Apple is a very aspirational brand. People aspire to have enough money to own their products just like people aspire to own BMW's or Mercedes vehicles.
So I am not surprised by the results especially that as people get poorer (as per the chart) they are more likely to say they will be switching. The reality of course is the switch rate will not be 1 in 4 Windows owners switching to Mac. More like 1/100th.
So I am not surprised by the results especially that as people get poorer (as per the chart) they are more likely to say they will be switching. The reality of course is the switch rate will not be 1 in 4 Windows owners switching to Mac. More like 1/100th.