covered in my post).

An individual consumer, connecting an HTPC to his TV, to access freely-available web content according to the rules of the content provider is one thing.

Goggle was appropriating content that does not belong to them to make money for Google -- whatever their motives or methods.

Google tried to pull a fast one -- and were caught with their hands in the cookie jar. Google knows this! That is why they are negating for access to the content -- as they should have done before "promising" it to the GoogleTV consumer.

I should know better than to reply to these typical non-sense post. You failed to even grasp the context of the sub-thread you were replying to. You spinned and deflected the argument into something entirely different from what was discussed.

Voonyx was claiming Google would copy Apple if Apple released a TV by then releasing Android for TVs *after* Apple's TV was out. I was pointing out how that couldn't be so.

From your earlier post:


Fixed that there for you. ;) Android has been on TVs for a year already, with apps announced and a further commitment to the platform already confirmed even though initial hurdles with big TV content providers :

…

Wow, Apple hasn't even entered the market and already we're getting this rewriting of history that we have to correct... :rolleyes:


You need to broaden your search (or research):

Apple TV was unveiled as a work in progress called "iTV" at a press conference in San Francisco, California on September 12, 2006. Apple CEO Steve Jobs demoed a modified Front Row interface using the Apple Remote. Industry experts described the appliance as a "short Mac Mini".[4][5] Jobs announced that Apple would start taking pre-orders for Apple TV on January 9, 2007, at the Macworld Conference & Expo. The name "iTV" was originally going to be used to keep it in line with the rest of their i based products (iPhone, iPad, iPod) etc, but was not used because television broadcaster ITVholds the rights to the name in the UK and threatened to take legal action against Apple.

Apple TV

Finally, you really should get that eye-roll thing looked into! Aside from being rude and demeaning -- it could be a sign of a greater disorder.
 
What if they sold a tv with an ipad as a remote? That would be pretty neat.

What if the ipad WAS the atv? Why put hardware into a dumb display to make it smart, when you can use your smart device to power it? Of course you'd put some minor brains in it, as you dont want your mobile device to work overtime for nothing, but perhaps you get the point... All the TV needs to understand is "fetch this, mkay?".

Granted, technology may not be mature enough today, but it soon will be.

See? I just "revolutionized" the way we interact with our TV in less than five minutes. How "innovative" of me. (If it weren't for the fact that is so damn obvious and waiting to happen).

Heck, i guess i should file a patent. Let the trolling begin. Sigh.
 
It has to be said again, this TV BETTER NOT BE rectangular...Can't wait to see the world's first circular, triangular, or any non-rectangular TV. Your move Apple.

You rang?

iview.jpg


Yanko Design's Curved iMac of 2008
 
Goggle was appropriating content that does not belong to them to make money for Google -- whatever their motives or methods.

Google tried to pull a fast one -- and were caught with their hands in the cookie jar. Google knows this! That is why they are negating for access to the content -- as they should have done before "promising" it to the GoogleTV consumer.

Again, a web browser on a TV accessing publicly available web content. What was Google "appropriating" exactly ? Is Apple appropriating content that does not belong to them by virtue of shipping Safari on every Mac ? Of course not.

AppleTV and GoogleTV are nothing alike btw. Once is a streaming device for access to iTunes content, the other is an App/Web platform for your TV.


What if the ipad WAS the atv? Why put hardware into a dumb display to make it smart, when you can use your smart device to power it? Of course you'd put some minor brains in it, as you dont want your mobile device to work overtime for nothing, but perhaps you get the point... All the TV needs to understand is "fetch this, mkay?".

Granted, technology may not be mature enough today, but it soon will be.

It is. Motorola did essentially this with the Motorola Atrix and the TV dock. I doubt Apple would copy Motorola. ;)

motorola-atrix-the-hd-mutlimedia-dock-keyboard-mouse-and-remote-accessories_1.jpg



That only works if you're sitting straight in front of it though. Watching it at an angle would be a real pain.
 
so after taking a nice bath and thinking about this some more, the direct thing for Apple to do to solve (c) is to buy DISH Corp. with a market cap of only $4.5 billion (vs. Direct TV's $35 billion), Apple can certainly afford it.

