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Netflix Not Developing App for Vision Pro Because Headset is 'Subscale' and 'Not Relevant' to Subscribers
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The iPhone launched with no App Store. It took a while for developers to see that it was a viable platform where money could be made. Once that was the case we slowly got to where we are today. Back in the day, if you launched a new service you made a website. Today you start with the App.
All packaged into a nice small unplugged from the real world package, no thanks. I’d rather watch a movie with people around me in a social setting then go all ready player one style. As if my phone wasn’t already massive distraction when watching tv.
Could be .. will be ... but today the potential market is very small and therefore may not be the best investment. Who knows, maybe Disney's decision to be there on day one will gain it so much market share that Netflix will just shrivel up and die. Then again maybe once they get the 50 headsets they ordered last Friday for their dev teams they see how cool it is and begin work on the App. Or they have an App that is ready but are using it as a negotiating tactic.
Lots of people complained and continue to do so. Why are so many users so entitled that they believe that just because they want something, a company they buy a service from must provided it. Developers can opt out because they have to support the product. IF they don't believe that they can produce a great user experience on launch day, they shouldn't be forced to make it available to users.
Do you mind if I come to your house take your car and then sell it on a Russian website or give it away for free? The Netflix subscription pays for the content to be produced. It puts food on the table of the people that produce said content. If you don't find the content a good value, cancel your subscription.
Reason #1 it may not be a great experience out of the box. The controls may not be intuitive, or difficult to navigate without a custom UI.
Yes. Netflix considers the Apple Googles to be a dumb waste of time. TV apps are not.
They can, they just don't want to. Because Apple Goggles are a dumb waste of time.
Doesn't change the fact that it's a bargain relative to large scale 4K OLED flat panels. Your own use case isn't going to be the same as everyone else.
So much hate towards anything that goes against Apple’s views and interests: Netflix, EU, Epic, Spotify, Google, …. If I didn’t know any better I would think Apple has its own private militia.
Also funny that as soon as Apple makes as much as a sound, the militia turns against Apple.
It’s just business people. Makes perfect sense not develop an app for 60 to 80.000 devices in phase 1.
Also funny that as soon as Apple makes as much as a sound, the militia turns against Apple.
It’s just business people. Makes perfect sense not develop an app for 60 to 80.000 devices in phase 1.
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When the Vision Pro launches, it will not feature some popular apps like Netflix, YouTube, or Spotify, with users instead relegated to accessing these services through the Safari web browser on the device.
In an interview with Stratechery, Netflix co-CEO Greg Peters explained earlier this week that Netflix does not plan to develop a Vision Pro app at this time because the device is "so subscale" that it is "not really particularly relevant" to most Netflix members.
Peters said that Netflix needs to be careful about how money is spent, ensuring that resources are not invested in areas that will not yield a return.
Peters implied that Netflix is not ruling out a future Vision Pro app. "We've always had active discussions to how we could help each other out," he said about Apple. "Sometimes we find a great space of overlap. We can move very, very quickly. Sometimes it takes a little longer."
The Vision Pro is priced at $3,500, which puts it out of range of many of Apple's customers, and Apple is manufacturing a limited number of the devices in 2024, according to rumors. Apple analyst Ming-Chi Kuo recently said that Apple sold between 160,000 to 180,000 units when pre-orders launched, and that the company will only ship around 500,000 units for the year.
Despite early demand, Kuo said that the Vision Pro is "still a very niche product," a view that appears to be shared by some notable companies not creating apps for the device.
The Vision Pro is able to run iPad apps with little to no effort from developers, but Netflix has opted not to allow the Netflix iPad app to be available on the headset. Peters did not explain why. Instead, Netflix subscribers will need to watch Netflix through the Vision Pro web browser.
Article Link: Netflix Not Developing App for Vision Pro Because Headset is 'Subscale' and 'Not Relevant' to Subscribers
Another dead company making opinions of the future of technology just like Blockbuster.
A couple things. First, most people don’t need an enormous TV to adequately fill their space. A 65” TV is enough (or even too big) for most. Even if you need something extraordinary, you can get a nice 77” Sony 4K OLED for almost $1k less than an AVP.
Sony BRAVIA XR 77” Class A80L OLED 4K HDR Google TV (2023) | XR-77A80L
Discover the A80L Series from Sony. Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive.
electronics.sony.com
Second, you propose this as an either or situation. The vast majority of people would still need a TV, at least as much one can ‘need’ a TV. Most people aren’t bachelors with no friends or family.
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So digital store rentals replaces physical store rentals. Here we are discussing Netflix not willingly to provide an app yet on the Vision Pro initial launch time thats all. You can still watch the content via a browser which is what most of the world does with Windows 11 or MacOS.
They will definitely need to increase prices to fund development for this. For that reason, I'm surprised they are not moving ahead with it.
I can’t see the individual use of a Vision Pro upsetting prior ownership of large 4K TVs in a household and Netflix is available on every TV out there.
It’s also perhaps involving Netflix supporting 3D content that Disney has long offered with their media releases.
Frankly, this is weird, considering the millions of dollars a series or «Netflix movie» production costs, the development of a «spatial computing» *cough* app that can be based on a familiar framework... this simply CAN not be about money. It costs peanuts compared to the content. If I were Netflix, I'd do it just for the heck of it, to keep my brand in the innovation zone, try new things, have fan... and because for the 500K users it will be an amazing experience. Not sure what Disney will come up with, but the virtual spaces mentioned sound like they are just having fun with the AVP. Which is how it should be with such an early iteration of a new platform. Just throw stuff at the wall and see what makes nice patterns :-D. I do not get this at all, feels completely off-brand for a premium content provider. (But then again, there never was a dedicated Mac App as well) ....
Plus, 3D could be YET another pricing tier for them ;-).
Plus, 3D could be YET another pricing tier for them ;-).
Once Apple develops a more mainstream "affordable" version I'm sure they'll change their mind.
(One more thing: It's not just about Watching 2D on the AVP, it is of course about really great-working native 3D content for games and streaming. You don't want to sit this out. Plus, AR/VR should make organizing/browsing the interface much, much, much more fun because you can make people basically walk through or interact with all of those thumbnails, the UX in three dimensions could be a major step forward compared to up/down and left/right)
(And a last one: Remember Nike and the early iPhone/Apple Watch. Not a big fan of the brand per se, but it was amazingly fitting the spirit of «just do it» to put chips in shoes, develop that nifty little bracelet and so on. It just was part of being a major player with the wing span to do this kind of stunt and grow.)
Doesn't take much effort to do the same for the iPhone calculator app to run on iPads.
Netflix shouldn't run their business on hopes and dreams, probably waiting to see how many users with a vision OS safari are accessing Netflix
How do you know that the market for watching Netflix on Vision Pro is small? Did you survey all the people who watches Netflix and preordered one? You didn’t. However it is more than likely people will use this for media consumption for the streaming services they pay for.
Alone. And that’s a massive hindrance to adoption. People with friends and family like to watch TOGETHER.
If you were to have a line up these companies including Apple and had the choice to choose one to make the Netflix app for, I think the obvious choice would be to make it for Apple. If you want so see a profit and success that is.