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Netflix's Cheaper Ad-Supported Plan Now Available on Apple TV
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And that is the exact play right there.
They want you to imagine paying for ads and the convenience to the UX for the sake of $3 while at the same time creating a revenue stream for advertisers they can sell in.
With a Netflix subscription you support annoying people like Harry and Meghan. Do you really want to do that? Netflix even pays millions to convicted criminals for their support in a documentary about their crime. In most countries it is illegal to profit from a crime. Maybe the laws in the US have to be changed. Otherwise people might even commit crimes in order to get a Netfllix deal later.
There's a reason you'll never see ads on Apple TV+ or even the free radio stations on Apple Music.
As you probably know this cheaper ad subscription tier makes more money for Netflix. Yes with ads it’s not attractive to anyone use to VoD binging. But it allows a lot of less fussy new subscribers to sample NetFlix and opt for the ad-free subscriptions if they want. There are numerous VoD host subscriptions that use this ploy, cheaper plan, lower resolution, additional ad revenue. They really can’t lose. It even contributes to everyone else using higher tier subscriptions.
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Thats the initial policy for Apple TV + from Apple currently. Yes it would certainly antagonize loyal customers.
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This article is about Apple TV, not Apple TV+. Apple TV is the device that allows you to access streaming services like Netflix, Apple TV+, etc.
However, it is expected that Apple TV+ will eventually offer an ad-supported plan option just as Disney+, Hulu, HBO Max, Netflix and some others do. As long as ad-free options continue to exist, I wouldn't necessarily see a problem with it. A subscriber can choose which plan (ad-free or ad supported) they want to go with.
Never?
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Netflix is very much still going. They added nearly 8 million net new subscribers in Q4 2022, bringing their total to around 231 million.
We followed the same path. Now when I got to people’s houses where they have the TV on just to be on I find it jarring. The same with restaurants and other public spaces. Growing up my mom called TV the “idiot box”. She wasn’t wrong.
If I watch something it tends to be YouTube, which has a lot of good creator content. Unfortunately, watching YouTube without a subscription has become intolerable due to the amount and frequency of ads.
I have Premium. My point was that even at "only" $7, basic with ads isn't worth the cost of admission, especially due to the low quality streaming.
My AppleTV is in a closet collecting dust since my LG TV had a perfectly functional Netflix app from day one. Been on the ad-supported tier for months and its less ads than Peacock or Paramount+. It's a good deal. Netflix has also had some really good shows lately: The Recruit, The Night Agent, The Lincoln Lawyer, and Wednesday were all good. I'm working my way through Shadow and Bone now and season 2 of Sweet Tooth drops soon. Not sure what all the hate is about. At $20 a month, it's not worth it, but $6.99 is about the right price.
I don’t think it’s cynical greed as much as it is their debt service that has them scrambling. They routinely borrowed upwards of 20 billion a year or more to create original programming. And really, why not, because there was no inflation at the time and loans were essentially free. Now, however, interest rates have gone up dramatically, and a lot of the money they owe is subject to the higher rates of interest. They are in some deep doo with this problem, I believe.
Like yourself, I canceled Netflix, having been a subscriber for over ten years. I found that they tended towards more and more violence in their shows, and over time I watched less and less. Have you signed up for Kanopy streaming through your library? It’s free and there’s a really excellent selection of movies and television shows. You can only watch 15 titles a month, but free is free and there are no advertisements. Have a great weekend!
There are a few good apps/browser extensions that block YouTube ads. Brave browser, for example, has a built-in ad blocker that works well.
Same, I find most ads invasive and actually cause me to have a negative feeling about the product or company.
There are plenty of good ad blockers that work in Youtube and other web based platforms. I never watch any video on my iOS devices so I can't speak to that though.
My issue with YT and others is the algorithms they use to promote content.
For example I watched a video about a certain nationally important current event with political implications that happened yesterday, and I was instantly fed a slew of conspiracy videos and 'news' channels I don't watch.
You paid for two simultaneous stream in your house. (Read the terms of the subscription). It does matter to Netflix -- they never offered your grandmother (or you) a 1/2 price subscription. Since you don't agree, its good that you cancelled.
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Since you had to insult them, edit to minimise what you posted, then flex toward me with words I never used. And I need some self care😂
To be fair, this is pretty similar to the cable TV model where you pay for channels but the channels still serve you ads.
It’s a public company and it’s intentions, as much as Apple’s and Disney’s, are only driven by share price to please majoritarian shareholders.
720p is what your iPhone will play on any streaming service regardless of what you pay
Hardly any difference can be noticed on 6 inch screen. Don’t forget there are millions of people watching Netflix only on their phones.