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Finally! I mean, it’s too late, Netflix has gotten so rubbish and expensive that I certainly won’t be subscribing now, but t least that’s one impediment down.
 
I think this is a win win for everyone (that uses the apple tv app) and the streaming services.

That's one of the reasons why I watch so little on Netflix, I just keep forgetting to check the separate Netflix app until I eventually remember. If the content is shown where all my other streaming content is shown and recomendations for new/similar stuff, I obviously watch more of it. Just stupid if you have a ton of separate streaming apps and they don't integrate. All the other streaming services I use (well most) are nicely integrated into the Apple TV app and I even get recommendations to watch new things on those streaming services. Welcome back Netflix to my streaming :)
You nailed it. I haven’t watched a Netflix show in years simply because I’m in the AppleTV app and no where else.
 
What kind of bug adds this in? Clearly they can do it and don’t out of spite. Netflix whole business model is predicated on devices created by other companies. You would think they would play nice.

Exactly. It wasn't a bug. It's a 'political' move, i.e. designed to have some effect (what, exactly, it still unclear)…
 
Whoo! Finally! I always forget about Netflix content because it lives on an island on my AppleTV.
 
Clearly they can do it and don’t out of spite. Netflix whole business model is predicated on devices created by other companies. You would think they would play nice.
Just look at that device manufacturer's business model - and you have your answer.

Were it just a device that aggregated various third-party streaming services, I'd have little doubt Netflix would play nicer.
 
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