Netflix doesn't break out U.S. subscriber numbers by themselves anymore (not since 2016), so I don't know where you're getting this info from. Netflix has been reporting the U.S. and Canada together under UCAN since the start of 2017.
Looking at those figures I still don't see this "rapid" loss of subscribers you're referring to.
At the end of 2018, total UCAN (U.S. and Canada) subscribers was
64.76 million.
At the end of 2019, total UCAN (U.S. and Canada) subscribers was
67.66 million.
At the end of 2020, total UCAN (U.S. and Canada) subscribers was
73.94 million.
At the end of 2021, total UCAN (U.S. and Canada) subscribers was
75.22 million.
At the end of 2022, total UCAN (U.S. and Canada) subscribers was
74.30 million.
So Netflix saw a decline of less than 1 million users at the end of 2022 vs the end of 2021. That's a 1.22% decline. Is this the "rapid" loss you're referring to? 🤣
If you had said UCAN subscriber growth is slowing, then I would have agreed with you. But that's because the U.S. and Canada market is saturated and has more competition than international markets.
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