Netflix Content Begins Appearing in Apple TV App for Some Users [Updated]

[MacRumors]

Netflix appears to have softened its stance on Apple TV integration, with some users in the US now reporting seeing prompts to connect their Netflix accounts directly to Apple's TV app.

FlatpanelsHD was first to spot the reports. The change means users can add Netflix Originals to their TV app watchlist. After accepting the integration prompt, these shows appear in the "Continue Watching" queue.

The integration currently seems restricted to Netflix Original content rather than the service's full catalog of licensed shows and movies. When users select content to watch, they are still directed to the Netflix app for playback.

Historically, Netflix has refused integration with Apple's TV app ecosystem. Before now, Netflix users had to use the company's standalone app exclusively.

The feature appears limited to the US at this time, as users with non-US Apple IDs are not seeing the integration option. It's worth noting that the functionality is limited to Apple TV set-top boxes, since there are no reports of the connect prompt appearing in the Apple TV app on iPhones, iPads, or third-party devices like smart TVs.

https://twitter.com/x/status/1890342210672935164

Neither Apple nor Netflix has made an official announcement about the integration, and it remains unclear whether this is part of a test or the beginning of a broader rollout. As always, watch this space.

Update: Netflix says that Netflix content appearing in the Apple TV was a bug, and it has since been addressed. Netflix is not adding Apple TV integration at this time.

Article Link: Netflix Content Begins Appearing in Apple TV App for Some Users [Updated]

 

[flybass]

Interesting that Netflix is softening its stance.

 

[Plutonius]

A companies stance often depends on the money involved .

 

[Crash0veride]

Interestingly right before the rumored Sonos set top box that supposedly integrates with all services (implying Netflix made a deal).

 

[Nikhil72]

Got the prompt on my iPad by manually searching for and then hitting play on a Netflix original show. Doesn’t seem like it has all seasons or play status integrated yet. Screenshot from my iPhone

 

[nfl46]

Netflix integration with Apple TV app.

Apple TV app on Android

Damn. Lol. What’s next? iMessage for Android?

 

[FlyingDutch]

How’s it different from using Netflix app on Apple TV ? 🤔

 

[NapZzz]

I don't know if this is a good thing.

 

[spaxxedout]

Certainly worth a resubscribe as watching Monday Night Raw in the Vision Pro cinema environment would be very sick!

 

[HobeSoundDarryl]

Does this matter to any of us now? I thought everyone quit Netflix (for about the ninth time) after the last price hike. And you know we'll all be ranting & raving and passionately quitting (again) after price hike #10 too.

 

[turbineseaplane]

Interesting that Netflix is softening its stance.

Or Apple could be "paying up" to bolster their AppleTV interface?

Hard to say yet

 

[Renderdog]

What’s next? iMessage for Android?

Yes please!

 

[joecomo]

this would be good to have - although my interest for Netflix content has been continually decreasing for years now

 

[Bones402]

Breaking News (someday soon): New price $21.99/month

 

[0815]

I think this is a win win for everyone (that uses the apple tv app) and the streaming services.

That's one of the reasons why I watch so little on Netflix, I just keep forgetting to check the separate Netflix app until I eventually remember. If the content is shown where all my other streaming content is shown and recomendations for new/similar stuff, I obviously watch more of it. Just stupid if you have a ton of separate streaming apps and they don't integrate. All the other streaming services I use (well most) are nicely integrated into the Apple TV app and I even get recommendations to watch new things on those streaming services. Welcome back Netflix to my streaming

 

[BJMRamage]

How’s it different from using Netflix app on Apple TV ? 🤔

it will probably let you browse Netflix shows easier within the TV (app) hub. you might get TV notifications when new episodes launch/new season begins. It will probably take you to the Netflix app to watch, like most other streaming platforms (unless you subscribe to a "channel" via TV app). I do like going to one place to browse all the shows/movies to watch instead of inside each app.

 

[maxfromdenmark]

Netflix's persistence is stupid and unnecessary

 

[stocklen]

WOW!!!!

AT...... L A S T !!!!!!

I have been wanting them to play nice for YEARS.

Netflix's refusal to integrate has always spoiled what is otherwise a fantastic experience in the Apple TV app - but right now im not believing it until I see it for myself.

But, I would be SO happy if this were happening.

(anyone in the UK seen this yet??)

 

[spazzcat]

I don't know if this is a good thing.

It's a good thing. I lost my watch history when I cancelled Netflix. If they had integration with an ATV, I would know what shows I watched on Netflix and which season I left off on.

 

[MPclk2006]

How’s it different from using Netflix app on Apple TV ? 🤔

It just means, from my understanding, that now when you go to your Apple TV home you can see what you most recently watched on Netflix similar to how you see stuff you were watching on other apps.

 

[dannyyankou]

Netflix knows how big Severance is right now, and is trying to pull users from there.

Edit: What’s so funny about that? Severance is #1 on the IMDB chart right now, it’s the most popular show at the moment and Netflix is trying to capitalize. I know Netflix is leaps and bounds above Apple TV+, but Netflix will take any opportunity for further growth.

 

[Lounge vibes 05]

How’s it different from using Netflix app on Apple TV ? 🤔

I have the Apple TV “Up Next” list set to appear on my home screen, so I can immediately jump to new episodes of shows when they come out. And the only streaming service that to this point doesn’t support this is Netflix.
So yes, it is a good thing.

 

[macfacts]

So now Apple can data mine what you watch make shows based on that data.

 

[scott182]

It "works" but seems a little buggy at the moment. Besides only being able to see Netflix originals, the Apple TV app always says "Play First Episode" even if you've already watched some; when it jumps to Netflix, it plays the episode that should be next up based on what's already been watched. And the Netflix shows aren't showing up at all in my "Continue Watching".

 

[Spanky Deluxe]

It's always been so stupid that Netflix didn't integrate like this. I've 'forgotten' several shows because they're not reminded to me in the up next window. We watch Netflix much less than the other streamers as a result. Not on purpose, but just because they're not there.