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Why are people mad? You're getting an iPad Pro for $200 less with the only difference being 3" of screen. All of the other hardware will be the same (or comparable if not identical).

You cannot look at this as $100 over the Air 2; it is pencil capable with double the base store and double the speakers, smart connector etc.

If you weren't getting a 16gb model to being with you couldn't have even gotten the Air 2 for $499 anyways!
 
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This is what EVERYONE wished for, no 16gb base storage and Apple delivered.
LOL, exactly, why can't all of you be grateful, the thing that most people wished for has been granted. :D

In all seriousness though when I saw the headline at 9to5 my initial reaction was that of excitement: "Yes! no 16GB model" then I read the rest and that excitement quickly changed into "Of course why the hell not, it's Apple we are talking about after all -.-" giving these peasants 32GB for free would be too much /s"
 
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Not sure what your point was since the post clearly stated: "At least they're starting with 32GB, so I guess the screen and extra speakers must account for the $100 bump."

On topic: Hopefully for Apple, this will give the iPad a much needed boost. Won't be from me, but I'm sure some will find this exciting. The two iPads at my house are glorified paper weights. No one uses them. Tablets are a category that have come and gone in my use case.
I agree that it will be base on personal use case (which sometimes is just preference). I got two iPA2s. I use one and it is my go to device now. I go to my desktop rarely and my phone only when my ipad is not around. My wife on the other hand is more like you. She prefers her Mac Air over the iPad Air.
 
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For many it won't just be the base price - if they are going pro - it also means the purchase of the pencil. Ca-Ching.
 
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There is nothing "pro" about the iPad Pro. You can't run any "pro" apps like you can with Mac OS X or Windows 10. It's a lame product. There is also nothing "pro" about this 9.7" tablet. Apple would have released this as a regular iPad regardless. A $100 price increase to a product whose sales have fallen off a cliff seems like the wrong approach. It violates basic laws of supply and demand. Apple should be LOWERING prices, not raising them.
 
What the hell is up with this stupid fragmentation that they are starting to enforce? Why the hell would there only be a jump from 32GB to 128GB and why limit the LTE/Sim model to only the 128GB model? It's starting to become beyond stupid and horrible in terms of user friendliness...

I've always gone for the 64GB@LTE model. I might be able to live with only 32GB but I still need the LTE support so now I'm force to go with 128GB which is ridiculously huge and a complete waste for my use. I suppose I have to start draining my iPhone's battery using WiFi Hotspot in the future.

The same reason why there's a gap between the 16GB and 64GB iPhone, I assume. To encourage an up-sell. Having a 32GB and 64GB would be too close. So now you either have to choose the "low" storage option or pay more for the "high" storage option. No in-between.

If Apple finally raises the base storage for the iPhone, this is exactly what I'm predicting they'll do. Only 2 storage models— the 32GB base and a 128GB 'premium' priced one.
 
Another edition of cannot please anyone. They make the base storage bigger, oh its unusable.

They have to increase the price somewhere. Even if dollars each, no doubt the extra storage and more RAM with the A9x and 2 extra speakers costs more. How much more you can debate, but it costs more than the Air 2 for sure.

The display that does Apple pencil is PROBABLY more expensive than the Air 2 display. So you're talking extra costs.

Apple is under ZERO duty to provide more and more for the same price year to year. That was a luxury not a promise.



The same people who are bitching bought a $599 Air 2 because 16gb is too small. So they werent in the market for anything under $500 to begin with! Now you can have the base model for $599 with 32gb plus everything else the IPP mirror brings; not just an Air with more storage. If this was an iPad Air 2 with new processor and 32gb ok I get the argument $100 extra isnt fair.

Some people make no sense.
 
Don't see what the complaints are about. I actually think it's great - $100 more gets double the storage, and all the other upgrades.
It's not great, it's not great at all. It's Apple "forcing" us to spend an extra $100 again (yes, I know you can just buy nothing or something else, obviously).

The previous models were way too skimpy on storage, Apple has been blasted by critics and users alike for years about the ridiculous 16 GB base storage. But now they have you thinking it's "great" that they give you the 32 GB that should have been the base storage for a long time, while you pay more. Do you know what 32 GB of flash storage costs Apple? Like a few dollars, seriously. When they did the materials breakdown for the iPad Air 2, the cost of the 16 GB storage unit was about $9. The 128 GB upgrade only costs Apple about $60, but they charge you $200 for it. And that was 18 months ago, their price is almost certainly less now.

Technology gets cheaper to produce over time, yet Apple has you thinking you're getting a deal by paying an extra $100 for something that costs them a small fraction of that, and it raises the entry price for everyone, regardless of how much storage you think you need. But what about the other improvements I hear you asking. Well, when you wait 18 months for a new model, you're supposed to get that stuff "for free". That's the appeal of a new model. Unless maybe the iPad Air 3 is some radically redesigned new product, which it is not, it's an evolution of an existing one.

