Yep, my cable plan's HBO subscription carried over to Max but with only 1080P. Before the Max app I could use the HBO Max app with full 4K/HDR/Dolby Vision/Dolby Atmos resolution. Now I would have to cancel HBO from my cable and then pay $20/mo for the same content I used to get. My cable subscription to HBO is $15/mo and the Max Premium is $20/mo, $5/mo more than I’m paying now to my cable provider. It might be worth it.
But I am a firm believer in the free market and only time will tell if this business model succeeds. In the world of entertainment no one is entitled to anything at the price they think is fair. Don’t like the price? Don’t subscribe