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Well these are the stats related to that.

  • Around 27% of Netflix subscribers in the United States share their accounts with family members. (Compari Tech)
  • Another 18% share it with their friends, while 9% share it with relatives from another home. 47.5% of users refuse to reveal their passwords.
  • People viewing netflix without paying is around 41%
That doesn’t tell you the conversion rate from password sharers to subscribers or whether people adjust tiers though. That will be the interesting bit and they can’t know that for the US yet as they don’t block it!
 
And punishing their own paying subscribers is their solution. Wonder if Netflix management ever been to business school. Everybody knows that customer acquisition cost is very high, so you want to keep your paying customers, not punish them and telling them to leave. It's as if Netflix is taking notes from the cable companies.

I can imagine what Netflix would do next. Have people on 2 years contract, with ads.
 
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HBO Max (launch pricing - 50% lifetime discount), Disney+ (yearly) , and AppleTV+ combined in Norway.

This is exactly the combination I have (in Sweden) for practically nothing, providing access to more shows I want to watch than I will ever be able to find time for.

I will watch Stranger Things at some point, but I will not be subscribing to Netflix for it.
 
That doesn’t tell you the conversion rate from password sharers to subscribers or whether people adjust tiers though. That will be the interesting bit and they can’t know that for the US yet as they don’t block it!
If you want to dive into a lot of stats related to Netflix see

For comparisons
 
In the past it was quite difficult to download content from pirate sites, but today it is just a few clicks and you can download a whole season in minutes. Some people still feel obligated to "support" content providers by buying a regular subscription, but if Netflix wasts money as it does, I di not feel any moral presure to do that. A few years ago Netflix spent $1 billion just for the rights to show all old episodes of "Friends" for another year. They also soent a lot of money on deals with Harry and Meghan and the Obamas. I do not want to support either of them with my money. And I definitely do not want to support a criminal like Tony Robbins, who also received a lot of money from Netflix.

Streaming Services are so scattered at the moment. I watch series from Netflix, Amazon Prime, Apple TV+, Disney+ and others without having a subscription for any of those services. If I subcribed to all of them, I would have to pay hundreds of Euros per year.

Just imagine in a train nobody would check the tickets. Legally you would still have to buy a ticket, but there would not be any fine for you if you don't. How many people would still buy a ticket?
 
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It's because they are one of the only streaming holdouts that want to charge for 4K...in 2022.
OK, it's not a streaming service, but Sky in the UK (now part of Comcast) still charge an extra £8/m for 1080 HD. I honestly think they'd charge extra for colour if they thought they could get away with it.
 
Problem isn't the money, but lack of good content. And Netflix really needs to fire their current team, and bring in new people with fresh and great ideas for series/movies.
 
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If like me many would have dropped down to the basic tier - so not an actual sub lost but still hitting the bottom line.

I would have cancelled but my daughters have this thing for Stranger Things, TBH did not even notice it was at SD res either.
 
Well... that's because DC is owned by Warner/Discovery/HBO/whatever and they want people to subscribe to their service.

It used to be that Netflix was THE place for online video streaming. But those days are long gone.

Now all the various entertainment properties have gone home to their own streaming services... for better or worse.
I understand that, but as a customer I like to get the full view on the universe, follow all the protagonists, which would require that I become a user of more and more services, some not even available in my region.

My point is that it lowers the value of the streaming company (Netflix) _and_ of the universe (DCU).
 
Amazing. Non stop price rising led to a million people leaving the service? Who would have thought!

From my point of view, the service hasn’t improved, while I get constant price rises and threats of ad tiers, password sharing crackdown etc.

Keep screwing your remaining customers, see how it goes.
 
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They over estimated how many they would lose.

Anyway I have all the streaming services and the best is MUBI. Anyone who disagrees has no taste And dresses badly.
Watching MUBI feels like being back at art school - I watch TV for fun, but I respect your appetite for something more cerebral and envy you.
 
Netflix tried going for quantity over quality, hoping the law of averages would help them out (it didn’t); they favored short-term hype and catering to the zeitgeist rather than having the patience to let shows breathe and find their audience, and after repeatedly failing to improve their product amid increased competition, they regularly jacked-up their price without justification. Netflix is a textbook case of corporate hubris. This is a company that was rolling in capitol and continued to throw the same sh*t at the wall hoping it would stick despite warnings left, right, and center that it needed to step up.

The biggest contribution Reed Hastings and Elon Musk will have made to business are academic debates over who squandered more of a lead in their given industries. From such heights and potential, they’ll be reduced to examples in a long line of mere cautionary tales dissected within the halls of Wharton.
 
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Netflix tried going for quantity over quality, hoping the law of averages would help them out (it didn’t); they favored short-term hype and catering to the zeitgeist rather than having the patience to let shows breathe and find their audience, and after repeatedly failing to improve their product amid increased competition, they regularly jacked-up their price without justification. Netflix is a textbook case of corporate hubris. This is a company that was rolling in capitol and continued to throw the same sh*t at the wall hoping it would stick despite warnings left, right, and center that it needed to step up.

The biggest contribution Reed Hastings and Elon Musk will have made to business are academic debates over who squandered more of a lead in their given industries. From such heights and potential, they’ll be reduced to examples in a long line of mere cautionary tales dissected within the halls of Wharton.
I have Amazon Prime and I am more than happy.
 
Everyone’s ignoring the elephant in the room: TikTok. There’s a finite amount of minutes that people spend consuming content, and TikTok is eating Netflix alive. Last year TikTok users are estimated to have watched 21 trillion minutes of content, vs just 9 trillion minutes on Netflix … and TikTok use is still climbing, so I’m sure the gap is even more pronounced now.

TikTok is projected to surpass YouTube this year, in ‘total minutes viewed’.
 
I'm always amusing by people saying Netflix "cancels too many shows" - Netflix cancels shows that don't justify their expense based on viewer numbers, just like every other media organisation. If these shows were actually popular, they wouldn't be cancelled.

Not sure that "popular" is the same as "what people are willing to pay for" in this case.

I would not be surprised if some of the "most viewed" content on Netflix is the stuff that people watch after they've given up on finding anything good.
 
I hate this corporate speak. "higher revenue per membership" we made it more expensive.

They can't just say they're losing subscribers because they hardly have any more good shows. Also, this quarter they released new Stranger Things. They'll lose even more next quarter and continue to blame everyone but themselves.
 
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Netflix: “evolving monetization” = charging more for less

Me: “evolving expenditure” = paying less for more
 


Netflix in the second quarter of 2022 lost 1.3 million subscribers in the United States and Canada, according to new data shared today during the company's earnings call. Netflix had 73.28 million paid memberships during the quarter, down from 74.58 million in the first quarter of 2022.

netflix3.jpg

Bring on the schadenfreude.
 
$5 for Apple TV+, with 4K streaming, 6 simultaneous streams and quality shows, looks better and better every day.

But Netflix wants you to pay $20 for what? I cancelled after many, many years.
 
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$5 for Apple TV+, with 4K streaming, 6 simultaneous streams and quality shows, looks better and better every day.

But Netflix wants you to pay $20 for what? I cancelled after many, many years.

Salary bloat.


 
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