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Netflix Password Sharing Crackdown to Expand to U.S. in Q2 2023

If this is successful, which it appears to be judging by the subscriber growth in test markets, you will see the same thing coming to other services.
 
TigerNike23 said:
Netflix is my least watched service, by far.

My sister lives in another town and uses my account. That will obviously go away. If I’m not watching it much, why pay for it?

Also, why the hell doesn’t Netflix offer an annual plan?
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Perhaps they will if this shared password doesn't seem to chase users away. The annual is just an additional rate they would charge but Netflix never got past monthly AFAIK. IMHO they need to verify this password policy is acceptable/workable for most common users in the states instead of creating headaches.
 
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alfonsog said:
I used to subscribe and cancel but the past year I'm surprised how much stuff I'm finding that I really enjoy watching, especially foreign language shows and movies. I also take forever to watch whatever new or continuing shows come out; I don't have time to binge all day because I work 7 days a week but I do take a lot of vacations and I don't watch tv on vacation.
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A lot of subscribers are taken back because there is so much foreign language shows and movies. That because Netflix invested in different countries original content then Disney+, Amazon, and other providers aka ViKI, BBC/Britbox, Paramount + as examples where they were supplying content have now got it back from Netflix agreements. Like other services many share temporary trades between each other with TV shows and movies. As always simply signing up for streaming subscriptions is no guarantee you like everything they offer from each host. You might not like any host after using it for a while. ;)
 
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Applefan4 said:
Netflix is and always been garbage anyway, so no big loss there. Disney+ is much better and has better/more recent movies.
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And there are people that lose interest in Disney + because the new content dribbles out too slowly. Some of the recent had been very good, but then you start to think it's taking too long and you cease the subscription for awhile. Thats something every service encounters. Watching streaming is always a balance act, with everything you watch worth what you are paying.
 
I don't get what people are complaining about. Sharing an account is quite obviously wrong and it's what has now caused price rises for the rest of us who 'did the right thing'. I have zero sympathy for the complainers now.
 
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I’ll just keep laughing. My family had access to my account for years and I recently found out none of them ever used it. I kept it thinking it’s for them.

Gotta thank Netflix for getting me to ask. Cancelled Netflix and got a local unlimited car wash membership for less than I was paying for Netflix.

Big win for me.
 
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They already did that in Spain. I cancelled Netflix two months ago, I used to share my account with my family but Netflix considered that a crime or something like that. We have never missed Netflix, we have other apps and it's working fine. Besides I noticed that we go out to the park or to eat out more often. Netflix got too greedy, at the end what they are charging you for is entertainment, and you can get elsewhere.
 
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Lol. We usually go abroad over winter for 2-3 months. Having to log in once a month from the home location isn't therefore going to work for me. I guess I'll be cancelling then.
 
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Realityck said:
I have to laugh at all the moaning and groaning, most people that comment in a Netflix thread are no longer using it in the first place.
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I think this could be an issue for Netflix subscriber numbers. This change is helping people to be aware or remind themselves that they have a service that they are not using, and therefore Netflix is at risk of losing those subscribers.

I myself had a New Zealand based account that I shared with my father and my girlfriend’s parents. I cancelled my sub due to this change as I have no desire to pay for 4k DV content that I can watch on four screens concurrently, when I’ll only ever watch it on one screen at a time. NZD$25.00 per month saved (or more accurately, put towards two other streaming services with 4k DV).
 
Waiting for Warner Bros to buy Netflix and call it HBO.. I’m mean.. ULTRA MAX.
 
slplss said:
Waiting for Warner Bros to buy Netflix and call it HBO.. I’m mean.. ULTRA MAX.
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That’s about as far fetched as any thought. AT&T almost ruined them with running blockbusters on HBO max instead.of theaters. Then carelessly pushing WB into a forced wedding with discover. Even tried to push the short duration content after a dotcom failed producing that. We should be grateful WB survived and is trying to be more profit based with this Max transition withour having HBO named so they can survive as an improved competitor to Netflix and Disney +. amazon is also a competitor yet they are not really except from using their prime customers to represent subscribers which isn’t the same.
 
I7guy said:
I seem to remember in 2011 it was predicted by MR posters that Apple would die a slow death and here we are in 2023, 12 years later. I see the same type of thinking for Netflix even though some vocal minority has "cancelled".
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Comparing Apple to Netflix, right, that makes perfect sense. I wasn't one of the people who said that, FYI.
 
sw1tcher said:
Where do you see this "rapid" loss of subscribers?