So, sure, you can just say well if you don't like it, don't buy it. But when someone like me, a die-hard loyal Apple user for 30 years now who has bought literally dozens of Apple computers and devices, and usually upgrades to the new version of everything (I currently have Mac Pro, iMac, MacBook Air, iPhone 6S Plus, iPad Air, and new Apple TV) starts deciding to hold back and wait for something better or more affordable, that's not a good sign for the company.
 
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9to5 has a great track record so this is now pretty much confirmed. So right now you can get a 64GB Air 2 for 599. So now 599 will get you less storage, 4 speakers, support for a $99 Apple Pencil and a A9X processor????? Wow, this is the biggest middle finger Apple has given us in a while.

An probably more Ram, to me it seems like a decent deal.
 
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It's not great, it's not great at all. It's Apple "forcing" us to spend an extra $100 again (yes, I know you can just buy nothing or something else, obviously).

The previous models were way too skimpy on storage, Apple has been blasted by critics and users alike for years about the ridiculous 16 GB base storage. But now they have you thinking it's "great" that they give you the 32 GB that should have been the base storage for a long time, while you pay more. Do you know what 32 GB of flash storage costs Apple? Like a few dollars, seriously. When they did the materials breakdown for the iPad Air 2, the cost of the 16 GB storage unit was about $9. The 128 GB upgrade only costs Apple about $60, but they charge you $200 for it. And that was 18 months ago, their price is almost certainly less now.

Technology gets cheaper to produce over time, yet Apple has you thinking you're getting a deal by paying an extra $100 for something that costs them a small fraction of that, and it raises the entry price for everyone, regardless of how much storage you think you need. But what about the other improvements I hear you asking. Well, when you wait 18 months for a new model, you're supposed to get that stuff "for free". That's the appeal of a new model. Unless maybe the iPad Air 3 is some radically reydesigned new product, which it is not, it's an evolution of an existing one.

Since when do you pay at cost for anything in the retail world? Last time I checked the main duty of a company is to make profits.

It's not just 16gb more storage. It's likely more RAM, newer chips, newer screens that do pencil which surely aren't cheaper than the Air 2 displays, more speakers (4 vs 2). Every part has a cost.

Even if it's $40 more in parts Apple can charge $100. It needs a profit on top of cost. If you dont like it build your own tablet at cost- oh wait you cant.
 
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For that extra $100 they should include the keyboard and pencil.

Let me know when the 12" iPad Pro gets 3D Touch and I'll buy that.

so your snub at Apple is you will buy the $200 more expensive model without the pencil or keyboard too? Logical.....

Why would they throw it in then for a $200 lower price point.
 
Not gonna freak out until the event. No one really knows for sure until then what the price points will be. Assuming this is correct, I will simply keep my Air 2. I am not sure about this at all. There are folks like me who have no use for an iPad Pro and would welcome a new Non-Pro iPad. But I guess the market will determine if this is a good move or another Apple HiFi scenario.
 
2016 and it STILL costs an extra $100 for 16GB more storage lol. At least they're starting with 32GB, so I guess the screen and extra speakers must account for the $100 bump.

Yeah, $100 for additional 16GB and they will *let* us use the Pen with this one. So you are also paying for the pen, and paying to use the pen. Greedy Apple as usual.
 
so basically u get an updated Air 2 with 32GB instead of 64 GB. sounds about right for Apple ...

what exactly makes it a pro device? with that logic every apple device ever updated would be a Pro over its previous model. makes no sense to me

greedy bastards
 
Not gonna freak out until the event. No one really knows for sure until then what the price points will be. Assuming this is correct, I will simply keep my Air 2. I am not sure about this at all. There are folks like me who have no use for an iPad Pro and would welcome a new Non-Pro iPad. But I guess the market will determine if this is a good move or another Apple HiFi scenario.

Nothing wrong with the Air 2. People like me without an iPad currently have decisions.

The issue is STILL going to be if 16gb isn't enough you're at $599 for the Air 2 anyways. So $599 for a 32gb new iPad isnt a stretch as long as 32gb works; which it likely does for the majority of people.

The logic works a lot easier for people who dont own iPads but in the market. Air 2 64gb but 1.5 year old tech, or the new one with 32gb. If you can get away with 32gb it's a no brainer which to choose for the same $599.

Yes I get there may be discounts on the Air 2 etc. Still 1.5 year old tech not future proof by any means. Why not pay the $75 or whatever extra and get one that's good for the next 2 years rather than a 1.5 year old model to skimp on $75 and it's old sooner? We're not talking hundreds of dollars like say a laptop here.
 
Those of you getting excited about a 9.7" iPad with quad speakers do realise it will be rubbish don't you? There's not enough space in the chassis to get the same effect as the larger iPad pro... unless the battery had been reduced to last about 10 minutes to make the required space available for the speaker system.
 
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