Yeah but what does Apple have in the end? It's not like they can offer more than Netflix.That’s probably right. It’ll take Apple at least 5 years to reach Netflix levels, and I only give Netflix about 5 more years before they go into decline at their current rate of deficit spending, sluggish subscriber growth, and most third party content pulled back after the Fall launches of Disney, Warner Bros., and Universals streaming channels, to say nothing of CBS All Access, and smaller ventures. Between them they account for the majority of the TV and film catalogues and a large part of Netflix’ value to consumers. Netflix purchase of FRIENDS for one year at a million dollars an episode highlights the importance of the content they’re losing and the outrageous way they’re spending their borrowed money.
So according to what you wrote Netflix is going to decline and Apple's steaming service will never be successful in the first place.