Here's what I see... subscriber growth each quarter, year-over-year

View attachment 2190507

View attachment 2190502
View attachment 2190503



If you only look at the movements sequentially, they did see a dip or slowdown in subscriber growth during the first half of their fiscal 2022. But if you look at full year numbers, they're still growing... albeit at a slower pace than before

View attachment 2190510
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These are global stats. Throw up the US stats. While there is a world outside the US, it is of no consequence to me for the purpose of this discussion. Also, are you a Netflix shareholder or an employee perhaps? If you are either, best of luck to you!
 
MacWiz_007 said:
These are global stats. Throw up the US stats. While there is a world outside the US, it is of no consequence to me for the purpose of this discussion.
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Since this USA password sharing crackdown activity has just started you are requesting something that wouldn’t exist statistically online for months. ;)
 
macduke said:
I mean they can say that all day long but the fact remains that Netflix is the worst value proposition out there. The content is much lower quality and the price is much higher than competitors and you have to pay extra for things that other services typically offer standard, such as 4K resolution. I cancelled my subscription nearly a year ago after signing up for the streaming service when it launched in 2008 for these very reasons.

I haven't missed anything over the past year and I don't suspect that many who are force-cancelled will be willing to suddenly pay for it. I actually know a lot of people's parents who are paying and once this happens they're going to turn it off because they don't use it much.
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My Mom pays for the DVD + streaming service and gets the DVDs while we get the streaming. With this change and the cancellation of the DVD service, who knows what our final answer is.
 
sw1tcher said:
Their shareholder letter which you can get from here: https://ir.netflix.net/investor-new...-Quarter-2023-Earnings-Interview/default.aspx

Last paragraph of page 2 and into page 3 reads (emphasis mine)

We’re on track to meet our full year 2023 financial objectives. For Q2’23, we forecast revenue of $8.2B, up 3% year over year, or 6% growth on an F/X neutral basis. We’re pleased with the most recent launches of paid sharing, and while we could have launched broadly in Q1, we found opportunities to improve the experience for members. We learn more with each rollout and we’ve incorporated the latest learnings, which we think will lead to even better results. To implement these changes, we shifted out the timing of the broad launch from late Q1 to Q2. While this means that some of the expected membership growth and revenue benefit will fall in Q3 rather than Q2, we believe this will result in a better outcome for both our members and our business (more details in the Monetization and Revenue section).

[ . . . ]

We expect constant currency revenue growth to accelerate over the course of the second half of 2023 as we continue to improve our service, more broadly roll out paid sharing in Q2 and grow our advertising business.




When you jump to the Monetization and Revenue section on page 5, the past paragraph reads


Paid sharing is another important initiative as widespread account sharing (100M+ households) undermines our ability to invest in and improve Netflix for our paying members, as well as build our business. We’re pleased with the results of our Q1 launches in Canada, New Zealand, Spain and Portugal, strengthening our confidence that we have the right approach. As with Latin America, we see a cancel reaction in each market when we announce the news, which impacts near term member growth. But as borrowers start to activate their own accounts and existing members add “extra member” accounts, we see increased acquisition and revenue. For example, in Canada, which we believe is a reliable predictor for the US, our paid membership base is now larger than prior to the launch of paid sharing and revenue growth has accelerated and is now growing faster than in the US.

[ . . . ]

As a reminder, as we roll out paid sharing – and as some borrowers stop watching either because they don’t convert to extra members or full paying accounts – near term engagement, as measured by third parties like Nielsen, will likely shrink modestly. However, we believe the pattern will be similar to what we’ve seen in Latin America, with engagement growth resuming over time as we continue to improve our programming and borrowers sign-up for their own accounts.
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In many other territories, Netflix still has broadcast rights to massive libraries of non-original content. In the USA, Netflix is almost entirely originals now. So it’s hard to know if it will translate.

They are basing this on Canada, but Canadians are more polite willing to do what the man says.
 
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sw1tcher said:
Where do you see this "rapid" loss of subscribers?

Here's what I see... subscriber growth each quarter, year-over-year

View attachment 2190507

View attachment 2190502
View attachment 2190503



If you only look at the movements sequentially, they did see a dip or slowdown in subscriber growth during the first half of their fiscal 2022. But if you look at full year numbers, they're still growing... albeit at a slower pace than before

View attachment 2190510
Click to expand...
Look at it again. The growth percent doesn’t correspond to net paid subscribers. It looks like the growth is based on free offerings with partners?
 
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