Apple would convert the service to land line internet based (maybe even spin off the satellite service). the whole point would be to get access to all of DISH existing contracts for content with all the major providers. and then re-package them the Apple way - a la carte subscriptions like iTunes rather than fixed bundles, the biggest gripe of consumers with today's cable services. and no more set top box, just the pretty new Apple Television.

now that WOULD disrupt the industry.

chances are any such contracts are highly specific, meaning even if Apple took over they could not necessarily change very much.
 
I think people are missing the fact that Google got themselves some major inroads for Google TV. Motorola is the largest supplier of set top boxes for cable companies. If you think Google is not going to take advantage of that to help push Google TV then you are nuts.

Google TV has some major advantages to help take off now.

That was my initial thought too...

Do you think the CableCos are going to accept GoogleTV's manipulation and repurposing of their content just because Moogle makes the STB?

What about other CableCos that don't use 'Nix boxes -- as I understand ATT u-verse STB is windows based (that explains a lot of things)?

After thinking about it, I believe that Moogle doesn't have enough leverage to make this happen. The CableCos would simply contract other manufacturers to build their STBs.

It is a whole 'bother discussion, but I suspect that the Google purchase of MMI has put them in the situation where: anything they do to change it will make it worse..

Moogle%20Logo%201.png
 
Again, a web browser on a TV accessing publicly available web content. What was Google "appropriating" exactly ? Is Apple appropriating content that does not belong to them by virtue of shipping Safari on every Mac ? Of course not.

AppleTV and GoogleTV are nothing alike btw. Once is a streaming device for access to iTunes content, the other is an App/Web platform for your TV.




It is. Motorola did essentially this with the Motorola Atrix and the TV dock. I doubt Apple would copy Motorola. ;)

motorola-atrix-the-hd-mutlimedia-dock-keyboard-mouse-and-remote-accessories_1.jpg




That only works if you're sitting straight in front of it though. Watching it at an angle would be a real pain.

Docking sort of beats the purpose though. As long as you have a dumb-smart-remote-slave in the TV (so that you dont eat precious battery) you really shouldnt need anything else. Use DLNA to take over the screen, use handheld for user-input (plus a dedicated GUI, different from that on the TV) and what? We should be good to go, right? Instructions could be sent same way as the picture (if not, its not like we're lacking alternatives here).

Instead of adding more devices to our lives, shouldnt we work on making them invisible? :- )
 
First, everyone is just guessing. these Apple Television rumors aren't even linked to leaks about new hardware prototypes out of Asia. which makes them dubious.

Second, the key to each Apple innovation - starting with the Mac long time ago, then the iPod, iPhone, and iPad - is to reinvent the UI of an existing complicated product to make it truly user/consumer friendly. which does require some hardware innovations too, and also new market concepts, but it's all built around the new UI.

Third, Jobs has pointed out how bad the UI is today for all television related products. the tedious on screen cursor menu first invented back in the days of VCR's, and an IR remote control full of confusing buttons (a stripped down version of which is still used now by Apple TV).

so if Apple is going to enter the television business, it is going to reinvent this lousy UI, and then design the hardware around the new UI. so:

(a) the direct path to a new UI for Apple is to turn it all into an iOS app, to run on your iDevice. no more IR candybar remote.

(b) the direct path to hardware for this is simply to build the guts/ports of Apple TV into a Thunderbolt Display. with some larger screen sizes of course, and at competitive high-end price points.

but (c) the direct path to a new market concept for this is the hard part. you would still need a cable box or some equivalent to access much of the popular content.

Apple could come out with an (a) + (b) Apple Television very soon, yes. but without (c) it would still be a "hobby" product. a much better UI than today's Apple TV + any television, but not a disruptive innovation that will change the industry.

so until Apple can solve (c), i think all these rumors are not going anywhere.

+++ Well said!
 
