Here in Europe it is even worse: One can get a new iPad 9. Gen. (64 Gb) for about 355€ whereas the new iPad 10. Gen. starts at 579€ (with tax being added !). I see the transition to smaller bezels, a larger screen size etc. but i don't get the huge increase in price. I wonder who would be the "target group" for this product....
I hope that the price will come down (it should come down, other wise it will sit on the shelves for a looong time) to at least to 499€ - this would be acceptable, given the larger screen size and the better camera.