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New 2018 MacBook Air Shown Off in Unboxing Videos on YouTube
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It’s clever spam marketing, and the way newsfeeds, algorithms and whatever works, for people to stay popular they have to post the same things to appear in the ‘up next’ or ‘you might like’ etc. Apple is super clever, these people selected aren’t really going to be critical of anything and will be super hyped for the recognition at the same time. Instagram and YouTube is pretty much 80% a lowkey shopping channel.
My thoughts exactly! I just watched the videos (on mute) just to see the unboxing.
TechMeOut knows her stuff. She earned a sub from me when she reviewed the XS Max
Jeez, it’s just an unboxing, not a hands-on or a review. Watch it if you want to. These comments tho...
I wanted one. Needed an ultra portable that could be used on a plane and in my bag permanently without weighing me down. I actually prefer the form factor, and especially the weight in comparison to my partners 13" MBP.
I use unboxing videos to see how to repack something that may need to be returned.
I use uboxing videos to remember what came in the box, for instance if you have a couple of similar looking adapters and forget which one goes with which device.
I have to say...apart from the new Mac Mini (which is really the same old Mini with new guts that almost all other desktop makers have been shipping for months and puzzling why it took Apple so many years to shove a new system board in the old box?), the new iPad Pro and Macbook Air are hugely disappointing. All these years we've waited and what did we get but overpriced devices full of compromises.
It really shows that Apple doesn't care so much about creating unique devices as much as shoving the latest processor in a recycled frame and calling it "the best ever".
It's unfortunate that not a single accessory I have for my current iPad Pro 12.9 is usable on the new one. Not the smart cover. Not the pencil. Not the charger. Not the cords. Not my corded headphones. Yet they make a HUGE DEAL about using recycled aluminum in the MBA to be more eco-friendly!?!?!? Ironic as hell and would almost be funny if it wasn't so sad how much I have to spend to replace all the parts.
It really shows that Apple doesn't care so much about creating unique devices as much as shoving the latest processor in a recycled frame and calling it "the best ever".
It's unfortunate that not a single accessory I have for my current iPad Pro 12.9 is usable on the new one. Not the smart cover. Not the pencil. Not the charger. Not the cords. Not my corded headphones. Yet they make a HUGE DEAL about using recycled aluminum in the MBA to be more eco-friendly!?!?!? Ironic as hell and would almost be funny if it wasn't so sad how much I have to spend to replace all the parts.
We're going to have to wait for Lisa Gade, Dave Lee, and the like to have a look.
Of course, she's more concerned with good content than the attention of being the first to feature a video with the product, even if it has no useful content.
I am not sure it is my favorite Mac, but it is sure up there. Maybe second. I think my old "cheese-grater" tower slightly edges it in my heart. Talk about different machines and how far things have come . . .
I did not have the 2016 model, but like you I had the 2015 (mid cpu level, 8GB ram) and do have the 2017 (mid cpu leve, 16GB ram). Now that I have that has 16GB ram, it really opens up all kinds of usage for me. I really do enjoy the size/weight. The screen size is perfectly fine for me, though it seems to be an issue for some I know.
The only real issue I have had for my usage is the single USB-C port. First, because there is only one. I do not usage dongles that much, but I have had to use them . . . two ports may not seem like it is a big difference, but it would definitely have been preferred. Perhaps more important for my use case is USB-C 3.0 Gen1/5Gbs. I know the tech did not allow it at the time given the space and power restrictions . . . maybe still does not . . . but a TB3 port would have been a great change. So much more throughput/possibilities. You could truly do a 5k display, or a dock with lots of options (including 4k 60fps monitor plus lots of remaining throughput for other IO).
I do not know which options between the new Air and the 2017 Macbook I would choose today . . . but I do know that if the 12 Macbook had two TB3 ports, it would be an easy choice for me. Even one TB3 would probably edge me in the smaller form factor's direction. Combined with 100% silent operation (except when using the keyboard/trackpad), it is a great everyday machine for me that also has enough power to encode or compile a few things, run three VMs, and use the memory hog that is the Chrome browser.
I suspect Apple still has a moratorium on reviews, until sometime next week.
Anyhoo, a commenter on the first video has already asked for Geekbench scores.
Which makes perfect sense... Except for the fact they still kept the word "Air" in the title. Like, who is the Project Manager in these departments lmao. Why not drop the name Air already? And why is the MacBook Air $100 less than the regular MacBook, but with way more features? Ugh...
Apple has done this before. They keep the old one until they update it in a few months, or else they drop the old one completely.
BTW, the new one isn't really cheaper, as it starts at 128 GB.
And now there's a 13" version. It's only an "Air" by name, it has a Y series chip like the MacBook 12 not a U series in the previous Air.
Oh no no no Lisa Grade is old & unappealing and worst of all she knows tech & has strong opinions. That simply won't fly with what Apple is doing here, pandering to young women into style over substance. It's clear the folks Apple is aiming the new MacBook Air at.
Why have so many members asked about Geek Bench and other performance scores in this thread? The title clearly says "unboxing" videos!
So, expect to see videos of unboxing only, nothing more. The laptop turns on by default.
Don't people read before signing or posting?
Except one uses a normal Intel processor and the other uses a netbook Intel processor. Big difference.
Yeah she came off very humble and honest.
The MacBook Air 2018 and the MacBook 2017 both use Y processors (which are very good processors BTW).
Furthermore, the i5-8210Y in the MacBook Air 2018 effectively is a repurposed i7-7Y75 (which is found in the 2017 MacBook) running at slightly higher wattage.
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I'm amazed at the free time people have to do videos like this, or for that matter post about it. Oh, what did I just say? I'm a loser too! Oh well, its less dumb than taking selfies near cliffs.