It has to be said again, this TV BETTER NOT BE rectangular. Rectangular TVs already exists. If Apple puts their name on a such a device, or any device that looks similar to existing TVs they will be BLATANTLY COPYING. This TV cannot look similar to anything on the market. By Apple's logic, this is considered blatantly copying. So if they do it, Apple will show themselves to be the hypocrites that they are. The blind followers who think it is ok for Apple to do such a thing will also show themselves to be the biased blind followers that they say they are not. Remember it was Apple who first decided that no one else can make a rectangular shaped phone or a tablet. Only because Apple felt they did it first, which they didn't of course. So you live by the sword, you die by the sword. Can't wait to see the world's first circular, triangular, or any non-rectangular TV. Your move Apple.

I think MacRumor's great rating system will tell you what you think.
Regarding similarity or non similarity of tablets: theregister has a quick review of ten cheap tablets here http://www.reghardware.com/2011/08/27/ten_budget_android_tablets/ . If you look at the tablets, I think it is quite evident that there is one that looks very similar to an iPad, one that is photographed from an angle that makes it hard to decide, and all the others look clearly different. And they are all rectangular.
 
That was my initial thought too...

Do you think the CableCos are going to accept GoogleTV's manipulation and repurposing of their content just because Moogle makes the STB?

What about other CableCos that don't use 'Nix boxes -- as I understand ATT u-verse STB is windows based (that explains a lot of things)?

After thinking about it, I believe that Moogle doesn't have enough leverage to make this happen. The CableCos would simply contract other manufacturers to build their STBs.

It is a whole 'bother discussion, but I suspect that the Google purchase of MMI has put them in the situation where: anything they do to change it will make it worse..

Image

This is assuming that Google is actually interested in competing on "content", something they have yet to ever show any sign off (no, not even with the book-copying thing).

Google wants data. Its really that easy. If playing ball means theyll get that, they will be more than happy.

(ok, theyre also in the ad-business, but im sure they can work out a win-win here).
 
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_4 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Mobile/8K2)

I only hope they don't enter too early. There will be such a spotlight on a new product that any hint of the lack of perfection will get amplified, and cloud the power of the past product announcements! It has to be amazing, or wait a little longer!

I believe that they already in the game (of delivering content to the livingroom) -- that's what the AppleTV is -- a seat at the table.

I wonder if Apple needs to provide an Apple-branded, large-screen HDTV to win the game.

Simply put, what is the distribution mechanism and profit potential in the large-screen HDTV market?

Content is King! If Apple can find a way to access content as it arrives in the home, manipulate it, and deliver it to multiple "displays" -- then they will be able to set the rules of the game -- if only by doing it better than the competition.

... The recent article on the onion:

New Apple CEO Tim Cook: 'I'm Thinking Printers'

makes me wonder if TV Sets could have been just as appropriate:
 
chances are any such contracts are highly specific, meaning even if Apple took over they could not necessarily change very much.

yeah. but they would more leverage - DISH' current 15 million subscribers - to press negotiations with. so far with just iTunes, they've been unable to make the mediacos budge.
 
I don't need Apple to build a TV. What a waste of time to make a TV's UI more friendly... I use the power button, volume, mute and input buttons, and that's it. Apple can simplify that if they want but I'm not paying more for it. Unlike a computer, my TV's UI doesn't determine my experience using the product - the price, picture quality and sound does.

If Apple would like to revolutionize the TV industry like they did with music, BY ALL MEANS!!! :D
 
Think you answered your own question. Unless Apple is in the business of producing content they will depend on those filling your TV with stuff. If the very cable companies that Apple seek to replace are the ones that finance the very content Apple needs, then... well, obviously there's a problem. One that perhaps (at this very moment) is significantly tougher to solve than was the case with music.

I think Apple does not have to seek the help of the cable companies since they only aggregate others' content. ( they are like the music retailer, if I may, and for iPod, Apple went straight to the labels ). In the U.S. it is a bit odd that Comcast and Time warner are in both segments. I think the situation is similar to music labels, 5 or 6 companies are owners of majority of the cable channels. The cable companies are already starting to see an erosion in their subscriber base due to Netflix and other online content. So even Comcast and Time Warner have enough incentives to get on board.
 
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